Sales Engineer

RESUME

Name: Rigoberto Martínez Leal / Birthday: June 16th, 1969 at Monterrey N.L. MX.

Address: Pedregal del Acueducto # 5509, Col. Pedregal la Silla, Monterrey N.L.

Phone: Home:(81) 10 99 34 84 /Office:(81) 89898989 ext. 85539 / Cel. 818*******

E mail: *********.********@*********.*** / Martial Status: Married, three daughters

Objective: Play a top management position role for sales and new business development in a company with

an ongoing search for getting the next business level.

Education:

Master of Science in Manufacturing Systems

Instituto Tecnológico y de Estudios Superiores de Monterrey ( ITESM )

Mechanical & Electrical Engineer

Universidad Autónoma de Nuevo León (UANL)

Work Experience:

Villacero ( Steel Service Center & Coated flat steel products producer )

Sales Sub Director ( Jan 2010 – Present )

• Development of a new business model strategy to focus the organization to become a

player in the Home Appliance, HVAC, Lighting fixtures, Heavy Vehicles, and Automotive

markets.

• Sales plan development.

• Contract negotiation with local and international steel mills.

• Long term contract negotiations with customers.

• Integration of the whole group infrastructure to offer to customers steel supply solutions to

run leaner and more cost effective operations.

• Leading the process for a Joint Venture with a foreign company to develop business for

the Automotive Industry in México.

• Responsible for purchasing, sales and accounts payable collection as long as the

tracking for the business performance.

• New Product development based on market trends.

Achievements:

• Positioning of Villacero as a new coated flat steel supplying choice for the Home

Appliance, HVAC and lighting fixtures markets.

• Coated products development for the Home Appliance Market.

• Product qualification from the major Home Appliances manufacturers in México.

• Annual contract award with one of the major heavy vehicles manufacturers.

Stabilit México ( Laminated fiber glass reinforced panels )

A former IMSA group Company.

Commercial Manager ( May 2008 – Jan 2010 )

• 29 Sales & Marketing team members reporting to this position.

• Development of annual Commercial Plan.

• Development of Sales & Marketing strategies

• Customer negotiation

• New Business development

• Nationwide business Managing

Achievements:

• 130% sales plan accomplishment for year 2009.

• Integration of a work system for new market development based on product value added.

• Implementation of a new business development monitoring system.

APM ( Steel Mill )

A former IMSA Group Company. ( Acquired by Ternium at 2007 )

Commercial Executive (July 1999 – April 2008)

• Flat Steel Sales for the Automotive OEM and Tier 1 Markets

New Business Development and Long Term Contract Negotiations

Industrial Market Research

• Automotive Accounts Managing and Logistics.

• Managing of new supplier qualification processes with OEMs.

Achievements:

• Ford Motor Co. qualification and contract award for year 2007 Fusion platform.

• DaimlerChrysler sales contract growth over 200% for year 2007.

• Sales growth in 48% for year 2006 for GM contract.

• DaimlerChrysler qualification and contract award for year 2006 heavy truck platforms.

• Caterpillar HSLA product development and contract award for year 2005.

Technical Support & Product Development Engineer (Oct 1996 July 1999 )

• New Product Development for the steel Industrial Market.

• Technical Support to the Industrial and Export Markets.

Carrier México.

A United Technologies Company

New Product Development Chief (April 1996 – Oct. 1996)

• Responsible of the new product development and product Engineering dept.

• Administration of engineering changes to obtain cost reductions, improve product performance and

resolve product failures.

• New product development based on product efficiency improvement and sales price reduction.

Industrias John Deere

Steel Structures Engineer (April 1995 April 1996)

• Design of frames for Heavy Vehicles (Excavators)

• Prototype building, test and product release.

• First production management

New Product Development Engineer (January 1991 April 1995)

• Market Research

• Product Design

• Project Economical Feasibility

• Prototype building, test and product release.

• First production management

Language: Full Command of English

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