Analyst Marketing

HAL “MANOAH” WILLIAMS

**** * ********* *** *** G, CHICAGO IL 60622

636-***-**** • ******.********@*****.***

WORK EXPERIENCE:

Digitas • Analyst, Strategy and Analytics JUNE 2010-CURRENT CHICAGO, IL

Digitas is a digitally-led, global integrated brand agency, builds brands for some of the foremost companies in the world by

creating ideas with impact.

Created measurement strategies and post-campaign wrap-up reports, led in-market optimization decisions, and proposed

testing/research opportunities for Fortune 10 client

Conducted third-party research studies to measure campaign effectiveness, utilizing Dynamic Logic, comScore and Vizu

Employ strategy and analysis to website data gathered through Webtrends, Google Analytics and other various means for site

optimization

Employed and optimized “the purchasing funnel” for websites, finding where and when the users leaves the page or completes a

high value task and created methodologies to keep consumers on track

Develop executable measurement planning for all online campaigns for clients by defining key KPIs and methods to obtain those

key measures of success

Managed and optimized monthly Email CRM increasing email open rate, click through rate and landing page visits over industry

standard

Created, conducted and optimized Facebook and Twitter contests while increasing visits by 642% within just one contest

Maintain the Access Database, mapping of placements and tagging as well as linking Dart Queries to pull into the database daily

Utilize social listening tools to mine the Internet to better understand consumer social graphs and virility of media initiatives and

branded content

Led the development and training of Offshore solutions team and managed team projects and weekly deliverables

Day to day client contact for all questions and requests

Ann Dana Consulting for the City of Chicago • Freelance Data Analyst JULY 2012-PRESENT CHICAGO, IL

Management and organization of the City of Chicago (Chicago Police Dept, Chicago Public Schools) information database

Analyze who needs medical appointments and prepare large amounts of data to be distributed for email marketing and postal mail

Conduct information systems analysis to find faults or gaps in reporting and implement cost effective marketing plans

United States Army National Guard • Sergeant (SGT) JUNE 2005-APRIL 2011 CHICAGO, IL

All-source analyst and enemy situation battlefield expert and attained Top Secret government clearance while serving in North

Baghdad, Iraq 2006-2007

Gathered and disseminated information with in status reports for presentation to Senior staff including Saddam’s doctor, Generals

from the Unites States and other foreign countries

Analyzing and evaluating intelligence holdings to determine changes in enemy capabilities, vulnerabilities, and probable cour ses of

action whilst serving in Iraq

All-source analyst and enemy situation battlefield expert utilizing programs such as FalconView, mIRC, SIPRnet, C2PC, ASAS

light and Blue force tracker

Enforce, track and ensure compliance with standard operating procedures

Worked with coalition forces (Army, Marines, Navy and Air Force), CIA and the FBI, to produce link diagrams by extracting

information from outside the internal resources, and generated finished PowerPoint presentations for these products.

EDUCATION:

Columbia College Chicago United States School of Military Intelligence

Bachelor of Arts: Marketing Communication Certificate of completion in over 2300 hrs

Date of Graduation: December 2010 Date of Graduation: March 2006

SKILLS:

Google Advertising Fundamental certificate, Google Reporting and Analysis Advanced certificate, Tableau, SQL, Webtrends,

Doubleclick Dart, Social Radar, BrandWatch,Crimson Hexagon, Sysomos, Radian 6, Google Analytics, Neilson Buzz, Ultra-Edit,

Spectra, MRI, Microsoft Access, Excel, Word and Powerpoint

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