Project Manager Sales
Resume:
LORREN REPTON, MBA
P.O. Box **** Landers, California 92285 909-***-**** 760-***-**** ************@*****.***
http://www.linkedin.com/in/lorrenrepton
QUALIFICATIONS PROFILE
Remarkably astute, passionate, and tenacious professional powered with broad-based experience in marketing, branding, publishing, promotion, and business management. Exhibits stellar qualifications in building brand awareness, developing new marketing strategies, and promoting favorable company image to surpass target goals. Shows immeasurable skills with entrepreneurial start-ups coupled with competency in negotiating contracts and team building across multiple channels. Excels at verifying the clarity, completeness, accuracy, and quality of all documentation within time and budget constraints. Possesses a keen eye for detail, enjoys challenges, and is extremely effective in fiercely competitive, stressful situations while juggling multiple priorities.
AREAS OF EXPERTISE
Sales & Marketing Alignment Project Management and Event Coordination
Social Media Tools and Digital Medium Techniques Website Content and Brand Implementation
Business Development and Customer Retention Budget Control and Marketing Analysis
Integrated Multi-Channel Marketing Strategy Plan Problem Resolution and Decision Making
Guerilla Marketing Public Relations and Communication Liaison
Cross-functional Team Leadership Creative Customer Incentive Programs
EMPLOYMENT HISTORY
VP OF MARKETING AND BUSINESS DEVELOPMENT AT ORGANIC ROI PR 2011–PRESENT
BORGHESE, ENCORE NATIONWIDE, BIG ORANGE, THE SUNFLOWER GROUP, MOSAIC
Promote new company products while uncovering brand weaknesses. Merchandise and answer questions for the purpose of generating public interest in new and established brands. Provide feedback on sales opportunities in the marketplace. Directly interact with consumers and provide information about products or services a company has to offer. Make a company's market offerings appealing to drive consumer demand and preference for a brand name through grass roots marketing.
Notable Contributions:
• Straight Talk promotion for IPhone within Walmarts
• Promotion for short film “Southern Dyscomfort” and its production company, which received several awards and accolades.
• Sales specialist for Borghese Skin Care through information dissemination, consumer feedback and product sampling through Costco
• Promoted the new fragrance “Some Day” through Macy’s for the Justin Bieber campaign
• Retrieved key purchasing elements for Phillip’s Smart TVs sold through Costco
• Branded, sampled, advised for Caress body wash, Dove’s face towellettes, St. Ives body lotion through Walgreens
• Demonstration of Kidde O2 Sensors for the national Home Depot campaign
SALES AND MARKETING DIRECTOR 2010–2011
YMCA OF METROPOLITAN LOS ANGELES, CAMPING SERVICES ? FAWNSKIN, CA
Increase usage of group, summer camp and outdoor science school for three Camping Services properties by developing and implementing a multi-channel, comprehensive marketing strategy including customer service programs, incentives, location promotions, online registration systems, visitor feedback evaluations, data tracking, re-design of website and brochure following new branding guidelines, and the development of a positive social media presence. Acted as a member of the camp leadership team providing key input to strategies, operations and other areas as needed. Engender cultural sensitivity and knowledge regarding the diversity of the populations YMCA of Metro LA serves. Primary liaison for Camping Services within the YMCA matrix of locations. Conducted weekly webinars with 30+ YMCA Camp Directors and Volunteers to inform and share strategies.
Notable Contributions:
• Facilitated the Summer Resident Camp promotions with the creation of “camp-in-a-box” at 17 YMCA locations throughout Los Angeles (a mini-tradeshow onsite)
• Implemented online registration system for Summer Resident Camp to streamline reservation process and enhance sales.
• Work in partnership with YMCA branch Camp Advocates by developing scripts, talking points, articles, surveys, presentations, advertorials and other communications tools to promote Camping Services’ programs and locations.
• Setup social media platforms including Facebook, Twitter and YouTube channels for Camping Services
• Orchestrated the production of a TV Commercial to generate excitement and increase attendance for Summer Resident Camp.
• Procured Title 1 funding for Outdoor Science School
• Cultivated High Altitude Training program for Group Sales
• Introduced Family Camps to fill camp during off season
EDITOR OF LOS ANGELES SOCIAL MEDIA COLUMN 2010–PRESENT
EXAMINER.COM ? DENVER, CO (online)
Use of strong analytical, writing and interviewing skills to compose a timely column about today's social media and its relevancy to the Los Angeles area, i.e. LinkedIN, Facebook. Twitter, MySpace, Pinterest, Tumblr, Buzzd, Delicious, Reddit, Technorati, Klout, Kred, etc. including selection of images, videos and events related to the 200- to 400- word report.
VP OF MARKETING - PRODUCER/PUBLISHER/PROJECT MANAGER 2006–2010
REPTON MEDIA LLC ? LAS VEGAS, NV
Directed and coordinated the market research, market analysis, planning, scheduling, budgeting, product development, advertising, sales support, PR and communications activities for three revenue streams B2B and B2C: Print, Event and Online Media.
Produced, budgeted and promoted the Coffee, Tea & Me Expo – an open-to-the-public exhibition designed for B2B and B2C brand exposure for exhibitors -- to benefit a non-profit group, The Café Feminino Foundation. Acted as project manager and show manager for the expo held on October 20, 2007 at the Pasadena Convention Center, which was also a brand marketing event for CoffeeHouse Digest®.
