David S. Martin
Assistant Professor **** Marjorie Court (Home)
Department of Hotel and Restaurant Management Auburn, AL
Auburn University Phone: 334-***-****
Phone: 334-***-**** Email: *******@******.***
Education
Ph.D. 2007 Hotel and Restaurant Management Auburn University
M.S. 2005 Hotel and Restaurant Management Auburn University
B.S. 2001 Hotel and Restaurant Management Auburn University
Teaching Experience
August 2010-Present Assistant Professor, Department of Hotel and Restaurant
Management, Auburn University
Courses Taught:
HRMT 3200 Hospitality Financial Management
HRMT 4200 Hospitality Facilities Management
HRMT 4600 Beverage Appreciation
HRMT 5530 Science of Quality
NUFS 5380 European Study Abroad
HRMT 7000 Hospitality Enterprise (Graduate Class)
August 2007-May-2010 Assistant Professor, Department of Hospitality and Tourism
Management, San Francisco State University
Courses Taught:
HTM 561 Hotel Operations Management
HTM 531 Services Marketing and Management
HTM 421 Food Wine and Culture
HTM 515 Hospitality Internship Program
Publications
Martin, D.S., Ramamonjiarivelo, Z., Martin, W.S. Predicting Medical Tourism of Americans: An
Application of the Theory of Planned Behavior. Tourism Review. Vol. 66. No pp. 45-57.
Martin & O Neill. (2010). Scale Development and Testing: A New Measure of Cognitive
Satisfaction in Sports Tourism. Event Management. Vol.14. No 1 pp. 1-15.
Martin, D.S., Howell, R. & Martin, O Neill. (2010) The Impact of Positive Affect, Negative
Affect, and Customer Satisfaction on the Future Behavioral Intentions of Sports Fans.
International Journal of Sport and Society. Vol. 1 (2), 101-116.
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Wech, B.A., Martin, W.S., Martin, D.S., Dolowitz, A., & Sandefur, J. (2009). A Comparison of
Attitudes toward Business Training Between African American and Caucasian Female Small
Business Owners. Journal of Business and Entrepreneurship. Vol. 21, No 2, pp 21-37.
Martin, D.S., O Neill, M.A., Hubbard, S.S. & Palmer, A. (2008). The role of Emotion in
Explaining Consumer Satisfaction and Future Behavioral Intention, Journal of Services
Marketing. Vol. 22, No. 3 pp. 224-236.
Works in Progress
Martin, D.S., Howell, R. & Newman, C. A Validation of the EventServe Short; A Measure of
Satisfaction with game day services (Work in Progress).
Howell, R., Martin, D.S. & Walls, A. What is the price of Happiness? Increased spending habits
of Delighted Sports Fans (Work in Progress).
Walls, A., Martin, D.S. & Howell, R. Sports Fans and the Stadium Environment; Understanding
how the Environment Influences Satisfaction (Work in Progress).
Martin, D.S. & Martin, W.S. Attitudes and Behavior; A Better Understanding of the Medical
Tourism Phenomenon (Work in Progress).
Conference Proceedings
Martin, D.S. & Howell, R. (2010). Emotions and Satisfaction: Understanding Sports fans and
their Future Behavioral Intentions. Conference of Sport and Society, Vancouver, Canada (Peer
Reviewed).
Martin, D.S., Hu, B., Ergul, M. & O Neill, M.A (2008). Evaluating Fan Satisfaction, A New
Measure of the Game Day Experience. EuroChrie, Dubai (Peer Reviewed).
Martin, D.S., O Neill, M.A., & Hubbard, S.S. (2007). The use of emotional scales in service
settings-an examination of Russell s Circular Order of Affect. Research Proceedings: Advances
in Hospitality and Tourism Research, 12th Annual Hospitality and Tourism Graduate Student
Education and Research Conference. (Peer Reviewed).
Martin, D.S., O Neill, M.A., & Hubbard, S.S. (2006). The Use of Importance-Performance
Scales in the Arena of Event Management. Research Proceedings: Southeast Council on Hotel,
Restaurant & Institutional Education, 10 (1), 9-13. (Peer Reviewed).
