ADRIA K. FOGEL

*** **** **** ****** ********, CO 80537

970-***-****

aboitu@r.postjobfree.com

MARKETING/PUBLIC RELATIONS DIRECTOR

Over 11 years experience driving strategic growth, company/brand visibility

and B2B networking. Development of spear headed initiatives based on

company objectives, market research and ongoing data metric analysis.

Highly competitive, passionate and articulate with the ability to achieve

results with resourcefulness and cultivated company/community

relationships.

Extensive experience in marketing, public relations, corporate partnership

building and brand/program recognition.

Available to travel and/or relocate

Summary of Professional Qualifications:

Completely self-motivated and self-sufficient

Outgoing personality and professional etiquette

Substantial ability to facilitate company objectives while providing

stellar customer support and service

Excellent attention to detail with strong work ethic

Strong team player in all company components i.e. operations, sales,

business development, etc.

Ability to screen prospective agendas for high return which meet company

guidelines

Strong verbal and written communication skills with proficiency in Outlook,

Microsoft Word, Excel, Quark Express and Power Point

Online advertising/marketing experience including collateral updating

Willingness to learn and execute new company initiatives

Experience managing employees to facilitate company plan as applicable

Precise evaluation of company initiatives and marketing/sales strategy

development

Loveland Chamber of Commerce Ambassador October 2011 - April 2012

CORE OPERATIONS:

( Brand Campaign Management ( Multi-media Marketing

( Clientele Development

( Merchandising ( Spear Headed/Strategic

Planning ( Budget Adherence

( Prospecting/ Client Cultivation ( Guerilla/Social

Marketing (Project Accountability

HIGHLIGHTED CAREER ACHIEVEMENTS

Revenue Generation - Partnerships and sponsorships including the Colorado

Mammoth Lacrosse team, Glendale, Aurora and Littleton Chamber of Commerce,

sales and brand awareness was increased by 32% during the holiday season.

Account Development -Created a demographic based hand delivered and emailed

Welcome customer package of literature, coupons and invitation to drive

customer count. Brand awareness through differentiation summary

Market Penetration-Outreach of local avenues included schools, surrounding

businesses and HOAs. Outreach on a grand scale included partnering with

MAGIC arts program which led to a commercial involving Denver Mayor

Hickenlooper and the City of Denver with all production donated by Channel

4 Denver.

Effective Marketing - Getting the word out regarding Wild Oats and Whole

Foods Market as the hub of wellness, increased customer count by 15% and

increase of sales between 5% - 20% quarterly. New to Northern Colorado

introduction kits given via the Loveland Chamber of Commerce, Open House

and B2B Networking.

PROFESSIONAL EXPERIENCE

InnerBalance Health Center, Loveland CO $1,200/month

2011 - 2012

Public Relations Director

Facilitated community partnerships with Team Fort Collins, Fort

Collins City Council, Colorado Meth Project and University of Northern

Colorado Student Prevention Services, Foundations Counseling,

Celebrate Recovery, Goodday Pharmacy, Colorado State University Take

Back Program and University of Northern Colorado SOBER student

initiative

Featured article in Bella Spark Publication May/June 2012 issue, Rocky

Mountain Viewpoints radio show via Clear Channel and Loveland Chamber of

Commerce

Directive in Out Patient Treatment Service provided

Northern Colorado Drug Task Force support

Loveland Police Department Support

Hospital Support Referrals: McKee Banner Health, Medical Center of the

Rockies, Longmont United, Aurora Medical Center, University of Colorado

Hospital

The Tonic Massage, Denver, CO In-

Kind

March 2011 - July 2011

Marketing Director

Aggressive grass roots marketing strategy to existing clientele

through email blasts and website promotion.

Collected demographic data to cultivate new client relationships including

promotion to area hospitals, businesses holding employee wellness programs

and area Home Owner Associations.

Denver area hospitals new mom packages for massage

Created open house and invited local media.

Implemented new Bridal Package generating additional $500 per month.

Leveraged existing business partner relationships to meet additional print

and social media needs.

Whole Foods Market, Denver, CO $33,000/year

June 2007 -March 2011

Whole Body Department Event Coordinator/Buyer

Developed and facilitated wellness events in the store that included vendor

fairs and non-profit organization involvement

Generated sales by creating signage given to customers at the registers as

well as email blasts and information in surrounding school's newsletters to

parents.

Work closely with customers and vendors to identify their needs and

challenges and provide solutions-oriented brand themes and timelines.

Examined prior year sales data versus year to date sales data and exceeded

prior year sales with marketing campaigns.

Researched competitors and countered their strategy by optimizing community

and vendor relationships

Utilized strong action plan to implement programs which included all team

members which included management for buy in.

Created marketing plan follow up with company leadership on a regular basis

to stay in tune with company objectives.

As Bodycare Buyer, used vendor relationships to create events paying

forward to various nonprofit organizations.

Wild Oats/Whole Foods Market

$55,000/year

November 2000 - May 2007

SW Denver Regional Marketing Director

Marketed to the Southwest Denver which included Aurora, Littleton and Ken

Caryl areas.

Managed teams at each store location to facilitate events based on my

marketing action plan.

Developed marketing plan for each demographic which included regional

business objectives to increase customer count, brand awareness and sales

increase.

Created online and take away calendar and worked closely with each store's

teams to effectively merchandise seasonal/bi-weekly ad themes.

Solidified partnerships and marketing strategies with area Park and

Recreation departments, Chambers of Commerce, Stroller Strides moms groups,

HOAs, MOPS, Swallow Hill Music School, MAGIC Arts In Education, Kaiser

Permanente, Colorado Mammoth Lacrosse, 24 hour fitness locations, Denver

Mayor's office, local farmers markets, Taste of Colorado, Denver Digs

Trees, Colorado Arts Education, Culinary experts, MS 150, Run the Register

event, Colfax Marathon, Organic and Holistic Expo at the Douglas County

Fairgrounds, Rocky Mountain Balloon Festival at Chatfield Reservoir, Fair

Trade events, Tasting Fairs, Customer Appreciation Events, school PTOs,

REI, CorePower Yoga and co-sponsored kids events at the Denver Zoo

Executed spear headed marketing plan while adhering to regional

quarterly budget.

Involved other Wild Oats stores for national branding of certain

sponsorships and pay it forward events.

EDUCATION

Arapahoe High School - Littleton, CO - Graduate 1990

University of Northern Colorado - Greeley, CO - Undergraduate Coursework

1990 - 1992

REFERENCES

Judy Chapman - McKee Medical Center Foundation Loveland, CO 970-***-****

Fran Salias - Kroger Training Director Denver, CO 720-***-****

Tyson White - Windsor, CO 563-***-****

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