Sales Executive
Resume:
CORY T. WILLIAMSON
**** ********** ****, *********, ***** 70335 906-***-**** abo9qm@r.postjobfree.com
SENIOR EXECUTIVE ADVERTISING AGENCY
PRESIDENT MANAGING DIRECTOR
Spearheading Optima s Transformation into Digitally Integrated, Multichannel Industry Pioneer
100% Growth in Revenue, Profit, Headcount, & EBITDA
MULTI-BUSINESS UNIT LEADERSHIP - BOARD INFLUENCE & DIRECTION - AGENCY OF RECORD RELATIONSHIPS
Peak Revenue & Executive Leadership Successes Include:
Volume Increases: 24 new-
Evolution for Optima from traditional print agency to multichannel, full-service healthcare
business wins ($22M) as EVP.
ad firm representing Fortune 500 and smaller firms in medical devices, biotech,
Rapid Career Trajectory: Six pharmaceuticals, and diagnostic services eliciting shift in reputation to well-respected
promotions in 10 years, based on creative player known for provocative brand personalities.
growth counter to industry trends.
Numerous accolades as director and team member behind wins including PM360
Trailblazer, Best Professional Campaign & Pharma Choice Gold Award, HCMA In-Awe
Best Self-Promotion Winner, MM&M Best Professional Sales Aid Finalist, & other awards.
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18 consecutive quarters of profit including $2.5M new business and 40% revenue
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gains during first year as President creating thriving agency despite economic downturn.
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Industry thought leadership demonstrated with regular trade publication features (Med
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Ad News, PharmaVOICE, PM360, Pharmaceutical Executive, Medical Marketing & Media).
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Potent leadership style influencing rise in win rate to 67%+, changing focus to Agency of
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Revenue in Millions Record (AOR) projects, high-touch client relationships, and in-depth, customized pitches.
ACCOLADES
Cory is unquestionably one of the best leaders and visionaries I have worked with His approach to client and agency
relationship building results in generating trust, challenging assumptions, and being stretched to exceed expectations.
Optima Healthcare Client
LEADERSHIP HISTORY
Optima Healthcare, Dallas, Texas 2000 Present
Quickly rose to leadership prominence, expanding agency success with focus on high-potential opportunities that drove steady
profit gains; solidified company reputation for elite quality and aggressive, cutting-edge branding services.
PRESIDENT (2008 Present)
CHIEF MARKETING OFFICER (2007 Present)
OPTIMA EXCHANGE BOARD OF DIRECTORS (2007 Present)
EXECUTIVE VICE PRESIDENT (2007 2009)
Oversight of 4 Subsidiaries 57-Member Staff Rapid Creative & Executive Career Progression
Took concurrent executive charter for marketing direction, growth, operations, strategic planning, and PR, administering IT,
operations, business development, accounting, self-promotion, HR, and internal processes. Recruit, manage, and mentor 8 total
EVPs, VPs, and Chief Creative Officer.
CORY T. WILLIAMSON PAGE 2
PRESIDENT CHIEF MARKETING OFFICER BOARD MEMBER EXECUTIVE VICE PRESIDENT (Continued )
Industry Prominence
Spearheaded transition from print agency to leverage high-growth digital movement
Digital Transition: Transformed image with updated equipment/skills, new strategic focus, and appointment as first CMO.
Recruited IT expert from within the industry to expedite cutover to digital methods.
Industry Promotion: Launched blog and gained substantial media exposure, with regular features in trade publications and
insights sought throughout the healthcare ad industry.
Rocketed agency to new levels of recognition with all-new website.
Award Wins: Honored with array of commendations: MM&M The RX Club Silver Award, Best Integrated Campaign 2010, Clio
Healthcare Best Disease Awareness Nominee 2009, Med Ad News Best Self-Promotion 2006, and others.
Served as key team member for creation of NewCom Pharmaceuticals Aza Site Metal Man, AMA Pharmaceuticals
Check Iron Early and Often physician education, and Optima Healthcare self-promotion campaigns.
Nationwide Recognition: Garnered potential placement among Inc. 500 Fastest Growing Companies and Texas A&M
Graduate School of Business Dallas 100.
Marketing & Brand Direction
Championed first parent company endorsing brand strategy for simplified connection among all agencies
Corporate Branding: Drove alignment for each company to specific marketing goals after halting misuse of corporate brand.
Quality Standardization: As CMO, ensured consistency in look and feel, linkage to parent organization, letterhead design,
and other elements by working with agency leadership teams to set guiding standards for external marketing content.
