Marketing Manager

Brenn Emilie Huckstep

LinkedIn • *** South Patrick Street #1 Alexandria VA 22314 • 202-***-**** • *************@*****.***

SUMMARY

1. Dynamic professional with B2B marketing, media engagement, global project management and internal marketing skills

2. Graduate student with public relations experience working with Fortune 100 companies, associations and

nonprofits

3. High comfort level in interfacing with C-suite executives, media, elected officials and clients

PROFESSIONAL EXPERIENCE

MAIN JUSTICE Washington, D.C., USA

Events and Marketing Manager June 2011 to December 2011

1. Developed B2B marketing objectives and plans which included online advertising, press engagement and social media

2. Marketed, finalized and oversaw details of third-party sponsored live and web-based events

3. Delivered sponsor satisfaction with branding, attendance and media coverage of events

4. Communicated with potential event participants such as members of the U.S. Congress, leading lawyers, senior staff at the U.S. Department of Justice and journalists

5. Coordinated all event related collateral materials

6. Oversaw event staff and budget considerations

7. Developed comprehensive post-event summaries

8. Managed advertising inventories

9. Oversaw the production of weekly subscriber and stakeholder newsletters

10. Designed materials including Web ads, signage, invitations and informational packets

11. Served as chief graphic designer for the Web site and other digital efforts

12. Established social media guidelines and educated junior staff on proper use of Facebook, Twitter and LinkedIn

DIRECT IMPACT / BURSON-MARSTELLER Washington, D.C., USA

Marketing Manager / Senior Associate July 2005 to June 2011

1. Assisted senior leadership in developing objectives and plans for B2B marketing and new business strategy

2. Created customized plans, tools and materials for company’s expansion to Canada and the UK

3. Developed and pitched company press releases to relevant local and national media

4. Led development of Web site as well as ongoing content updates and SEO/SMO

5. Created social media plan which is still being implemented through Facebook, LinkedIn and Twitter

6. Engaged with primary and secondary stakeholders through newsletters, direct mail and other communications

1. Identified marketing and advertising opportunities in the media and at trade-specific conferences

1. Wrote and submitted successful client work summaries to applicable industry award opportunities

2. Coordinated all internal and external events

3. Served as head proofreader and editor for all external communications

4. Provided public relations consultation to Ford Motor Company’s Export & Growth (E&G) regions including the Middle East, Caribbean and Central America, Asia Pacific and Sub-Saharan Africa regions

5. Managed Ford’s corporate social responsibility program, Environmental Grants, in E&G markets

1. Created internal toolkits and trainings for clients such as Coca-Cola, Ford, Growth Energy and Morgan Stanley

2. Spearheaded special projects and the development of new grassroots offerings such as the digital platform

OFFICE OF CONGRESSWOMAN LINDA SANCHEZ Washington, D.C., USA

Staff Assistant September 2004 to June 2005

1. Provided constituent services including drafting correspondence on behalf of the Congresswoman

2. Oversaw general office issues

3. Hired and managed three interns

4. Planned staff meetings and events

KERRY FOR PRESIDENT ‘04 Washington, D.C., USA

Community Educator June 2004 to September 2004

1. Discussed candidate’s platform with residents

2. Provided information on voting locations and logistics

RELEVANT VOLUNTEER EXPERIENCE

KATHY HARTY GRAY DANCE THEATRE (KHGDT) Alexandria, Virginia, USA

Advisory Board Member, Communications and Marketing August 2010 to Present

1. Consult on press releases and calendar notifications for local media outlets

2. Draft communications on behalf of the creative director

3. Design and develop copy for newsletters, brochures, media communications, posters and other collateral

4. Coordinate and support the distribution of digital and hardcopy quarterly newsletter

5. Work with Web site and social media teams to determine online strategies, including KHGDT’s June 2011 Twitter page launch

JAMES MORGAN PHOTOGRAPHY London, UK

Production and Marketing Assistant April 2012 to December 2012

1. Independently plan, organize and implement marketing plan to educate pertinent audiences and key stakeholders

2. Focus on engaging with media outlets and NGOs as potential clients

3. Create copy for blog posts, social media and proposals on behalf of James Morgan

4. Streamlined industry award and grant submissions

5. Developed plan for introducing direct marketing plan including growing database of supporters

6. Assist in administrative tasks including invoicing, special edition print management and copyright oversight

EDUCATION

BOURNEMOUTH UNIVERSITY Bournemouth, Dorset, UK

Masters of Science in Management with Marketing expected April 2013

RANDOLPH-MACON WOMAN’S COLLEGE Lynchburg, Virginia, USA

Bachelors of Arts in Communication and Political Science May 2004

1. Dean’s List honoree, Helen McGehee Visiting Artists Program participant and Maier Museum docent

ALBEMARLE HIGH SCHOOL Charlottesville, Virginia, USA

Advanced Studies Diploma June 2000

SKILLS

1. Certified in Microsoft Office package

2. Experienced with Adobe Creative Suite

3. Familiarity with WordPress and other Web site management programs

4. Understanding of dynamic presentation platforms including Prezi

5. Effective user and consumer of social media platforms including Facebook, Twitter, Pinterest and Vimeo

6. Experienced in SharePoint, Basecamp and other project management tools

7. Regular user of e-newsletter programs including Constant Contact and Mail Chimp

8. Apt researcher with experience using Cision, Lexis Nexis, ProQuest, EBSCO, Legislative Information System and Congressional Research Service

9. Intermediate Spanish

INTERESTS

1. Dance company member with the Kathy Harty Gray Dance Theatre (January 2009 - December 2011)

2. Member of the Cultural Alliance of Greater Washington’s Business Volunteers for the Arts program

3. Everybody Wins! mentor at Thomson Elementary School in Washington, D.C. (September 2010 – June 2011)

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