Conceptualized CoffeeHouse Digest®, the first worldwide coffee and tea enthusiast lifestyle print publication and online community that provided branding through B2B and B2C advertising channels. Develop innovative sales and marketing strategies and determine new business opportunities in print and online marketing campaigns. Performed analysis of sales data with combined marketing efforts and production costs to determine break-even point for print publishing. As Editor-in-Chief, I spearheaded and hired a team of 25 independent contractors – account executives, writers, photographers and designers -- to develop their competencies and achieve maximum performance level.
Designed and promoted various niche sites – to create revenue streams -- that featured classifieds, chat rooms, photo, and video upload capabilities with the implementation of open source software. Instrumental in optimizing sites to obtain a higher search engine ranking through use of Google Tools and Analytics.
Notable Contributions:
• Presided over the evolution of the niche start-up magazine -- CoffeeHouse Digest® -- aimed to capture the B2B and B2C coffeehouse market by developing a formula of advertising-driven editorial and photography
• Originated an online flip-book version of CoffeeHouse Digest® with live links and streaming video commercials
• Created distribution channels for CoffeeHouse Digest® throughout independent coffeehouses nationwide
• Organized tradeshow promotions including contests and exhibits to promote brand awareness for CoffeeHouse Digest®
• Secured a romantic getaway for two to the Stargazer’s Inn Bed and Breakfast and a Silent Auction as an incentive for the Expo attendees.
• Created a portal for online ticket registration for the Expo
EDITOR-IN-CHIEF / JOURNALIST / PHOTOGRAPHER 2005–2006
INTERNATIONAL ASSOCIATION OF PLUMBING AND MECHANICAL OFFICIALS ? ONTARIO, CA
Edited a monthly international trade publication – Drinking Water & Backflow Prevention -- designed to educate readers in the protection of the public water supply; verified clarity, completeness, accuracy, and quality of all technical documentation. Implement change of branding style to guidelines. Proofread data to identify and correct spelling, punctuation, grammar, and image placement to ensure an error-free edition while guaranteeing efficient workflow and meeting publication deadlines. Performed editorial and marketing duties; initiated contact with potential story sources, interviewed such sources, selected appropriate artwork or took the photos, and solicited advertisers. Attended tradeshows to promote advertising in the publication.
Notable Contributions:
• Reinvigorated a 23-year old full-sized, full-color glossy magazine, which was recently bought out by the plumbing organization, IAPMO
• Successfully completed seven issues in less than six months despite limited budget for the design and zero budget for freelance writers and photographers
EDITOR / JOURNALIST / PHOTOGRAPHER 1997–2006
ABC MEDIA INC ? BIG BEAR LAKE, CA
Complied with specification requirements in creating the digest-size, full color glossy publication Big Bear Magazine, which focused on the Big Bear community, its people, and mountain living. Executed a variety of editorial duties, such as layout, sizing artwork, and revising content of written materials in preparation for final production of the bi-monthly Southern California magazine. Effectively recruited and led a staff of 10 to 15 and enhanced their capabilities toward achievement of corporate goals and objectives.
Notable Contribution:
• Community liaison for publication at Chamber of Commerce mixers and other local events.
• Simultaneously served as a freelance journalist for other national magazines, such as CERCA across Nevada and Transitions Abroad out of Massachusetts
ENTREPRENEUR/VP OF BUSINESS DEVELOPMENT 1989–1997
S&L EXPORTS ? BIG BEAR LAKE, CA
Direct daily operational business aspects focused on driving profitability and providing excellent customer service. Prepare financial statements to measure productivity and goal achievement as well as to determine areas needing cost reduction for an export business. Establish productive public relations and carry out all aspects of marketing, sales, business development, human relations, supply chain, finance, accounting, auditing, and compliance.
Notable Contributions:
• Launched and marketed new product / invention “Bike Buddy” including on-site demos at Harley Davidson consumer shows; the product is used for towing motorcycle that requires no tools to assemble in addition for being small enough to fit almost anywhere
• Solicited seven national motorcycle magazines, which then provided free press in the form of photos and new product reviews
EDUCATION
MASTER OF BUSINESS ADMINISTRATION, GPA: 3.85
? Trinity College and University, Malaga, Spain: Apr 2001
PROFESSIONAL AFFILIATIONS
American Marketing Association
Western Regional Publishers Association
Chamber of Commerce
National Writers Union
Rotary International
National Association of Accountants
TECHNICAL SKILLS
OPERATING SYSTEM: PC, Mac, and Linux
SOFTWARE: Open Source, InDesign, Gimp, Adobe Acrobat, and Quickbooks
MICROSOFT OFFICE: Outlook, Word, Excel, and PowerPoint
PROGRAMMING: HTML, PHP, and MySQL
REFERENCES and Article Links
Roseanne Apodaca
US Census Taker
Portland, OR
************@*******.***
Rob Gordon
Managing Director at California Trade Corporation
San Diego, CA
***@********.***
Trevor Summons
San Bernardino Sun Newspaper columnist
Big Bear Lake, CA
*************@*******.***
Michael Karp
MA, LMFT, [Former Big Bear Lake City Councilman]
Valley Center, CA
*********@*****.***
http://www.youtube.com/watch?v=LOsBsVIuGdc
http://www.examiner.com/social-media-in-los-angeles/lorren-repton
http://www.writers.net/writers/2562
http://www.transitionsabroad.com/publications/magazine/0111/buying_home_france.shtml
http://www.cercamagazine.com/summer2002/big_bear.html
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