Digital Media Director/ Community Manager

Sarah O'Donnell

S O C I A L C O M M U N I T Y D I R E C TO R / D I G I TA L M E D I A P RO D U C E R

* * * * * S T AV E N . L O F T 211 2 0 5 - 5 6 7 - 7 74 1

BIRMINGHAM, AL 35203 *****@*-*****.***

FIND ME ONLINE

Personally Professionally

on Linkedin on Twitter

on Facebook on Facebook

on Twitter on B-metro.com

on Yelp on Yelp

Skills & Qualifications

• Passionate about connecting with people and building long term relationships

• Comfortable and excited by the opportunity to build and maintain community (even if from the ground up) and has a positive

track record as evidenced by B-metro’s impressive growth since its inception in 2009. B-metro Facebook has grown to close to

10,000 fans, weekly email newsletter now reaches 6,000 subscribers with an average open rate of 33.2 percent.

• Highly energetic and positive personality who thrives off socialization of many kinds

• Self-motived and able to work independently of supervision, has a deep understanding that work is no longer 9-5 but a contin-

ual effort that ebbs and flows throughout the day

• Ability to multitask, undertaking many different roles at once, determine priorities under varying workloads even when in the

“public eye”

• Has amassed connections and built relationships with many local media personnel, popular restaurants and bars, and people

active in the Birmingham community

• Energized by using the tools available in today’s digital world to connect with people & ideas and enjoys

staying up to date with changing technologies and trends.

• Extremely Strong personal communication and writing skills

• Has ability to use and is familiar with Adobe Photoshop, Lightroom, Microsoft Office Suite, Pages,

Wordpress, Facebook and Apple developers tools, Newsletter creation tools (Constant Contact, Mailchimp),

as well as various site analytics tools.

• Proficient with social media outlets for business use such as Facebook Pages, Twitter, Pinterest, Google +, Wordpress, Blogger,

Youtube, Flickr, and Google Docs.

Experience

Social Community Manager, B-metro Magazine; 2010-present

Acted as the public voice for B-metro both online and at frequent events. Was the liaison between the average B-metro reader

and the rest of the magazine staff. Deepened community through carefully using Facebook, Twitter, Pinterest, Linkedin, Yelp,

and our website to connect with readers while promoting our content and events. Aided in and produced web exclusive content

including videos, and blog posts. Live tweeted and Facebook updated from local events as a part of my efforts to maintain a

consistent “real world” presence in Birmingham and facilitate our brand’s growth within the community.

Digital Media Producer, B-metro Magazine; 2009-present

Designed and implemented campaigns to meet advertisers digital marketing needs across multiple platforms. Managed media

presence on multiple social media sites including Facebook, Twitter, Foursquare, Linkedin, and Pinterest. Created, designed

and executed weekly newsletter campaigns and began leveraging it’s readership for revenue. In charge of keeping site opti-

mized and indexed for search engines. Uploaded the magazine’s monthly content, digitally redesigned what was necessary as

well maintaining our blogging community. Managed SEO and social integration factors and digital promotion of all B-metro

and B-metro sponsored events.

Event Coordinator, B-metro Magazine; 2009-present

Brainstormed, created, and executed various events to increase the magazine’s community involvement with readers. Devel-

oped and maintained relationships with other media outlets to aid in promotion, as well as with various sponsors to provide

support to the events. Worked closely with advertisers and other companies creating relationships that enhanced and grew our

audience, and with non-profits providing altruistic benefits to the community..

New Media Director, B-metro Magazine; 2009-2010

Began work on building the online voice of the publication. Created facebook, twitter, e-newsletter templets.

Determined best direction for digital growth and worked to begin creating that personality and presence online. Worked along-

side developers to create and execute b-metro.com and was responsible for uploading and transferring print content to the web.

Education

University of Alabama in Birmingham, Birmingham, AL History/International Studies, 2008

Referrals available upon request

PA G E 2

Contact this candidate