PICHAYA SRISOMBURANANONT

** ** *** ****, ***. ***3

Gainesville, FL 32601

407-***-**** abo9mt@r.postjobfree.com

Education

May 2013 UNIVERSITY OF FLORIDA GAINESVILLE, FL

Master of Science - Real Estate (MSRE), Hough Graduate School of Business

May 2008 CHULALONGKORN UNIVERSITY BANGKOK, THAILAND

Bachelor of Business Administration (Accounting) GPA: 3.31

Recipient of University 2nd Class Honor

Finalist Candidates for Simulated Stock Exchange Competition held by Ayudhya JF Asset Management

Jan 2007 HOGESCHOOL VAN AMSTERDAM AMSTERDAM, THE NETHERLANDS

Exchange Program

Awarded scholarship from Hogeschool Van Amsterdam in an exchange program (Aug 2006-Jan 2007)

Experience

SUN ASSETS GLOBAL CO., LTD, NIMIT GROUP OF COMPANIES BANGKOK, THAILAND

2010-2011

Real estate and financial consulting company under Nimit Group, providing services to overseas clients.

Property and Leasing Manager

Managed 280 shops in 6 different zones, which are 1) Food Court, 2) Restaurant, 3) Retail Shops, 4) Fashion, 5)

Beauty Zone, and 6) Super Market.

Supervised staff of 10, responsible for all tenants services.

Spearheaded project to target new customer segment aim at increasing the mall traffic.

Implemented promotional initiative that resulted in14% increase in mall traffic.

Identified prospect and target tenants, and classified them into groups based on their characteristics and product

profiles i.e. price range, product category, brand (local V.S. international), and the alignment with mall s concepts

and theme.

Organized invitation-only presales events to target prospective tenants. Incorporated space release strategy and

psychology in presales events to increase chance of target prospect tenants to reserve for the space, meeting of

sales targets resulting in booking 40% above sales target. The strategy resulted in 40% space booking above sales

target.

NIMIT GROUP OF COMPANIES BANGKOK, THAILAND

Includes IT Services, Paper Mill and Converter, Recycling Material Supplier, Real Estate Developments and

2008-2009

Properties Management.

The City Viva Project Leader

Appointed to manage one of the highest valued land portfolio estimated at $25 millions USD.

Managed team of 6 whose focus was primarily marketing and strategic research to identify options for best use of

land.

Developed financial model, incorporating key revenue and cost drivers

Business Development Executive

Contributed to successful acquisition of a residential real estate project by conducting valuation by conducting

valuation and feasibility studies.

Multilingual: English and Thai

Additional

Computer Skills: Microsoft office suite, Adobe Photoshop

Data

Member of Thailand Ladies Golf Association

Co-Founder of Nimit Group Annual Charity Project, helping poor children in North Eastern provinces by providing

sweaters and blankets during winter season.

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