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Manager Marketing

Location:
New York, NY, 11102
Posted:
March 06, 2013

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Resume:

R A FA E L M E N D E Z

Email: **********@*******.***

Cell Phone: 646-***-****

SUMMARY

Multilingual, international marketing developer, with a focus on cross-cultural education, seeking to

enhance the performance of the organization; highly adaptable problem solver. Background includes

international education in marketing, study abroad logistics and coordination, program & curriculum

development, student advising, crosses cultural training programs.

EXPERIENCE

2010-2011 Oklahoma State University, Puebla, Mexico. Liaison Office Manager

Managed all program logistics and coordination between OSU and various Mexican

Universities including student visas, a home-stay program, grassroots marketing campaign in

order to promote the program, cultural shock and cultural differences presentations,

orientation, etc. Major achievements and responsibilities included:

• Increased the number of visiting professors from 2 to over 30 professors.

• Augmented percentage of exchange students by 70%.

• Developed faculty led programs including budgeting, coordination of professor, and

students traveling arrangements.

• Turned OSU into the #1 foreign exchange destination among UPAEP students.

• Participated in international student fairs representing OSU

2009-2010 UPAEP University, Puebla, Mexico. International Marketing Study Abroad Programs

Created a grassroots marketing campaign to promote available exchange opportunities for

UPAEP students and faculty members. Designed communication plan to promote

collaboration between faculty and administrative staff.

• Increased the number of incoming and outgoing international students by 30%

• Contributed to the development and promotion of digital marketing including the

study abroad website, emails and social networking outreach

• Created marketing materials for educational fairs (ie. NAFSA)

2008-2009 UPAEP University, Puebla, Mexico. Study Abroad Coordinator

Established communication channels between UPAEP University and educational partners

throughout the world, in order to increase students and faculty programs.

• Expanded the number of available host families for exchange students by 20%

• Developed exchange programs for both Mexican and German Medical students.

• Aided in the development of international internship programs for students by

creating alliances with universities locally and abroad

2008-2012 UPAEP University, Puebla, Mexico. Professor of English as a Second Language

Prepared students to take standardized tests and international bachelorette certification

R A FA E L M E N D E Z

2551 12th St, 1st floor Astoria, NY 11102

Email: **********@*******.***

Cell Phone: 646-***-****

• Taught high school and university ESL courses, basic and intermediate levels; on

average students increased approximately 25% from their original TOEFL test score.

2006-2008 Construcciones MS, Veracruz, Mexico. Sales and Marketing Manager.

Managed the sales and leasing department for one of the most successful industrial

construction companies in the state of Veracruz, Mexico.

• Responsible for budgeting, fiscal planning, and presenting monthly reports to the

board

• Increased the inventory turnover by 90% and coordinated all debt collection

2002-2005 UPAEP University, Puebla, Mexico. Study Abroad Intern

• Created a tutorial program for visiting students

• Received students on campus and arranged the details of their stay at UPAEP, from their

housing, trips and enrollment in classes

• Provided ongoing support for students by helping to resolve any issues as needed

• Aided the International Studies Department in promoting available study abroad programs

via campus newsletters, presentations and other student outreach campaigns

EDUCATION

• UPAEP University, Puebla, Mexico. B.S. Marketing & International Business GPA: 3.6

Tilburg University, Tilburg, Netherlands. Study abroad program

o

(a full academic year)

University of Alberta, Alberta, Canada. Business English classes ESL

o

(3 months summer program)

Languages and Computers skills

• Fluent: Spanish & English

• Intermediate: French & Italian

• Excellent Computer skills, proficient in all Microsoft Office Applications & Blackboard

COMMUNITY SERVICE AND VOLUNTEER WORK

• Junior Achievement International. Taught introduction to Business classes to high school

students; trained college students to use Business simulation models

• Mexican Red Cross. CPR & Water rescue trainee

• Mexican Scouts Association from 1988 to 2000

References available upon request



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