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DAVID M. FORLENZA

T 773-***-****

M 773-***-****

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SUMMARY

Detail oriented, customer-focused Creative Director/Designer with both agency- and client-side communications experience. Proven ability directing and collaborating with creative teams, multimedia groups and corporate communications departments on all aspects of layout and design. Managing projects from concept to completion, paying close attention to every detail, while meeting budgets and deadlines. Creating marketing strategies and design concepts of campaigns targeting desired audiences and effectively promoting client products and services.

PROFESSIONAL EXPERIENCE

Creative Director/Business Owner Big Dogs Design, Chicago, IL June 1999 PresentDevelop and maintain an independent advertising/design business for the past nine years. Design and development of print trade advertising, marketing and collateral materials, direct mail and web site design.Working directly with clients and marketing teams to develop materials that achieve specific sales and advertising goals.

Clients include: GE Commercial Finance, Discovery World at Pier Wisconsin, Snap-on Tools Company, International/Navistar, PortionPac, Sanco, KL Industries.

Vice President Creative Director JPM, Inc, Chicago, IL August 1998 June 1999Management and guidance of creative department staff, budgets and project deadlines. Developed national advertising campaigns, print trade, direct mail, point of sale, promotional and marketing programs from concept through final production.Developed interactive CD-ROM for new business acquisition.

Clients include: Miller Brewing Company, BASF, Canandaigua Wine Company, and American Veterinary Medical Association.

Creative Director Lain & Associates, Inc., Chicago, IL January 1993 June 1998Maintained and managed client relationships.Managed and guided creative department. Established new client contacts and generated new business. Created and produced national advertising campaigns and direct mail collateral from concept through production.Developed corporate identity, marketing strategies, package design, website advertising, and creative material for new product development. Doubled accounts in less than two years, increasing annual billing by more than $1.2 million.

Clients include: Arpac, Bretford Manufacturing, International Navistar, Snap-on Diagnostics, Snap-on Tools Company.

Art Director DDB Needham Worldwide, Chicago, IL December 1990 December 1992Integral free-lance member of creative services division, working on new business and national accounts.Assisted creative groups working on existing accounts, new business, television, print and outdoor signage.

Clients include: Ameritech Cellular, Audi, Bud Light, Clorox, Dial, Michelob, McDonalds, Wilson Sporting Goods, Yoplait.

TECHNICAL EXPERTISE

Proficient in Mac OS, Adobe Creative Suite, Quark and Microsoft Office. Extensive experience and knowledge of photography and print production, including web, sheet-fed, and direct digital printing.

EDUCATION

American Academy of Art, Chicago, IL

Advertising/Design Degree: Specialized Associates, Advertising/Graphic Design

University of Michigan, Ann Arbor, MI

Advertising Design and Communication/ Film and Video

Syracuse University, Syracuse, NY

Fine Art, Film and Video

Email: abo8wq@r.postjobfree.com Phone: 773-***-****

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