Sales Representative

DEBRA L. HOFFMAN

www.linkedin.com/in/debrah*

419-***-**** *****************@*****.***

REGIONAL SALES MANAGEMENT

PROFILE

Award-winning senior experience as a Business Driver, Change Agent, Product

Champion and Account Advocate in multiple industry segments. Highly skilled

in all levels of new business development, territory management, client

relationship building and customer satisfaction in start-up and growth-

oriented business environments. Widely recognized for managing market

changes, retaining major accounts, streamlining business processes and

guiding product launches in fast-paced, consumer-facing industries.

> Results-focused excellence in aggressive sales initiatives, target

marketing, strategic forecasting, order processing, pipeline development

and pricing structures to support multi-million dollar territory quotas.

> Solid expertise in multiple territory expansion, P&L, budgeting, staff

mentoring, end user training, report generation and tradeshow

participation.

> Consistent record of exceeding sales goals, turning around low-

performing territories, closing major accounts and maintaining peak

levels of account retention in fast-paced healthcare and clinical

environments.

> Multi-tasking abilities in team building, new product introduction,

technical presentations, interdepartmental support and RFP/RFI

generation.

> Positive combination of product knowledge, entrepreneurial drive,

executive relationships and clinical competence in different industry

sectors.

CORE COMPETENCIES

Sales Initiatives ? Key Account Retention ? Branding Strategies ? Contract

Negotiations ? Relationship Building ? Program Implementation ? Market

Trend Review ? Competitive Analysis ? P&L/Budgeting ? Training &

Development ? Turnaround Strategies ? Account Optimization ? Business

Dynamics ? Start-Up Operations ? Post-Sales Support ? Product Knowledge ? C-

Suite Presentations ? Product Roll-Outs ? Client Relations

EMPLOYMENT & ACCOMPLISHMENTS

Independent Business Consultant, Maumee, OH 2010 - Present

Currently providing strategic sales leadership to field reps and other

professionals in transition within the medical device and pharmaceutical

sectors.

< Proactive deployment of skills in job search motivation, research

techniques and social media savvy, including the redesign of LinkedIn

Profiles and participation in non-profit groups.

MT Business Technologies, Inc., Toledo, OH 2012

Software Sales Representative

Responsible for selling and supporting a variety of software applications,

along with liaising with 6 regional copier account managers, for a 12-

county territory in Ohio and Michigan. Prospected for new leads, analyzed

client needs, recommended solutions, presented to C-level executives and

ensured optimal satisfaction levels.

< Opened up and established market presence within area school systems

through product demos and tradeshow participation, resulting in new

business relationships.

< Organized and conducted product and sales training seminars for staff and

clients.

King Pharmaceuticals, Inc./Pfizer, Inc., Toledo, OH 2000 - 2010

Senior Specialty Representative

In charge of managing all aspects of strategic sales and target marketing

efforts in Ohio and Michigan territories for this leading US pharmaceutical

manufacturer. Built and maintained positive relationships with a full array

of medical specialists, including cardiologists, neurologists, primary

care, internal medicine, general surgeons and many others. Planned and

delivered many training seminars and product demos for staff and

physicians. Solely accountable for the total sales lifecycle and 100% of

call routing.

DEBRA L. HOFFMAN Page Two

< Ranked as #2 of 11 in district with a 33.6% sales increase in 2009 for

Flector Patch topical NSAID acute pain products; also drove highest sales

volume and percentage increase in Q4, 2001 for Levoxyl Brand.

< Won multiple monthly "Passion, Attitude, Results and Teamwork (PART)"

awards, as well as "District Member of the Year" in 2006 for outstanding

growth and peak performance over 11 other district professionals.

< Earned membership in the elite "President's Club" in 2003 for Top 5%

sales performance nationwide - #8 of 400; also received the "Court of

Excellence & Circle of Merit" for superior sales during Q3, 2002.

< Served as corporate Trainer in sales techniques and PC applications; hand-

picked by top executives to serve on the GELCO Committee for tracking

expense reports.

< Recognized for expertise in coaching and mentoring new hires in product

lines and career development.

Lanier Worldwide, Inc., Toledo, OH 1994 - 2000

National Account Sales Executive

Responsible for deploying an account hunter mentality and overseeing a 21-

county territory in Ohio and Michigan for one of the world's largest

providers of document management solutions. Personally negotiated pricing

contracts per client requirements and consultative sales skills. Performed

product demos for top-of-the-line equipment offerings. Analyzed, examined

and improved operating costs, business processes and relationship building.

< Spearheaded new business development and revitalized 11 non-marketed

counties in Ohio, generating $565,000 in sales and surpassing quota by

235% in 1999.

< Won the "Gold Primus President's Club" 3 times, many "Century Club"

awards and multiple "Top Producer of the Month" awards during tenure.

< Regularly acted as trainer, mentor and coach to new hires in product

lines and sales techniques.

EDUCATION

University of Toledo, Toledo, OH 1994

B.B.A. Degree in Industrial Marketing/Sales

* Savage & Associates Financial College Internship.

PROFESSIONAL TRAINING

- Certified Medical Representative (CMR) in Cardiovascular (CV),

Diabetes, Neuroscience, Anti-Infective, CNS, Endocrinology, Insomnia and

Pain Management categories.

- Fully familiar with MS Office, ACT! and industry-specific software;

Excel & PowerPoint Certified, 2010.

Contact this candidate