A.Srikanth
Mobile: +91-829*******.
E-Mail: **********@*****.***
Senior Managerial Assignments
Distribution / Channel Development
[pic]
< A result oriented professional with Nearly 14 years
of experience in driving business growth and
developing Channel & Distribution Network with the
huge drive for winning
< Presently associated with M/S.HINDUSTAN BIO
REMEDIES, Andhra Pradesh as Deputy Sales Manager for
Bulk Supplies.
< Flair for formulating and implementing tactical
marketing strategies and contributing towards
enhancing business volumes / growth and achieving
profitability norms.
< Gained consistent success in maximising corporate
performance, driving growth, generating revenues,
capturing market share and improving profits.
< Demonstrated abilities in cementing healthy
relationship with the clients for generating
business and leading workforce towards accomplishing
business and corporate goals.
< Expertise in building and motivating large teams
that well exceed corporate expectations; excellent
communication, planning, analytical skills with an
attitude to adapt to evolving business challenges.
SKILL SET [pic]
< Ensuring successful accomplishment of set business
targets in the face of growing competition; reaching
out to unexplored market segments and penetrating
products in rural & urban areas.
< Conceptualising & implementing competitive
strategies; reviewing and interpreting the
competition and market information to fine-tune the
marketing strategies.
< Developing and expanding market share towards
achievement of profitability targets.
< Implementing sales promotion plans to generate sales
and build brand focus.
< Planning & executing new product launches including
building brand preference, demand estimation and
meeting deliverables.
< Identifying prospective clients, generating new
business from the existing clientele in line with
business targets.
< Mapping client's requirements & providing best
products to suit their requirements; generating
business from existing accounts and achieving sales
growth.
< Providing direction, motivation and training to the
field sales team; ensuring optimum performance for
all operational and sales related issues.
ORGANISATIONAL EXPERIENCE
Presently associated with M/S.HINDUSTAN BIO REMEDIES, Andhra Pradesh as
Deputy Sales Manager for Bulk Supplies.
Oct' 08 - May'11: Sunstrike Telecom Private Limited, Andhra
Pradesh as Senior Sales Manager
It has emerged as one of the preeminent mobile phone distribution solution
providers for major mobile phone manufacturers and brands.
Growth Path: Joined as A.S.M (Coastal A.P) and promoted to Senior A.S.M
Andhra Pradesh.
Role:
> Handled complete business development and sales and marketing across
assigned A.P. region; handling turnover of Rs. 15 crores per annum.
> Leading a team of 2 Area Sales Managers, 6 Sales Officers & 40 Promoters
for achieving increased business.
> Formulating business strategy & analysis for assessment of revenue
potential & opportunities for mapping new business sources to achieve
planned targets.
> Monitoring & providing regular feedback on competitor activities in terms
of new products introduced, competitor pricing, distribution policies &
market operating schemes along with dealer incentives.
> Formulated and implemented effective sales strategies & launched new
schemes for 4 Super distributors and their distributors across Andhra
Pradesh.
> Negotiated for purchase & sales of channel partners and their team
achievements in sales across the territory.
Attainments:
> New markets mapped Like Araku, Paderu,Palmaner, and appointed Direct
Distributors.
Jun' 07 - Oct' 08: Pathfinder Software Solutions Private Limited,
Vijayawada as Area Sales Executive - Coastal Andhra Pradesh
An organization driving a huge clientele on a committed path of delivering
quality products and solutions with a global and phenomenal presence in
India, USA, UK, Qatar and Sri Lanka, spreading ever & across with over 500
corporations as business milestone. It offers a range of retail software
products and solutions which integrate a wide spectrum of customer
requirements.
Role:
> Administered complete sales & marketing and collection operations of Iqua
Bluetooth in Costal Andhra Pradesh region with annual turnover of Rs. 2
crores per annum (May' 07 - Oct' 08)
> Constantly motivated team of Sales Executives and appraise their sales
targets and business activities
> Identified and developed potential dealers in untapped markets for
achieving increased market share.
> Handled sales & collections with existing channel partners
(distributors).
> Managed merchandising activities by ensuring proper availability,
placement and display of the products across the retail network to
achieve increased brand visibility.
> Devised and implemented promotional activities for increased sales.
> Raised indent for stocks and coordinated with Central Warehouse to ensure
availability of stocks.
Attainments:
> Credited For Being the 1st to Launch Bluetooth in Channel / Distribution
sales in South Region.
> Expanded the network (distributors, key accounts) in un-represented
potential areas of the state resulting in improved market share.
> Successfully rolled out launch of new products in the market.
Oct' 06 - Jun' 07: Amrutanjan Limited, Vijayawada as Field Officer
The company is a major giant since 1893 in pain balm segment having the
flagship brands i.e. Amrutanjan Pain Balm (Yellow), Strong, Maha strong,
Dragon Liquid Balm, Inhaler, Mridul Cough Syrup and Joint Ache Cream.
Role:
> Conducted sales and marketing operations Coastal AP with turnover of 2.5
crores per annum.
> Appointed and managed new dealers and distributors for expanding network.
> Worked towards attainment of assigned business and individual targets.
Mar' 99 - Oct' 06: Techtran Poly lenses Limited, Hyderabad as Field
Officer
The company was started in 1993 by a team of Non Resident Indian
Professionals. The foresight and fortitude of these principals propelled
the company to the forefront of plastic ophthalmic lens manufacturing in
India within a short span.
Role:
> Undertook sales and marketing of operations for launch of plastic lenses
in assigned Andhra region; handled Rs. 1 crore turnover
> Targeted key accounts and delivered presentations on benefits for
securing new and repeat orders.
Attainments:
> Credited for being the 1st to launch Plastic Lenses in Andhra region.
EDUCATIONAL QUALIFICATION
2004 B Com. (Commerce)
PERSONAL MINUTIAE
Date of Birth : 16th February 1974.
Languages Known : Telugu, Hindi and English.
Date: (A. SRIKANTH)
EXECELLENCE SPHERE
[pic]
Strategic Planning
Business Development
Sales / Marketing
Distribution / Channel Development
Trade Marketing
Bulk Sales
Product Launches
Market Penetration
Sales Promotion
Key Account Management
Manpower Management