Strategic Leadership & Improvement
As Board member, evaluated all company P&Ls and conferred with senior leadership on operations needs
Company Direction: Administered strategic and tactical operations for joint functions; formed full executive leadership team
upon promotion to President.
Efficiency Increases: Raised productivity with migration to WebVantage/Outlook, elevating practices to client expectations.
Special Initiatives: Instituted 20+ high-ROI process improvements that drove substantial change and influenced rise to peak
revenue and profits, with well-run workplace and innovative staffing, PR, and department organization initiatives.
Promoted SVP to Chief Creative Officer as part of strategic plan, plus brought scientist into business development.
Created Professional Services group that formalized and replaced disparate support service structure.
Corporate Standardization: Worked with sister companies to help align corporate brand with individual company messages;
held primary charter to formulate vision and uphold/execute corporate mission.
Staff Engagement
Fostered colorful, highly productive culture credited with 12-year average staff tenure (vs. 5-year industry trend)
Recruiting & Retention: Influenced ease in recruiting new hires with creative license and family-friendly atmosphere (rare
among agencies of similar size). Attracted seasoned, top talent from competing firms.
Improved performance feedback and rating accuracy with adoption of Sonar 6 for 360 degree reviews.
Cultural Revitalization: Championed move that inspired new agency feel; incorporated edgy, bold colors within building
that helped win over prospective clients.
Doubled agency staff volume with shift to complex, high-dollar projects.
Employee Development: Created Optima University and internship programs designed to boost staff knowledge levels.
CORY T. WILLIAMSON PAGE 3
SENIOR VICE PRESIDENT, DIRECTOR OF CLIENT SERVICES (2003 2007)
Advertising Awards Agency Self-Promotion Campaign Positioning & Team Leadership
Spearheaded high-level business development and brand management, with close oversight to business development team in
strategic marketing plan and promotional plan development. Supervised account, creative, and production teams in global brand
campaigns and digital strategies.
Brand Management: As newly appointed Brand Communications Leader, secured industry recognition for significant
alterations to Optima brand and style, including awards for agency self-promotion.
Agency of Record Wins: Led teams to develop brand identity, packaging, and campaigns for products and organizations
including Cosopt, Cozaar, Keflex, Moxatag, Lexapro, and Multiple Myeloma Research Foundation.
VICE PRESIDENT, ACCOUNT GROUP SUPERVISOR (2002 2003) ACCOUNT GROUP SUPERVISOR (2001 2002)
ACCOUNT SUPERVISOR (2001) SENIOR ACCOUNT EXECUTIVE (2000 2001)
Executive Committee Membership Merck & AstraZeneca Relationships Planning for 40% of Agency Clients
Personally attracted by branding aggressively motto to firm; forged lasting relationships with industry players with promotion
to agency leadership roles. Handled pharmaceutical sales promotional development (estimating, competitive analysis, market
research, content development, creative direction, tracking, timelines, and production).
Agency of Record Transformation: Expedited transition to AOR contracts for Pepcid, Stadol, and Endocet.
Client Brand Management: Administered client relationships, identifying new revenue opportunities while managing brands
Talwin, Demerol, Endocet, Darvon, PreRx, Cozaar, Maxalt, Mucinex, and Gradal.
CR Agency, New York, NY 1997 2000
Established reputation for results in brand strategy and development; managed DuPont, Merck, Coca-Cola, and other accounts.
BRAND STRATEGIST
$1M in 5 Major Accounts Focus Groups & Brand Development Market Research & Strategy
Managed projects for key accounts; led strategic initiatives for major pharmaceutical brands including Catapres, Zyprexa, and
Lexapro. Delivered management reporting, client presentations, and materials development.
Other Sales & Leadership Experience:
SALES REP, Merck Pharmaceuticals, New York, NY, 1994 1997
EDUCATION
MASTER OF BUSINESS ADMINISTRATION (MBA) IN INTERNATIONAL MARKETING
Texas A&M University Graduate School of Business
Delta Mu Delta International Honor Society in Business
BACHELOR OF SCIENCE IN BUSINESS & FINANCE
University of Illinois
BOARD & CIVIC AFFILIATIONS
FUTURE HORIZONS SCHOOL
MARKETING INNOVATIONS BOARD, UNIVERSITY OF ILLINOIS ALUMNI
FOUNDER, OPTIMA UNITED WAY TEAM (Best New Team, 2010 - Raised $32K; Nearly 100% Participation)
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