Sales Marketing

Ditmar A. Berberich

Consumer/Customer Marketing Executive with Global Perspective

**** ***** *** #*** . *****, FL 33145 . ( 773-***-**** . Cell (312) 927-

**** . aboeua@r.postjobfree.com

Profile

Global, multi-lingual senior marketing professional (MBA) who builds and

leads integrated marketing and business operations in the Consumer Goods

Industry in developed and emerging markets. Enjoys a reputation as a

resourceful leader and trusted business advisor with diverse talents in

international customer management, strategic marketing management, and

business development.

Areas of Expertise

Revenue & Profit Growth Market Research & Analysis Staff Development

New Product Development Positive Customer Project Management

Relationships

Global Brand Management Key Account Management Digital & Social Media

Multi-lingual/Multi-Cultu Cross-Functional Teams Consumer & Shopper

ral New Business Development Insights

International Markets Profit & Loss

Accountability

Employment Overview

DAB Global Marketing Solutions 11/2011 - Present

Principal

International Consulting company that specializes in assisting

entrepreneurial businesses to establish profitable business models

worldwide. Service scope includes:

. Brand Management

. New Product Development (Innovation/Renovation)

. Go-to-market/new market strategy

Wm. WRIGLEY Jr. Company, Miami, Florida subsidiary of Mars Incorporated

2006 - 10/2011

Top Marketing Executive for Latin America & Caribbean

Regional Marketing Manager reporting directly to the SVP & Managing

Director Latin America and member of the Management Team

. Developed and implemented annual multi-region marketing plans including

ATL, BTL, social & digital media that resulted in consistent sales

increase and an all-time high profitability

. Successfully launched #1 flagship brand for the company in Latin America

& Caribbean, a region with over 40 countries and territories and 600

million people which added $50 million in sales

. Developed long-term Product Pipeline (Innovation/Renovation) through in-

depth understanding of consumer insights

. Planned, managed and controlled marketing budget by staying within

defined financial parameters with full P&L responsibility

. Built, trained and lead network of local Marketing contacts in the

region, which resulted in consistent go-to-market approach and a faster

speed to market

. Successfully conducted portfolio optimization reducing portfolio by 20%

and eliminating SKUs with less than 40% profit margin while introducing

new products with higher margin

. Building customer relationships by presenting category management

information on account calls in all channels of retail

. Honorary marketer rewarded by CMO for Orbit( Integrated Marketing

Campaign which resulted in an 9% gain in SOM in only 6 months

. Successfully launched new products in various countries through kick-off

events with all stakeholders incl. POP/merchandising material (sales

folder, toppers, posters, ceiling hangers, displays)

SONY, Intel, Quaker, Pepsi, Allstate 2003 - 2006

Business Consultant

. Analyzed sales promotion activities with PepsiCo customer marketing

initiatives in all classes of trade.

. Developed and managed "wireless computing experience" campaign with

SONY/Intel

. Developed and executed consumer promotions in Central Division for Field

Marketing Pepsi USA

. On-budget and on-time project management at Allstate

Aspenteak USA, Chicago, Illinois (International Manufacturer and marketer

of Outdoor Furniture)

Marketing Director 2001 - 2003

Brought in as a change agent to focus on product line critical to company's

strategic market position

. Developed strategic marketing plans and brand positioning.

. Constructed budgets and managed successfully reducing expenditures by

25%.

. Widened profit margins and slashed costs 30% by modifying contracts and

streamlining product sourcing.

. Increased sales by 20 % by enhancing brand awareness through a direct

marketing campaign and the clarification of its value proposition to

customers

. Planned and managed company's web site and implemented a comprehensive e-

commerce solution.

JOHN B. SANFILIPPO & SON, INC., Elk Grove Village, Illinois (NASDAQ:

JBSS) (shelled and inshell nuts)

Marketing Manager 2000 - 2001

Recruited by Senior VP Marketing & Sales to build brand equity and increase

brand awareness for Fisher( and Evon's Snack nuts.

. Developed, wrote, and implemented integrated marketing plan with

advertising agency and secured senior management support for national

launch.

. Planned and managed coop-promotion with Jack Daniel's , which increased

sales of Fisher nuts by 14%.

. Assisted in building successful customer relationships by presenting

category information on account calls in all channels of trade.

. Challenged to redesign product packaging for the FCNIN (Fisher Chef's

Natural Ingredient Nuts) line to improve visual appeal and create

distinct brand image based on market research studies (focus groups, mall

intercept).

RAGOLD, INC., Chicago, Illinois (Confectionery Industry)

Global Marketing Manager for Velamints and Juicefuls hard candy 1996 -

1999

Directed all facets of global marketing including new product development

and brand building

. Planned national advertising campaign with ad agency, which included TV,

radio and print advertising. This campaign has resulted in the first

sales increase of Velamints in five years.

. New Product Development - Organized Ideation Sessions (Brain Storming)

with advertising agency and assessed potential of ideas. This resulted in

licensing the DILBERT( name for breath mints.

. Responsible for all aspects of classic marketing-mix in North America

including USA, Mexico, and Canada

. Implemented marketing partnerships with Pernigotti chocolates and

DILBERT(, which opened new successful business opportunities in the

confectionery industry.

RAGOLD GmbH & Co., Karlsruhe, GERMANY (Parent Company)

Marketing & Sales Manager 1995 - 1996

. Organized and managed own regional sales territory. Achieved sales

increase of 20% by offering account specific promotions

. Tracked promotion planning, forecast vs. actual

. Evaluated sales plan forecast vs. actual sales for entire Sales

Department

Education

Loyola University Graduate School of Business, Chicago, IL.

Master of Business Administration Majors: Marketing, International Business

2004

University of Ludwigshafen, Ludwigshafen, Germany

Bachelor in Business Administration Majors: Marketing, Finance 1994

Foreign Languages

German (native), English, Spanish, French

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