Sales Customer Service
Resume:
Alba Cera *************@*******.*** 917-***-****
CATERING SALES & SPECIAL EVENTS MANAGEMENT
Highly effective and organized Sales/Event Management Professional with extensive
experience in the execution of large-scale events in a variety of settings. Exceptionally skilled at
building and maintaining new key relationships, expanding market positions and identifying new
opportunities. Seeking a position in a dynamic organization in the events, and hospitality industries.
Relationship Management Multi-tasking & Productivity
Sales & Execution Strong Communication Skills
Negotiations & Budget Management Time Management and Forecasting
Details & Organization Marketing Creativity
PROFESSIONAL EXPERIENCE
FOURTH WALLS EVENTS 2011 – 2012
Responsible for generating and qualifying leads, vendor contacts, contract negotiations, and management
of the sales development process as well as analyzing marketing strategies, deals, industry trends and
competition and hosting development events.
Business Development Manager
Generated sales by opening up a new market segment through an extensive network of contacts from
previous projects;
Developed new business in the foundation sector; secured new clients and maintained existing ones;
Oversaw the implementation of a software program (Driven CRM) to serve as a database and record
keeping tool for sales managers as well as project managers.
INDEPENDENT CONSULTANT 2010 – 2011
Conducted site searches, created proposals and, coordinated, assisted, and executed corporate
and social events such as: weddings at The Pierre and the Loft 450, the NYPD Conference, and
pre-planning for an upcoming international conference.
EVENTSFUL INC. 2008 – 2010
Responsible for four Managers while overseeing and executing full-service planning of corporate, social and
non-profit events.
V.P. Catering & Events
Initiated an outsourcing event planning contract to service Le Cirque restaurant, which included
negotiating a monthly retainer and monthly commissions;
Successfully organized and managed corporate and social events representing $1.5 M in
revenues;
Redesigned all client and vendor contracts for Le Cirque as well as the company press kit for
Eventsful;
Implemented a training matrix for Le Cirque to track banquet staff skill and efficiency levels.
CIPRIANI WALL STREET 2007 – 2008
Member of the Sales Team responsible for a 14,000 sq ft ballroom.
Manager, Catering/Sales
Secured and executed various high-profile events such as The Angel Ball for Denise Rich;
Exploring the Arts Charity Foundation for Tony Bennett and Susan Benedetto; and the
National 911 Museum Fund Raiser;
By the 2008 year-end, revenues had increased from $11.7M to $13.2M.
GOTHAM HALL 2004 – 2007
Responsible for three Catering Sales Managers and one Coordinator while overseeing event space of 12,000
sq ft.
Director, Special Events
Averaged sales of $6M per year, successfully meeting or exceeding objectives with events such
as movie premiers (Dream Girls and Walk the Line) and Univision’s upfront;
Implemented their catering software program (Caterease);
Personal sales produced revenues of $2.5M of $6M in 2007.
THE REGENT WALL STREET (CLOSED IN 2003) 2002 – 2003
Responsible a Sales Team while overseeing a combin ed event space of 20,000 sq ft.
Assistant Director, Catering
Increased revenues by up selling, solidifying long-term client relationships and establishing
customer loyalty;
Strategically developed the Entertainment, Fashion and PR market segments securing new
events (i.e. GQ Man of the Year Award and IAC Shareholders meetings).
RESTAURANT ASSOCIATES 1999 – 2002
Responsible for one Coordinator in the role of Assistant Director and as Director, oversaw a Banquet Team
and space of 11,000 sq ft.
Director, Catering (2001 – 2002)
Assistant Director, Catering (1999 – 2001)
Coordinated and executed off-premise events such as the 2002 PGA Championships in Chaska,
Minnesota;
Established new accounts (HBO) and improved client retention (Goldman Sachs, JP Morgan)
through solid relationship building and customer service with key social and corporate clients;
Managed catering sales and execution for Brasserie 8, Café Centro, Naples 45 Restaurant,
Tropica Restaurant, Cucina & Co. Restaurant, and Nick & Stef’s Steakhouse.
Previous Work Experience
Ritz Carlton Rancho Mirage, Palm Desert, California, Banquet Captain (1993-1995)
Grand Hyatt Wailea, Maui, Hawaii, Banquet Captain (1990 – 1993)
Grand Hyatt, New York, Banquet Captain (1987 – 1990)
Aquavit Restaurant, Assistant to Proprietor (1985 – 1987)
EDUCATION
Fordham University, New York City, N.Y.
Bachelor of Arts 1985
Languages: Fluent in English and Spanish
PERSONAL INTERESTS & HOBBIES
Completed NYC Marthon – 2003
Education Chair 2012 – MEETING PLANNERS INTERNATIONAL
Event Planner/Advisory Board Member 2010 – GOAL USA - AN INTERNATIONAL HUMANITARIAN
FOUNDATION
Certified Reiki Master
2
Alba Cera
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