Manager Company
Resume:
JACK EICH
**** ***** **** ******* ********* ***11 608-***-**** abojgv@r.postjobfree.com
OBJECTIVE: Take industry leader to even higher levels via public relations & communications exposure
QUALIFICATIONS
PR/Communications professional with more than 10 years communications/media relations experience:
• Strategic Communications Plans
• Development and Production of Publications
• Presentations and Oral Communications
• Media Relations
• Writing Articles
• Public Relations Training
• Internal Communications
• Special Events Training
• Social Media Delivery
PROFESSIONAL EXPERIENCE
Corporate Communications Manager, Madison Gas & Electric, Madison, WI (April 2010 to present)
• Grasp complex issues that can potentially face a highly regulated and publicly held company and work on financial, legal, regulatory, and human resource matters.
• Provide technical expertise to develop and implement internal and external communications to support the company's business goals.
• Serve as communication strategist and writer to coordinate and execute a wide range of communications projects from inception through delivery.
• Write and edit communication material targeted to employees, investors, customers, and other critical audiences.
• Develop communication strategies and key messages to support specific programs and issues and ensures the company's brand messages are incorporated.
• Build and foster collaborative relationships with other departments within the company to stay informed and abreast of new initiatives, products, and services.
• Develop and execute company initiatives by serving both as communication strategist and writer.
• Prepare employee communications including newsletters, weekly electronic updates, environmental newsletters/reports, and other literature. Prepare investor communications including investor newsletters and provide backup on the annual report.
• Participate in Business Resumption Planning and emergency response communication.
• Participate in developing company presentations, host company meetings and media events.
• Serve as company spokesperson/ media contact for day-to-day media inquiries on a 24/7 basis.
• Contributor/editor for social media (Facebook/Twitter
Communications/Editorial Manager, CUNA Mutual Group, Madison, WI (2007 to 2010)
• Responsible for production and delivery of many internal/external communications to the more than 5,000 CUNA Mutual employees for delivery via Internet, intranet, e-mail and video screens.
Media Relations Manager, CUNA Mutual Group - Madison, WI (2005 to 2007)
• Identify external promotion and development of public relations campaign for CUNA Mutual Group via press releases, op-ed pieces and story pitches.
• Crisis Communication – worked with Senior Media Relations Manager and executive leadership in developing pro-active plan and reactive response during 10-month long union contract negotiations.
• Change Management – member of communications team working with new executive leadership team in three-year restructuring and improvement effort. Because this effort will result in layoffs, product elimination and overall corporate review, we are working with media in advance to convey corporate messaging and reasoning.
• Facilitate and coordinate media requests for company subject matter experts.
• Monitor weekly media achievements and distribute to executive team.
Communications Manager, CUNA Mutual Mortgage Corp. - Madison, WI (2002 to 2005)
• Identify external promotion and development of public relations campaign for CUNA Mutual Mortgage Corporation via press releases, op-ed pieces and story pitches.
• Designed, created and maintained the corporate Web site.
• Facilitate and coordinate media requests for company subject matter experts.
Mortgage Communications Specialist, CUNA Mutual Mortgage Corp. - Madison, WI (2001 to 2002)
• Utilize public relations and marketing skills to develop B2B and B2Member credit union relationships
• Facilitate the goal of customer communication with member credit unions
PR/Marketing Director: Wisconsin Sports Development Corp. - Madison, WI (1996 to 2001)
• Spokesperson for media interviews, speaking engagements & trade shows for the Badger State Games, Wisconsin’s Olympic-style sports festivals
• Developed and executed short and long range marketing and public relations plans
• Prepared and distributed media releases to 900+ media organizations
• Crisis management development and implementation
• Produced/scheduled TV programs on network stations, TV/radio commercials & newspaper ads
• Produced company literature (handbooks, programs, brochures and sales prospectuses)
• Primary contact with ad agencies, production houses and printers for company literature
• Responsible for maintaining and updating company Web site content/design changes
• Trade show coordinator, designer and developer
• Negotiated and managed corporate sponsorships and business relationships
• Worked with staff to develop positive and consistent corporate message
• Coordinate event results procurement and distribution
Media Relations Specialist, Dynatech NewStar- Madison, WI (1989 to 1996)
• Corporate trainer of the NewStar Automated Computer System
• Primary contact for more than 100 television networks and stations worldwide
• Talent/writer/producer for training and marketing videos and literature
• Spokesperson and talent for trade shows
Sports Director, WMGN-FM/WTDY-AM - Madison, WI (1986 to 1989)
• Produced and anchored all sportscasts and special sports events/broadcasts
Sports Director, WMTV - Madison, WI (1981 to 1986)
• Produced and anchored all weekday sportscasts and oversaw five-person department
Sports Anchor, WEAU-TV - Eau Claire, WI (1977 to 1981)
• Weekday Sports Reporter/Weekend Sports Anchor
COMMUNITY INVOLVEMENT
Board of Directors - Goodwill Industries of South Central Wisconsin
Executive Committee - Madison Sports Hall of Fame
On air host/talent of WI Public Television pledge drives and auctions
EDUCATION
Bachelor’s Degree in Journalism from The University of Wisconsin-Madison
References available upon request
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