Martin, D.S., O Neill, M.A., & Hubbard, S.S. (2006). Affect and Cognition-A Reexamination of
the Customer Satisfaction Construct and its Influence upon Future Behavioral Intention, A
Continuing Study. Research Proceedings: Southeast Council on Hotel, Restaurant & Institutional
Education, 9 (1), 39-42. (Peer Reviewed).
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Conference Proceedings Continued
Martin, D.S., O Neill, M.A., & Hubbard, S.S. (2006). Emotions and Their role in the Formation
of Customer Satisfaction. Research Proceedings: Advances in Hospitality and Tourism Research,
11th Annual Hospitality and Tourism Graduate Student Education and Research Conference, 11
(1), 53. (Peer Reviewed).
Martin, D.S., O Neill, M.A., & Hubbard, S.S. (2005). Affect and Cognition-A Reexamination of
the Customer Satisfaction Construct and its Influence upon Future Behavioral Intention.
Research Proceedings: Spring Southeast Council on Hotel, Restaurant, and Institutional
Education, 8 (2), 26-28. (Peer Reviewed).
Martin, D.S., & O Neill, M.A. (2005). Exploring the Effect of Emotion on Time-Elapsed
Consumer Perceptions of Service Quality-A Reexamination of the Satisfaction Construct.
Research Proceedings: Advances in Hospitality and Tourism Research, 10th Annual Hospitality
and Tourism Graduate Student Education and Research Conference, 10 (1), 31. (Peer
Reviewed).
Professional Presentations
Martin, D.S. & Howell, R. (2010). Emotions and Satisfaction: Understanding Sports fans and
their Future Behavioral Intentions. Paper presented at The Conference of Sport and Society,
Vancouver, Canada.
Martin, D.S. (2008). Evaluating Fan Satisfaction, A New Measure of the Game Day Experience.
Paper presented at the EuroChrie Conference, Dubai.
Martin, D.S. (2007, January). The Use of Emotional Scales in Service Settings-an Examination
of Russell s Circular Order of Affect. Paper presented at the 12th Annual Hospitality and
Tourism Graduate Student Education and Research Conference, Houston, TX.
Martin, D.S. (2006, September). Affect and Cognition-A Reexamination of the Customer
Satisfaction Construct and its Influence upon Future Behavioral Intention, a Continuing Study.
Paper presented at the Fall Southeast CHRIE Conference, Atlanta, GA.
Martin, D.S. (2006, February). The Use of Importance-Performance Scales in the Arena of Event
Management. Paper presented at the Spring Southeast CHRIE Conference, Atlanta, GA.
Martin, D.S. (2006, January). Emotions and Their role in the Formation of Customer
Satisfaction. Paper presented at the 11th Annual Hospitality and Tourism Graduate Student
Education and Research Conference, Seattle, WA.
Martin, D.S. (2005, September). Affect and Cognition-A Reexamination of the Customer
Satisfaction Construct and its Influence Upon Future Behavioral Intention. Paper presented at the
Fall Southeast CHRIE Meeting, Auburn, AL.
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Professional Presentations Continued
Martin, D.S. (2005, February). Exploring the Effect of Emotion on Time-Elapsed Consumer
Perceptions of Service Quality-A Reexamination of the Satisfaction Construct. Paper presented
at the Spring Southeast CHRIE Meeting, Atlanta, GA.
Martin, D.S. (2005, January). Exploring the Effect of Emotion on Time-Elapsed Consumer
Perceptions of Service Quality-A Reexamination of the Satisfaction Construct. Poster session
presented at the 10th Annual Hospitality and Tourism Graduate Student Education and Research
Conference, Myrtle Beach, SC.
Professional Experience
August 2006-August 2007 Research Assistant, Hotel and Restaurant Management Program,
Auburn University.
Conducted quantitative data gathering through observation and
employee interviews. Developed and delivered a multi-site
employee training program with a focus on customer service,
service recovery, service systems, and service delivery.
Re-wrote the standard operating procedures for the Alabama State
Parks System in order to update and implement a usable set of
operating procedures for the state parks. Research methods
included interviews, on-site observations and correspondence with
managers and employees. Emphasis was on front desk operations,
restaurant management, customer service and human resources.
