Todd Elliott Geatz, CBC
LaVale, MD 21502
301-***-**** (Cell)
Objective: Successful Sales Account Executive seeking challenging position building and
maintaining client base through marketing, networking and acting as liaison between service
provider and clients.
Experience
Senior Account Executive, CBIZ Benefits and Insurance Services of MD, Cumberland, MD
September 1996 to September 2012
• Employee benefits consultant focusing on health, life, dental, vision, and disability
insurance for businesses with fewer than 200 employees.
• Sold and managed insurance contracts for over 200 clients, with accounts worth over
$13,000,000 in premiums.
• Solicited clients and then managed accounts created. Provided first line of contact
between client and insurance carrier, fielding client questions about insurance coverage,
claims, billing and other issues.
• Acted as liaison between client and CBIZ Service Center division.
• Networked with clients in order to understand and anticipate their insurance needs.
• Worked to stay abreast of volatile insurance industry in order to provide best product
possible at best possible price.
• Represented five health insurance companies and 25 life, dental, vision and disability
insurance companies with knowledge of all lines offered.
• Closely followed state insurance laws in markets served, including Maryland,
Pennsylvania, Virginia, and West Virginia.
• Represented CBIZ on several professional boards related to the insurance industry,
including the Carefirst Blue Cross Blue Shield Broker Council and the Security Life
Broker Council.
Account Executive, Kelly Springfield Tire Company, Philadelphia, PA
• Created and maintained business relationship between parent company and tire wholesale
and retail outlets.
• Acted as network liaison between tire manufacturer and tire distributors.
• Solicited wholesalers and retailers for inventory needs.
• Worked with wholesalers and retailers on product upgrades, marketing of new products,
general promotions, and presentation of products.
• Provided sales training for wholesale and retail sales staffs on all product lines.
• As new products introduced, trained wholesale and retail sales staffs accordingly and
worked with management at wholesale and retail outlets to create comprehensive
advertising and marketing programs.
• Acted as liaison between Kelly Springfield advertising department and wholesale and
retail outlets to generate advertising materials needed for sales campaigns.
• Intervened in under-performing and/or malfunctioning products, taking problems to
corporate for solution.
• Addressed warranty issues with customers on behalf of wholesale and retail clients.
• Top sales generator in Northeast Sales Division, 2 years.
Sales Trainer, Kelly Springfield Tire Company, Philadelphia, PA
• Developed and implemented extensive, nationwide sales training program for entire
Kelly Springfield outside sales force.
• Developed course through researching tire industry and marketing best practices.
• Trained 100 sales staff employees in 10-month program.
• Increased sales of 20% of Kelly brand over three years directly attributed to sales training
program and its thorough implementation.
• High return on program via increased sales resulted in promotion to Account Executive.
Education
Frostburg State University, Bachelor of Science Degree, Business Administation
Professional Licenses and Affiliations
Life and Health License - Maryland, Pennsylvania, Virginia, West Virginia
Charter Benefit Consultant
Carefirst Blue Cross Blue Shield Broker Council
Security Life Broker Council
Community
Board member, Associated Charities
Member, Knights of Columbus
Member and Past Officer, Order of the Alhambra
Graduate, Leadership Allegany, 2004
References
Provided upon request.