Quality Control Manager

*** ****** ***** ***********, ** *****

Phone 347-***-**** • E mail **********@***.***

John Ucciferri

Objective

To obtain a full time position where I can apply my education and

experience as a Search Engine Marketer to the success of an organization.

Work experience

2011 – Present The CollegeBound Network Staten Island, New York

Search Engine Marketing Manager

Currently Manage the SEM Department that includes 5 SEM analysts.

Responsible for all Education PPC accounts with a total of nearly

$2M in monthly spend.

Doubled lead volume and cut CPA in half in first 6 months.

Work closely with Sales Division in client management and customer

service.

Assist in design, quality control and maintenance of all web site and

product line projects.

Negotiated substantial strategic partnerships with outside vendors and

networks.

2005 – 2011 The CollegeBound Network Staten Island, New York

Senior SEM Analyst

Gained advance knowledge of Google AdWords and Microsoft

AdCenter Advertising interfaces; Google AdWords Certified

Professional.

Responsible for keyword discovery, upload process, product line ROI,

campaign optimization.

Attained proficiency in Microsoft Excel and other proprietary

analytical tools.

Obtained experience with partner bid management tools as well as

company’s own proprietary data gathering system.

Education

St. John’s University Staten Island, New York

B.S. Degree in Communication Arts

Completed coursework in newspaper journalism, magazine

journalism, advertising, management, marketing, and computer

graphics.

St. Vincent de Paul Scholarship Winner, Dean’s List 2000 2002,

Golden Key Honor Society Member.

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