August 2005-May 2006 Research Assistant, Hotel and Restaurant Management Program,
Auburn University.
Developed an employee satisfaction survey, conducted statistical
analysis and prepared final reporting for a longitudinal study. The
purpose of the study was to measure employee satisfaction with
on-site dining facilities.
January-June 2006 Teaching Assistant, Summer Abroad Travel Program, Hotel and
Restaurant Management Program, Auburn University.
Assisted with classroom and planning activities surrounding a 28
day backpacking trip across Central Europe. Duties included
advising students, grading assignments, and assisting the professor
of record with maintaining the budget and itinerary.
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Professional Experience Continued
August 2005-May 2006 Teaching Assistant, Hotel and Restaurant Management Program,
Auburn University.
Led lab and classroom instruction, maintained inventory for a
commercial grade kitchen, corresponded with industry
professionals and assisted with student certifications for safe food
handling.
August-November 2005 Supervised Teaching, Hotel and Restaurant Management Program,
Auburn University.
Lectured advanced students in hotel and restaurant management in
the areas of quality award systems, benchmarking, service
recovery and employee satisfaction.
November 2002-May 2003 Director, Front Office Operations, the Wynfrey Hotel,
Birmingham, AL.
Led the following departments: front desk, PBX, bell-stand,
transportation, concierge, and club level. Managed day to day
operations of all departments, developed training programs for
employees and managers, implemented and oversaw a new
computer system, reviewed all hiring and firing for each
department and assisted the rooms division manager with on-going
projects.
May -November 2002 Assistant Front Office Manager, The Eldorado Hotel, Santa Fe,
NM.
Assisted the front office manager with the day to day operations of
the front desk. Additional duties included interviewing potential
employees, training all new employees, acting as a liaison between
the conference service managers and the front desk and assisting
the Manager On Duty with night-time duties.
August 2001-May 2002 Conference Service Manager, The Auburn University Hotel and
Dixon Conference Center, Auburn, AL.
Conducted the booking, detailing and execution of multiple event
types including: business meetings, association events, weddings
and family reunions. Also assisted the Director of Sales and
Marketing in cold calls and developing new business.
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Professional Experience Continued
February -July 2001 Rooms Intern, The Ritz-Carlton, Naples, FL.
Fully trained in the following departments: front desk, PBX,
concierge, club level concierge and housekeeping. Also assisted
the Director of Housekeeping with the re-writing and updating of
housekeeping standard operating procedures.
Sept 1999-August 2000 Manager on Duty, The Auburn University Hotel and Dixon
Conference Center, Auburn, AL.
Oversaw the operation of the front desk from 3-11 pm. Other
duties included generating nightly reports, training new staff,
conducting security rounds and checking end of shift reports.
Thesis Directed
Benjamin Nemec, 2011: Tailgating at Collegiate Sporting Events: Investigating its Effects on
Satisfaction and Future Behavioral Intentions. (Chair)
Yang Cao, 2011: Service Quality, Comparing Licensed and Franchised Units within the same
Brand. (Committee Member).
Kyle Townsend, 2011: Identifying Critical Success Factors in Alabama Wine Tourism: A Case
Study of the Providers. (Non-Thesis Research Project-Committee Member).
Service-Auburn University
Faculty Representative 2011 Governors Conference on Tourism, Florence, AL
Secretary, 2011-Present Southeastern Federation of I-CHRIE
Member, 2011-Present Faculty Search Committee (Nutrition)
Chair, 2011-Present New Faculty Search Committee (HRMT)
Member, 2010-2011 New Faculty Search Committee (HRMT)
Chair, 2010-Present ACHPHA Accreditation Committee
Member, 2011-Present Graduate Conference Planning Committee
Chair, 2011-Present HRMT Career Fair
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Service Continued
Member, 2010-Present Scholarship Selection Committee
Advisor, 2010-Present National Society of Minorities in Hospitality
Member, 2010-Present Inter-Professional Education Group
Professional Associations
International Council for Hotel, Restaurant, Institutional Education (I-CHRIE)
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