Sales Marketing

Darren J. Katz

*** ******* ******, *********, *** York 11768 Home: 631-***-**** - Cell: 516-***-**** : ********@*****.***

Professional Profile

High-performing executive with 16 years of healthcare experience. In-depth knowledge of healthcare operations at all levels. Proficient in staffing, training and development, budgeting and program management, and healthcare billing.

Operations director with solid experience managing all levels of multiple projects including budgeting and administration, specializing in small business development.

Results-oriented marketing manager with the ability to lead organizations to successful product launches and higher revenues. Expertise in developing client relations and fostering team building.

Passionate marketing leader with exceptional ability to work with multiple teams to market and sell multiple products/services while promoting strong client relationships.

Skill Highlights

• Strong organizational skills/communication skills

• Strong client relations/Negotiation skills

• Relationship/team building

• Event management and strategic planning

• Marketing materials development/small business development

• Perform well in high-demand, fast-paced environment

Core Accomplishments

Consumer Research

• Effectively executed new marketing outlines based on market research data collected to reflect consumer interest on both tactical and strategic levels.

Management

• Directed marketing team

• Supervised creation of marketing strategies/plans and ensured operations were within budget constraints.

Conflict Resolution

• Responsible for handling customer account inquiries, accurately providing information to ensure resolution of product/service complaints and ensure customer satisfaction.

Sales and Marketing

• Consistently generated additional revenue through skilled sales techniques.

• Development of target market materials and targeted product issues and customer needs.

• Design strategic event planning and on-site management of events.

Professional Experience

Marketing Executive/Consultant

October 2010 to Current

DK Marketing and Consulting, Inc. – Northport, New York

Manage team of field professionals consisting of a marketing team of 10-15 people as well as a sales division which accounts for 7-10 people.

Responsible for implementing all business-building and relationship-building expectations with uniquely designed accounts and customers.

Researched and customized service proposals for clients and pitched new ideas based on the customers needs.

Planned client relationship cultivating events to promote growth, resulting in an expansion of clientèle base by over 50%.

Identified prospective new customers by using lead generating methods and performed an average of 40 cold calls per day.

Generated new business through research and micro-marketing.

Executive Officer/Clinical Consultant

October 2005 to October 2010

Massapequa Wellness Center – Massapequa, New York

Responsible for full operations of the facility including management of 10 office personnel, 2 chiropractic associates, 1 physical therapist and 3 massage therapists as well as a team of 5 marketing personnel.

Responsible for all creative marketing, advertising and networking needed to grow the business from an annual gross revenue of about 250k to well over 500k.

Established the most successful chiropractic facility in Nassau County, NY

Accomplished/created many marketing and networking programs in the Nassau County area with a marked return on investment.

Targets included but were not limited to medical/physician facilities, corporate events, athletic facilities, senior centers as well as local schools and universities.

Managed insurance issues having to do with all commercial insurances as well as Medicare, Medicaid and Managed Long Term Care

Established a revenue collection rate of about 85% from 57% at takeover.

Account Marketer

July 2002 to October 2005

Morgan Stanley – Jericho, New York

Responsible for the development and cultivation of new client base.

Analyzed investment opportunities based on my clients needs and recommended appropriate strategies along with the financial advisers.

Built strong client relationships based upon developing strategies to their financial goals through the use of a financial planning team and wealth management team.

Prepared and developed presentations/seminars to clients and prospective clients for business development purposes.

Created a sales and marketing strategy for new client relationships.

Distributor/Sales

December 1999-June 2002

Empire Spine, Inc.

Distributor selling spinal implants to various orthopedic spine surgeons as well as neurosurgeons in the New York City and Long Island Markets.

Was responsible for carrying a line of Osteobiologic bracing and allograft bone lines.

Was responsible for increasing total sales in my demographic territory.

Chiropractic Consultant/Owner

September 1997 to July 2002

Chiropractic Consultants of Queens – Forest Hills, New York

Consultant to physicians on generation of new business, how to network and market within the community. Trained facility personnel consisting of 15-18 people on different methods to increase revenue collections resulting in additional revenues. Diagnosed and treated patients whose health problems are associated with the body's muscular, nervous and skeletal systems.

Managed insurance issues having to do with all commercial insurances as well as Medicare, Medicaid and Managed Long Term Care

Education

Life Chiropractic College 1996 University of Maryland 1990

Marietta, Georgia College Park, Maryland

Chiropractic BS in Sociology

Doctor of Chiropractic

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