Management Cover

Display Advertising Rate

JANUARY ****

The Standard is Hong Kong's biggest circulation English daily run-of-Page (rOP) Size (H X W) Full Color Spot Color Black & White

Full Page 32 cm x 26 cm $103,000 $63,000 $53,000

It delivers a lively mix of local, business, financial, China, International and Sports news,

Vertical Half Page 32 cm x 12.9 cm $53,000 $33,000 $27,000

as well as entertainment and lifestyle features plus a lively Weekend section. With its handly Horizontal Half Page 15.5 cm x 26 cm $53,000 $33,000 $27,000

tabloid size, snappy layout and vibrant graphics, The Standard delivers news and entertainment Junior Page 22 cm x 17.3 cm $53,000 $33,000 $27,000

in an easy-to-use, colorful and compelling format. Vertical Strip 32 cm x 8.4 cm $40,000 $26,000 $21,000

Horizontal Top Banner 8 cm x 26 cm $34,000 $21,000 $17,000

Quarter Page 15.5 cm x 12.9 cm $27,000 $17,000 $14,000

1/6 Page 15.5 cm x 8.4 cm $18,000 $12,000 $9,000

DISPLAY ADVERTISING RATE (HK DOLLARS) Per Col Cm $630 $400 $345

Effective January 2012

Specified Position Size (H X W) Full Color/ Spot Color/ Black & White Supplement Size (H X W) Full Color Spot Color Black & White

Mega Front Cover 32.4 cm x 26.2 cm $360,000 Full Page 32 cm x 26 cm $113,000 $72,000 $58,000

Front Cover 26 cm x 26 cm $330,000 Vertical Half Page 32 cm x 12.9 cm $58,000 $37,000 $30,000

Front Cover Junior Page 20 cm x 15 cm $190,000 Horizontal Half Page 15.5 cm x 26 cm $58,000 $37,000 $30,000

Front Cover Bottom Half 12 cm x 26 cm $190,000 Junior Page 22 cm x 17.3 cm $58,000 $37,000 $30,000

Front Cover Bottom Banner 8 cm x 26 cm $137,000 Vertical Strip 32 cm x 8.4 cm $44,000 $29,000 $23,000

Front Cover Top Right Box 5.7 cm x 12.3 cm $42,000 Horizontal Top Banner 8 cm x 26 cm $37,000 $24,000 $19,000

Back Cover 32 cm x 26 cm $180,000 Quarter Page 15.5 cm x 12.9 cm $29,000 $19,000 $15,000

Page 3 Full Page 32 cm x 26 cm $152,000 Per Col Cm $715 $440 $375

Page 5 Full Page 32 cm x 26 cm $126,000

Column Size

Full Page Centrespread 32 cm x 54.5 cm $230,000

Half Page Centrespread 15.5 cm x 54.5 cm $126,000 Column 1 2 3 4 5 6

Front Page - Per Col Cm $2,900 Width (cm) 4.2 8.4 12.9 17.3 21.5 26

36mm(h)

80mm(w)

5.7cm X 12.3cm

32.4cm X 26.2cm 26cm X 26cm 20cm X 15cm 12cm X 26cm 32cm X 26cm 32cm X 54.5cm 32cm X 26cm 32cm X 12.9cm 15.5cm X 26cm 22cm X 17.3cm 32cm X 8.4cm 8cm X 26cm 15.5cm X 12.9cm 15.5cm X 8.4cm

mega Front Cover Front Cover Front Cover Front Cover Front Cover Back Cover Full Page Centrespread Full Page Vertical Half Page Horizontal Half Page Junior Page Vertical Strip Horizontal Top Banner Quarter Page 1/6 Page

Junior Page Bottom Half Top Right Box

Deadlines

Materials requirements

BOOKINGS

SOFTWArE

DIGITAL OUTPUT FILE

Written confirmation of orders must be received by the Display Advertising Department no later than 5:00 pm as follows:

Available Software: Adobe Illustrator version 9.0 / 10 / CS / CS2 / CS3

File Format: eps / tif / jpg format

rOP 3 working days prior to publication

Image Format: Color Image Size: 300dpi (CMYK)

Specified position One week prior to publication

FILES TrANSMISSION

Gray Scale Image Size: 300dpi (CMYK)

Supplement Two weeks prior to publication

Protocol: FTP

Other Setting: Use "Crop image to fit frames"

*All bookings are accepted subject to availability

Compression: Windows: ZIP or RAR

Compression: JPEG High Quality or above

MATErIALS

Color Management Setting: Do not change any setting

COLOr PrOOFING Color Proof

Page Setup: Page size same as Document size

Paper Type: News Print Paper 1. To reach Sing Tao Centers within open hours two working days prior to publication date.

Bleeding and Print Mark: Not necessary Process Proof or Inkjet Proof is acceptable. Inkjet Proof is required to Open hours: Monday to Saturday (10:00 am to 6:00 pm). Close on Sunday and Public Holidays

Fonts Usage: Embedded all fonts or create paths print on a color inkjet printer with color management system. 2. To reach The Standard - Display Advertising Department 2 working days prior to publication.

