Executive Director/CEO

William F. Thomas

**** ***** ***** **** #*** ? West Hollywood, CA 90069

917-***-**** cell ? abodn4@r.postjobfree.com

Senior Level Executive: CEO/COO, Director, VP

Media & Entertainment (Non-Profit / Technology ( Government Relations

Highly accomplished, visionary and results oriented executive offering

successful experience driving market share, brand recognition, and revenue

generation through effective strategic marketing initiatives, branding

solutions, volunteer and Board management, and dynamic contract/partnership

agreements.

. Rich career history in organizational management, marketing,

consulting and business development marked by explosive business

growth, successful campaign launches, and innovative M&A strategies.

. Dynamic HR executive with a myriad of success in streamlining

workflow, optimizing productivity and full support of

diversity/inclusion, talent development, transformational change, and

union relations building.

. Adept and capable of developing marketing and communications that

drive growth and increase visibility. Savvy with online brand

development and public relations.

. Champion at program/project development operations. Analytical,

intuitive expert with proven record of reaching target audiences and

identifying trends. Capable of leading initiatives to pass favorable

legislation before Congress. Expertise in intellectual property and

public policy.

. Seasoned in authoring clear, concise processes and policies. Expertise

in garnering relevant data; analyzing, benchmarks and producing

recommendations that improve the bottom line.

Key Competencies:

Strategic Planning (Business Development (Campaign Development (Employee

Relations ( Public Affairs, PR

Labor & Union Negotiations ( Contract Development ( Consulting & Account

Management (Policy Planning

Non-Profit Management ( TV/Media Relations ( Marketing & Communications (

Fundraising

PROFESSIONAL EXPERIENCE

SAG-AFTRA (formerly AFTRA - American Federation of Television and Radio

Artists) 2006-Present

Executive Director, Los Angeles

Chief executive leadership of the largest local of national entertainment

union serving more than 82,000 Los Angeles members, 2,200 San Diego members

and more than 160,000 members nationally. Key functions include: strategic

planning, union relationship management, contract negotiations, team

development, campaign planning, and brand/media development. Served as

Member of Board of Directors for Film LA, Member of Western Regional

Council of the Actor's Fund; Secretary/Treasurer of AFTRA Frank Nelson Sick

and Benefit Fund. Key Executive Highlights:

. Championed the organizational effort of thousands of contacts and

hundreds of meetings with volunteers to realize large and small scale

meetings to facilitate merger. Led LA campaign lifecycle planning and

development, including strategic online marketing and brand

development initiatives.

. Successfully facilitated the merger of two unions after two failed

attempts; secured 86% in positive votes of AFTRA and 82% SAG. Served

as lead negotiator on all staff union contracts.

. Strategically orchestrated negotiations of all television,

commercial/advertisement, and broadcast contracts for the Los Angeles

region.

. Served as team member for successful national negotiations in 2008 and

2011 AFTRA Network Code, 2008 and 2011 AFTRA Prime Time television

contract leading to four outstanding pilot seasons; resulted in AFTRA

gaining nearly 90% of all new television pilots.

. Propelled and grew successful member education organizing events

including workshops, showcases, screenings, discussions and panels in

Los Angeles and San Diego.

. Dramatically exceeded income forecasts for 5 consecutive years,

signing more than 7,000 new members - an outstanding 27% percent

growth in membership.

. Orchestrated the seamless expansion of staff by 20%, leading two

renovations and office upgrades.

. Partnered with other organizations to lobby for tax incentives,

securing a $100M state tax credit.

William F. Thomas

Page 2 ? 917-***-**** cell? abodn4@r.postjobfree.com

FITCH THOMAS MANAGEMENT, New York, NY

2004-2006

Vice President/Consultant

Served as expert on digital marketplace issues for venture capital and

private equity firms in the music and technology field. Consulted on event

planning, marketing plan and communications strategy development, and

strategic short- and long-term planning. Key Executive Highlights:

. Verified and conducted in-depth analysis of music catalogs, triggering

numerous purchases. Identified and established value, consulted on

negotiations for music publishers regarding rights.

. Publicized and produced an all-star sold-out cancer fundraising

concert - The Bruce Henderson Charity Ball -; event described as "the

finest concert of this type we have ever seen" by the New York Press,

. Provided strategic direction for Secure Media Delivery's Max3, legal

file sharing network.

. Engaged and advised $200M venture capital fund, on positioning and

strategy for penetrating the music publishing and intellectual

property market.

. Formulated and benchmarked marketing plan and communications strategy

for launch of the world's first online musical instruction website -

Workshop Live.

ASCAP, New York, NY

1990-2004

Assistant Vice President/Chief of Staff (2002-2004)

Spearheaded this world's largest performing rights organization, serving

420,000 songwriter, composer, and music publisher members. Represented

governmental/trade organizations, music publishing companies, and artists.

Collaborated with communications staff on PR and government affairs. Key

Executive Highlights:

. Facilitated the realization of revenues of $700M+, a record first for

the company. Generated $200K/year through political fundraisers for

Congressional candidates with prominent songwriters and performers.

. Aligned with CEOs strategy to collaborate in an unprecedented level of

cooperation, attaining numerous successful passage of copyright bills.

. Recipient of the Music and Entertainment Industry Educators

Association "Annual Educational Leadership Award."

Director of Public Affairs (1990-2002)

Oversaw ASCAP public and government affairs. Held accountability of a $3.5M

budget. Served as primary media spokesperson on legislative issues.

Directed a 20-person team in a five-year campaign to pass landmark

intellectual property (IP) legislation by Congress, adding billions in

client earnings. Produced dozens of major lobbying events in Washington,

DC. Key Executive Highlights:

. Mentored and led Public Affairs staff, serving as conference speaker,

and invited lecturer at universities.

. Orchestrated ad campaign selected as one of "Best Campaigns of the

Year" by Billboard.

. Triggered a 100% success rate in targeted copyright legislation by

leading hundreds of meetings with constituents and members of

Congress.

. Conceptualized, planned, and developed website content. Authored

communications, including public speeches, fundraising solicitations,

advertising copy, published articles.

ADDITIONAL EXPERIENCE

BELMONT UNIVERSITY, New York, NY

2004-2006

Adjunct Professor, Music Business Program

** ** **

Early experience as Publicist and Artist Manager for BILL THOMAS

MANAGEMENT. Marketing Manager for PANASONIC. Product Manager at RCA and

BASF AUDIO VIDEO, radio DJ, live sound engineer.

EDUCATION & CREDENTIALS

BA, Communications ~ UNIVERSITY OF MASSACHUSETTS, AMHERST, Amherst, MA

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