Marketing Manager
Resume:
Robert S. Welker
*** **** ****** ** *********, NJ 08089
c. 856-***-**** h. 856-***-****
*********@*****.***
I perceived my first career opportunity after college as a huge challenge,
almost nine years ago, when I accepted the position of Assistant General
Manager leading in to Vice President of Marketing. I have over nine years
impressive success in the food & beverage and entertainment sectors,
running company-wide operational functions and leading large scale
projects, from inception to successful completion, while making/executing
sound strategic decisions. It was an almost impossible feat until I
successfully overcame the challenge and far surpassed all expectations; I
am proud to be recognized for my work being nominated and named in "2011
Who's Who of Marketing & Business Executives".
Career Summary:
1. Marketing, promoting, publically speaking for any company,
including a night club, multiple adult oriented gentlemen's
clubs, and successfully opening new locations.
2. Creating a substantial turn-around and increase in profit
margins, receiving public & social acceptance, earning a
prestige #1 reward in a large city's nightlife category.
3. Convinced an attorney to side with me during controversial
debate during a live national television interview. State &
Federal government officials to publicly acknowledge, agree
and respect my work in newspapers
4. I've developed working relationships with MTV, A&E, Fox, and
MSNBC along with the top five regional radio stations.
5. Becoming the first nightclub in the industry to become a
household name, producing and airing a twenty-eight minute
infomercial.
6. Gaining acceptance & respect from Susan G Koman along with
The National Adopt-A-Highway Association and many more
prestigious organizations.
7. Passionately striving towards constant improvement
- Excellent leadership, organization, and people management
abilities.
AREAS OF IMPACT
Business Development Change Management Strategic Planning & Leadership
Profit Growth Product Development Executive Management
Finance & Budgeting Operations Management
My brief list above exemplify my dedication to my employer and my
determination to work hard for success and not accepting anything less. My
"people-personality and my creative ability to think outside the box allow
me to create, develop & implement original cutting edge ideas and
strategies.
I hope that after reading this letter and reviewing my resume, you will
agree that we would make an incredibly successful team! I look forward to
meeting with you for an opportunity to join your team. My previous
experience will be an asset for your organization.
Regards,
Robert Welker
240 Pump Branch Rd Phone:
Waterford, NJ E-mail:
08089 *********@*****.***
Robert S. Welker III
Objective To take the next step obtaining gainful employment with
a larger corporation that will not limit my talents or
limit my growth and promotion opportunities while
allowing me to prove myself first, with a corporation of
the highest quality that will allow me to implement
standard & contemporary management & marketing
strategies to become the best I possibly can become
while creating a mutually beneficial relationship
between my employer and myself.
Summary of More than nine years progressive leadership of major
Qualifications business projects
More than two years experience developing and
maintaining budgets
Exceptional organization and multi-tasking skills in a
fast paced work environment
Experience handling high pressure situations such as
live national television interviews, New York City
Fashion Week, new sales teams to successfully bring a
new company to market
Responsible for direction of all creative aspects of
company's promotions, fundraisers, charity affiliations,
marketing, advertising and PR from origination to print
and deployment
Experience developing present as well as future
marketing plans
Successfully implemented and optimized search engine and
internet marketing for current employer
Have developed and implemented successful plan to
optimize direct mail marketing strategies
Outstanding leadership skills and decision making in
critical situations
Accurately consults with President/CEO on proposed
policies and business decisions, minimizing profit loss
ratios while increasing revenue (informational charts
available upon request)
Remarkably experienced with, but not limited to,
Microsoft XP, M.E., Microsoft Power Point, Excel, Front
Page, OneNote and the Internet
Commendable record of success in achieving complex
objectives and timelines
Enjoy and capable of working in fast paced environment
Successfully have managed 235 employees while sustaining
remarkable rapport and creating great morale among
employees
Outstanding development of unprecedented relationships
with the major media outlets in Philadelphia
Have shown and proven non-traditional marketing
strategies to be extremely successful and effective
