Sales Management

Laquita J. Kelley

*** ******** **. ********, ** *0066 ? 706-***-**** ?

********@*****.***

Extremely organized with a seven year background in the successful planning

and seamless execution of exceptional meetings and events. Expert in

managing facilities, schedules, travel, and accommodations. Successful

track record of creating venues and planning agendas. Proven ability to

balance priorities, meet tight deadlines, and produce superior quality.

Known for thriving in dynamic, high-pressure environments. Key skills

include:

Personnel Management Talent Recruitment

Project Management

Customer Satisfaction Travel Arrangements

Relationship Management

Team Building & Training Organization & Follow-Through

Budget Management

PROFESSIONAL EXPERIENCE

August 2009-current DMS Clerk II Blue Cross Blue Shield, Atlanta, GA

. Process insurance claims for medical,dental and vision claims

. Handles enrollment and billing applications

. Assist sales representatives with all new and revised member

applications

. Responsible to process express script services and charges for

clients

May 2008- July 2008 Sales Intern, LaQuinta Inn. Valdosta, GA

Successfully booked and negotiated meeting rooms, room spaces rates for

variety of both social and corporate events. Source highly qualified

caterers, florists, and limousine services. Oversee contracted team of

event contributors including various musicians, a Photographer, and a DJ.

Develop plans for floral arrangements, select invitations, and conduct food

tastings.

. Responsible for direct sales activities including qualifying

and closing sales for guest and meeting rooms

. Managed inventory, processed orders/shipping, and supervised

website storefront.

. Created and facilitated new hire training programs

June 2007-September 2007 Event Planner Internship, Jekyll Island

Convention Center, Jekyll Island, GA

PROMOTIONAL ACTIVITIES

. Created high profile company distribution list for participation

in Corporate events; responsible for initiating cold calls to

prospects and providing consistent follow up to exceed company

objectives.

. Responsible for entertainment setup and contractual

agreements for Shrimp and Grits Festival

. Successfully set an energetic tone for qualified

attendees and participating vendors

EVENT PLANNING

. Responsible for promoting Shrimp and Grits Festival, Georgia Sea

Turtle Gala, Beach Music Fest, Independence Day Celebration

. Accountable to be meticulously to the details such as location,

media presentation equipment, decorations, invitation database,

and room logistics

. Handled volunteers, vendor supplies and equipment, and event

logistics

VENDOR MANAGEMENT

. Made spending decisions, and provided financial proposals

regarding festival and gala show items to Jekyll Island

Authority to meet and manage numerous project budgets.

. Capable of planning and pulling off great events on low budgets.

August 2005- May 2008 Event Planner. Valdosta State University. Valdosta,

GA

PROMOTIONAL ACTIVITIES

. In charge of creating campus-wide publicity of all events through

various marketing channels

. Designed and distributed all flyers throughout the university

. Developed highly effective radio and print ad campaigns that

aggressively promoted the even

EVENT PLANNING

. Responsible for planning and coordinating events at Valdosta State

University for 10,000 faculty and students

. Supervised the setup, event flow and breakdown of each event

. Oversee logistics, advertising, promotion, and site planning

. Resolve any issues or problems that may arise before, during, and

after events to ensure a seamless participant experience

. Seamlessly orchestrated events, with budgets of up to $20,000, for

up to 1500 attendees

. Successfully developed on-the-spot contingency plans during adverse

weather conditions

VENDOR MANAGEMENT

. Established relationships contracts with different vendors for

various events

. Accountable for contract negotiations with various comedy

agencies

EDUCATION

Bachelor of Business Marketing

Valdosta State University

Valdosta, GA May 2008

Masters of Business Administration

Troy University

Phenix City, Al December 2010

Certification in Event Planning

Correlations, LLC

Atlanta, GA August 2011

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