Sales Manager
Resume:
Richard Seifter
New York, NY 10024
***********@*******.***
Summary
Entrepreneurial Sales Leader with a thorough understanding of Planning and Buying as well as a
proven record for maximizing margins to drive profits. Wide network of strong relationships with
major department stores, specialty stores, and discounters. Intuitive understanding of product,
knowing how it should be merchandised and where it will achieve sales success. Establish brand
credibility by fostering trust and loyalty with accounts. High taste level.
Languages Fluent in French, Italian, Spanish
Areas Budgeting New Business Opportunities
Of Planning & Sales Forecasting Italian Fabric Sourcing
Expertise Buying & Product Development Client Relationship Management
Merchandising Brand Marketing
Experience
Seifter Associates / Jack Seifter & Sons, Inc., New York, NY, 1982 to Present
President, Seifter Associates, 1992 to Present
Vice President, Sales, Jack Seifter & Sons, 1984 to 1992
Sales Manager / Account Executive, 1982 to 1984
§ Drove sales for one of the largest fur hat manufacturers in the U.S., consistently
increasing volume 15 to 30% a year.
§ Transitioned the company from domestic manufacturing to Italian sourcing of finished
product. Pioneered Italian sourcing as a profitable alternative when the competitors were
focusing on Asia. Successfully produced a higher quality product with optimal profit
margins. This reaction to changing customer needs and climate conditions allowed the
company to endure long-term growth in a shrinking market.
§ Identified sales strategies such as diversifying product line and expanding from Men’s to
Women’s product offerings.
§ Built a loyal consumer following, emphasizing the brand’s authentic heritage. Guided
department store expansion into new doors. Provided sales and marketing direction to
key independent specialty stores, strengthening their businesses and revitalizing
underperforming accounts.
§ Opened all new accounts, including: Bloomingdale’s, Saks Fifth Avenue, Lord & Taylor,
Neiman Marcus, Barneys, and fine specialty stores throughout the U.S. Expanded avenue
of distribution into discounters including Saks Off Fifth, Nordstrom Rack, Neiman’s Last
Call, Century 21, TJ Maxx, Loehmann’s.
§ Hired, managed, and motivated a territorial sales force to exceed goals and expectations.
§ Researched the competitive environment, identifying white space in the market.
Domestically manufactured key item best sellers, including Ralph Lauren trapper and
shearling hats.
§ Extensive travel to Italy for product sourcing and negotiation. Attended Première Vision
in Paris and Milano Unica.
Education Connecticut College, B.A., Business & French
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