Penny C. Gabbard
*** ********* ***** ? Lexington, KY 40509 ? 859-***-**** ?
abohbq@r.postjobfree.com
Dynamic, productive sales professional with consistent track record of
increasing market share and surpassing sales goals. Effective leader with
strong organizational skills. Excellent customer relationship builder based
on service, support and follow-through. An experienced professional who is
results driven.
Core Strengths:
Marketing and Territory management ? Strong Written and verbal skills ?
Excellent management skills ? Consultative/solutions selling ? Excellent in
key client relationship building ?
Creating unique marketing strategies ? Strong leadership skills ? Unmatched
work ethic ? Persistent
Professional Experience:
Kentucky Hand and Physical Therapy
Drayer Physical Therapy, Lexington KY 7/2011 - 11/2012
Physician Liaison/Marketing
. Responsible for implementing marketing strategies of all nine
physical therapy clinics
. Manage building relationships with physicians and key office personnel
. Call on Family Practice, Internal Medicine, Neurology, Orthopedic
Surgeons, Pain Management,
Urgent Care Clinics, Pediatrics
. Responsible for generating referrals from physicians offices
. Assist with maintenance of website and other social media outlets
. Meet with local media for advertising opportunities
. Represent KHPT at community events
WTVQ-TV, Lexington, KY
Account Executive 12/2010 - 7//2011
. Generate new business leads and creating advertising solutions.
. Responsible for developing relationships with the decision makers
. Identify and understand the trends with client and meet target
revenue
. Introduce new ideas and strategies to demonstrate how the station can
drive revenue for clients
Alcon Laboratories, Fort Worth, TX
Sr. Allergy and Otolaryngology Representative 12/2001 - 9/2010
Established new sales expansion territory for marketing, promotion and sale
of allergy and otic products to allergists, pediatricians, family practice,
internal medicine, urgent treatment centers and otolaryngologists in office
and surgery centers. Manage own business, schedule and territory.
. Manage routing and targeting of territory for optimum productivity
and results.
. Analyze market to assess opportunities.
. Exceeded target goals monthly.
. Successfully launched 4 new products with continued share growth
through years
. Establish and build profitable relationships with entire office.
. Conduct lunch and dinner programs to educate physicians
. Develop physician advocates for product lines.
. Maximized sales through innovative strategies
. Successfully continued share growth over all categories year after
year.
. #1 representative in region for Pataday eye drop.
. #2 representative in country for Pataday eye drop.
. Multiple award winner for new sales growth
. First time in company history this territory recognized as one of
best in country.
. Achieved high call average and quota goals in re-aligned larger
territory.
. Awarded Balanced Performance each year.
. Recognized as a President's Club winner in 2003 and 2005 for outstanding
sales achievement
. Promoted to Sr. Sales Representative (2006) and Sr. Allergy and
Otolaryngology Representative (2009)
Cardinal Hill Rehabilitation Hospital, Lexington, KY
Special Events Coordinator 1997 to 12/2001
. Responsible for all fund-raising for hospital
. Responsible for generating sponsorship money for all events
. Worked with local radio and television stations regarding media
coverage of events
. Organized all special events including Telethon, golf tournament and
community wide fundraising
. Responsible of fundraising literature, local community relationships
building and recruitment of special event volunteers.
. Responsible for recruitment, training and management of all hospital
volunteers.
Jordan-Chiles Advertising Agency, Lexington, KY
Media Buyer 1993 to 1997
. Responsible for all media buys for clients in the mediums of print,
radio and television.
. In charge of all traffic instructions sent to media outlets regarding
client buys.
Education:
Eastern Kentucky University, Richmond, KY
BA - Broadcasting . Dec 1990