PATRICK J. MORROW
***** ********* ***** **., ******, TX 77386
281-***-**** - ****************@***.***
DIRECTOR OF OPERATIONS & GENERAL MANAGER
EXECUTIVE SUMMARY
Multi-State & Multi-Site Director of Operations/General Manager - “Diverse Business Experience” with
15+ years, proven skills among the Service Industry to include: Energy/Utility, Cable & Telecommunications,
Commercial Franchising industries.
Results driven Strategic Sales & Marketing strategies for state-of-the-art technology & exclusive Consumer
Products & Services. Skilled management & tactical execution of business intelligence & KPI’s to identify
emerging shifts in the business environment and access the economic implications through competitive analysis
to maintain operational competitiveness in the market.
Accomplished Business Operations, Entrepreneurial Spirit, Visionary & Goal Oriented Summary
$80 million annual Budgets, P&L and General 200+ employees Customer Service Call Centers -
Ledger analytical experience across multi-states Reduced Call Center labor churn by 50%, Achieved
30 sec ASA, 3% ABD, Process Improvement to
reduce AHT. (Experienced inbound & outbound)
30% - 40% profit margins achieved by identifying
process improvements, cost savings & rev growth
Deliver service excellence, high quality Technical
Standards, effective Customer Loyalty & Retention
24% Revenue growth realized Year over Year
programs, Ensure Quality Assured Service
Commercial, B2B, Mass Market Residential, Retail
Highly skilled oversight of Federal, State & Local
Sales plus Commercial Franchising experience
Regulatory Statutes, Sarbanes Oxley compliance
Superior Labor Relations - Decertified 18 year old
OSHA, MSDS, Safety First, Fleet, Inventory exp.
established CWA Bargaining Unit Agreement
PROFESSIONAL EXPERIENCE
General Manager - Coverall of North America, Houston, TX - (present) - Franchising Company governed by
the Federal Trade Commission – Commercial Janitorial.
• Franchise Business Development, Franchise Sales, Customer Sales, Customer Retention, Quality
Control, Compliance, Legal oversight, Implement Operational Business Improvement Practices
according to SOP’s & SAP’s.
• $10M Annualized Budgets, P&L financial analysis. B2B, B2C Sales, Marketing, Customer Service, HR,
AR/AP, Inventory & Customer Loyalty programs.
• Increased profitability by standardizing Operations. (Revenues +116% & EBITDA +166% of budget).
• Special Service revenues +23% yr/yr w/ improved marketing, Franchise Owner Training etc.
• Customer Retention improved +14.3%, Franchise Cash increased +19.3%, Equip. Sales +95.7%
Director of Operations - Just Energy (2008 – 2011) One of the largest Competitive Energy Retail Provider in
North America.
• Identified & crafted operational tasks to manage volumes of EDI data & Market Transactions.
• Designed process & functional business practices & methodologies along with training/QA support for
Call Center procedures to reduce call handle time & reduce market errors. Functional training to reduce
billing & service errors within the Call Center, Credit & Collections, Sales & Finance etc.
• Track, Trend Business Performance & KPI measurements & EDI transactions improving processes,
increase enrollment accuracy, improved contract imaging, ensured accurate customer billing, reduced
bad debt risks, enhanced customer service etc.
• Market Expert ensuring business processes aligned with PUCT, ERCOT market rules & protocols.
Sarbanes Oxley Compliant Operations. Developed Emergency Business Continuity Plan.
• “Get it Done” Attitude with effective business analysis to increase operational scalability for volumetric
customer growth. Responsible for 250,000 customer base across 6 states (TX, CA, PA, NJ, NV & GA).
• Curbed higher labor dependency costs by optimizing operations & scalability - (during an explosive
customer growth of +621% in 2 years.
• Changes in processing of past due accounts increased reconnect ratio from 50% to 76%.
General Manager -Echostar Communications (Dish Network) - Houston, TX (2004 to 2007)
$20 million budgets, Day-to-Day Operations of an 80+ employee technical workforce & 100 sub-contractors, 80
company fleet vehicles, service technicians, installation, warehousing, inventory, quality assurance, payroll,
human resources, risk management.
• Implemented Performance Management Objectives & improved quality scores +18%
• Reduced total cost per job by 15% with conscious & purposeful analysis of production performance
• Introduced & Piloted GM Hotline Process resulting in reduced service call rates while also improving
Quality Assurance & training standards.
• Instituted a safety culture to reduce risk, accidents along with reducing insurance liability expenses.
Director of Operations /General Manager - Charter Communications (1998 to 2003)
$80+ million annualized budgets with full P&L responsibilities across 5 state profit centers developing Capital
Planning and Operating Budgets. Revenue generation, sales, marketing, installations, technical service, technical
integrity, inbound call centers, customer service, retail centers, financials, collections.
• 250 employee workforce across 5 states & 100+ governmental franchise communities – Managed 150
CSR's in a 24/7 Call Center (200,000 calls/month)
• Increased revenues +24% in 2 years and achieved 40%+ Operating Cash Flow “OCF” margins
• Improved efficiencies for centralized & decentralized operations
• Reduced liquidated damage & equipment loss costs by 80%
• Increased employee performance/reduced employee churn with performance management objectives
• Commercial Sales contract negotiations experience (Awarded Hospital/University contracts etc.)
General Manager - TCI (Tele-Communications, Inc.) (17 Years)
Largest Nationwide Cable Company - selected change management specialist in troubleshooting under-
performing operations
• Turn around Operations Specialist for 5 separate locations - realizing Revenues Growth, Cash Flow
improvement & recognized Customer Service Excellence among Call Center operations. Awarded a
“Letter of Accommodation” from the City of Galveston
• Achieved up to 42% cash flow margins managing budgets and P&L's of $40+ Million
• Decertified the "CWA" bargaining unit agreement - after its existence & stronghold of 18 years
• Awarded Safest Operations in the State-of-Texas - Reduced accidents by 85% annually
ACADEMIC COURSEWORK & PROFESSIONAL DEVELOPMENT
http://www.linkedin.com/pub/pat-morrow/26/2b3/178
Business Administration/Business Management (BA) - Del Mar College, Corpus Christi, TX
Formal Continuing Education & Training Development
• Executive Skills Training for Managers
• Professional Development Training
• Critical Skills for Professional Managers
• Leadership Excellence & Development - "Leader as a Coach"
• Organization Design & Development - “Becoming a Customer Service Star”
• Priority Management & Project Management Training
• Acselleration Sales Training
• Mastermind Sales Training
• "How to Build a Complete Sales Person" - Achieving your Goals - Bryan Dodge Seminar
• "DDI" Interactive Labor Management
• Employee Relations - Labor Relations Training
• Management Action Program - Team Leadership
• Diversity Training - "Creating an Inclusive Environment"
• Customer 1st Training - Customer Service Program
• Smart Meter Texas Training
• Franchising & Contract Management