Experience November 2010- March 2013 Colby Models
Manhattan, NY, NY
Kaback Model Management Philadelphia, PA
Director of Operations
Coordinated Daily with all offices department directors
to ensure optimal performance & quality of work within
the entertainment industry
Directed areas with multiple functions together with
division directors and department managers
Managed and supervised firm operations on a daily basis
including sales, purchases, supply chains,
manufacturing, resourcing, and distribution of talent
Created & implemented new techniques and procedures to
increase efficiency with the agency's billing invoices
Executed set marketing strategies as well as
implementing new strategies to ensure our signed talent
to be cast in a number of national ad campaigns, major
network television shows, motion pictures, as well as
NYC Fashion Week Shows
Coordinated with human resources team in forming and
training multiple cross functional departments
2004-2010 Conchetta Inc t/a Club Risque Philadelphia, PA
Bristol, PA
Vice President of Marketing
Work directly with Private Owner as well as
President/CEO and CFO on daily basis
Continued to increase profits and daily cash flow by an
additional 17% by increasing public brand awareness
Executed set marketing strategies as well as
implementing new strategies
Materialized media networks by being interviewed live on
MSNBC with Dan Abrams
Executing above marketing tactic resulting in $750,000
worth of publicity dollars
Developed key contemporary marketing strategies so suit
the company's needs
Implemented "out of the box" marketing strategies to
maximize company's exposure to the public concentrating
on the target market such as Adopt-A-Highway Sponsorship
and using mainline media as marketing vehicle such as
MTV.
Developed unprecedented relationships with the
Philadelphia media with the focus on Philadelphia radio
stations, which is in the top 5 market-wise
Responsible for direction of all creative aspects of
company's marketing, advertising and PR from origination
to print
Developed present as well as future marketing plans
Implemented and optimized search engine and internet
marketing for current employer
Developed and implemented successful plan to optimize
direct mail marketing
Raised national awareness of a regional company
Demonstrated perseverance by starting at a less desired
positions with the confidence that I would earn my
current position
Marketing Director
Work directly with Private Owner as well as
President/CEO and CFO on daily basis
Increased profits and daily cash flow by 10% in part by
increasing public awareness of company
Responsible for producing monthly, quarterly and yearly
reports reporting to V.P. of Marketing
Execute daily cash flow reports
Analyze productivity, sales, profit/loss margins
Generate presentations demonstrating above information
for consultation meetings with superiors
Assistant General Manager & Customer Service Manager
Implemented websites, website updates, promotions,
advertisements, and marketing strategies for the
restaurant and beverage industry
Manage 235 employees across three different locations
Responsible for hiring and terminating employees
Apply training procedures for new employees
Produce ideal work environment by boosting morale and
creating excellent rapport between myself and employees
Organize and conduct monthly employee meetings for
multiple departments
2004-2004 Condato's Sports Bar & Grille Pennsauken, NJ
Daily Operations Manager
Responsible for hiring new staff and implementing
training programs
Initiated marketing plans and strategies
Head Waiter
Server in this fast paced sports bar environment
Responsible for training all hired servers with
menu/product knowledge as well as the POS system
2003-2004 Ruth Chris Steakhouse Baltimore, MD
Server
Expert with Aloha Point of Sales system
TIPS Certified
Very knowledgeable with high-end dining in a fast paced
environment
Incredibly knowledgeable with wine pairings,
recommendations, etc.
May 2003-Aug 2003 ASRC Aerospace Washington D.C.
Summer Contractor Intern
Obtained United States Security Clearance
Gained substantial experience working in a United States
Federal Building
Analysis and quality assurance of sensitive documents
before they were removed and placed in National Archives
Nov 2002-May 2003 Hardesty Capital Management
Baltimore, MD
Winter Financial Analyst Internship
Gained hands on experience and outside-classroom
learning
Analysis of market research and market trends to consult
with Senior Financial Advisors and Brokers
Education
Present Belford University
Texas(Abroad)
Masters of Business Administration
Earning my degree with above 3.0 GPA with Marketing
Concentration
2001-2004 Towson University
Baltimore, MD
Bachelor of Arts in Business
Proven dedication and leadership while playing football
at Towson University
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