Address: 10/F, Sing Tao News Corporation Building, 3 Tung Wong Road, Shau Kei Wan, Hong Kong.

Font Size: Point 6 or above is recommended

Att: The Standard - Display Advertising Department

3. Digital Files: 5 pm one working day prior to publication

CANCELLATIONS

REmARkS rOP 2 working days prior to publication

Specified position 3 working days prior to publication

- Positions not listed will incur a 30% loading fee

Supplement one week prior to publication

- Special creative is welcome, creative fee is negotiable

- The Standard reserves the right to preempt the front page booking by news without prior notice and the right to make the final decision

ADVERTISING HOTLINE: (852-****-**** / (852-****-****

in the choice of front page advertisement

Fax: (852-****-**** Email: *********@***********.***.** www.thestandard.com.hk

Conditions of acceptance

1. The Standard, hereinafter called the Publisher, reserves the right to refuse, replace, 10. ROP (Run of Paper) insertions may appear on any page within the publication for

cancel or amend all or part of any advertisement copy and/or artwork which may which they are booked at the sole discretion of the Publisher. Specified Positions (for

be deemed unsuitable for publication without prior notice to the Advertiser or his which a surcharge is added) will be accepted subject to space being available on the

Agent. Nor does it accept responsibility for errors which occur in the typesetting page specified. Whereas every effort is made to ensure that competitive advertising

of advertisements. No terms stated by the Advertiser on his order shall be binding does not appear on the same page, there is no guarantee that this will not occur due

unless agreed to in writing by the Publisher, nor is an order considered a contract. to space limitations.

2. While exercising normal care, the Publisher cannot accept liability for damage or loss 11. Attention is drawn to the deadlines applicable to different publications of The

to advertisement copy or artwork or for any loss arising out of non-publication, or Standard. Failure to meet them may result in the non-appearance of an insertion

amendment aforesaid. for which the Publisher will not accept responsibility or liability, and will charge the

3. The Publisher shall endeavor to adhere to the publication date(s) in the Advertiser s Advertiser accordingly.

insertion order. Insertions missed inadvertently will be made good on date(s) agreed 12. The Publisher is not responsible for errors in key numbers.

with the Advertiser. 13. While every case is taken to ensure accuracy, the Publisher cannot be held responsible

4. Booking dates may only be varied if the Advertiser gives notice not less than two for errors in advertisements.

days (48 hours) prior to publication date. No cancellation of insertion orders will be 14. Advertisers who have entered into a contract with The Standard will enjoy a limited

accepted after order deadline. rate protection in the event of increases by published announcements in the

5. The Advertiser and its appointed Agency shall be liable to the Publisher and indemnify newspaper but the Publisher reserves the right to amend any of its advertising rates

the Publisher against all claims, demands, and costs resulting from or arising out of without prior notice.

publication of any advertisement or advertisements, including all legal fees incurred. 15. The Advertiser shall be responsible for the amount of space booked or for cancellation

6. The Standard reserves the right to preempt the front page booking by news without or non-receipt of copy after deadline.

prior notice and the right to make the final decision in the choice of front page 16. The Publisher accepts no responsibility for any expense incurred in the preparation of

advertisement. artwork for advertisements in supplements or other publications included with copies

7. All accounts rendered are due for payment on the eighth day of the month following of their newspapers in the event of their being cancelled for whatever reason or any

publication. Credit of 30 days is allowed only to recognized Advertising Agencies after loss incurred because of this cancellation.

which time all accounts become due, Casual advertising must be prepaid. 17. Color separation costs should be borne by the Advertisers/ Advertising Agencies.

8. A commission of 15% on the gross amount billed is applicable to Advertising Agencies 18. In the case of color advertisements, the Publisher will match color samples supplied

recognized by the Publisher. by the Advertiser within the technical limitations of processing equipment but accepts

9. All requests for advertising space must be accompanied by an official Insertion Order no liability for deviations in color when published, nor any costs incurred by the

and Publisher s Contract. The submission of an advertisement constitutes a warranty Advertiser or his Agent because of such deviation.

by the Advertiser to the Publisher that it has all the necessary authority/ies and / 19. All color proofs must be supplied on newsprint.

or permission for insertion and that the said advertisement does not constitute a 20. When Advertisers fail to submit advertising copy/ artwork before copy deadline, the

breach of any laws of Hong Kong, restrictions or prohibitions. Any claims must be Publisher reserves the right to use any on-hand artwork/copy of the same Advertiser.

made in writing within 48 hours after publication or date of agreed publication to the The Publisher will not accept any responsibility or liability, and will charge the

Advertising Director of the newspaper concerned at its published address. Unless such Advertiser accordingly.

claims are made in the time stipulated, they shall be deemed to have been waived.

Advertising Hotlines: (852-****-**** / (852-****-****

Fax: (852-****-****

Email: *********@***********.***.**

Website: www.thestandard.com.hk

Address: 10/F, Sing Tao News Corporation Building,

3 Tung Wong Road, Shau Kei Wan, Hong Kong

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