Marketing Project

Dante Dominick

Creative Direction Copy UX

DanteDominick

Austin, TX

My job is to deliver a message to elicit an emotion while delivering the message an emotion strong enough to propel the receiver to physical action. That is my objective. The tools that deliver are research, concepting, copywriting, design, UX, and creative direction. I want to use these powers for good.

abo8n0@r.postjobfree.com

512-***-**** mobile

ExperienceAssociate Creative DirectorAustin, TX

Oct 2011 - Present

Inspire the creative direction (philosophy, goals, and execution) of internal, full-service creative agency serving BancVue, our award-winning national products, and our client-base of 600+ community financial institutions nationwide.

-- Strategize department organization, staffing, workflow, and process with aim to deliver best-in-class creative with speed and efficiency while maintaining great work environment.

-- Manage team of designers and copywriters, and collaborate with teams of developers and project managers.

-- Lead conceptual phase of new projects, including videos, microsites, print campaigns, and more.

-- Review working stages of website and print comps (design and copy), providing feedback and critique before giving final approval.

-- Evangelize, establish best practices, and hold everyone accountable for usability with all interactive creative.

-- Work closely with Art Directors to help coach and grow designers into stronger, well-rounded creative professionals.

-- Coach and mentor copywriters to grow into stronger, well-rounded creative professionals.

-- Provide copywriting and copyediting duties as needed. Lead CopywriterAustin, TX

Jul 2009 - Oct 2011

-- Responsible for content strategy, usability (UX), and site content in fast-

paced environment launching websites for financial institutions nationwide.

-- Create SEO-rich interactive copy to reach specific regional web audiences.

-- Develop sitemaps and information architecture for large websites.

-- Manage workflow, lead ongoing training and skill development, hire new

employees, and more team-lead responsibilities.

-- Collaborate with cross-discipline teams to develop new products, business

strategies, and production methods to increase efficiency.

-- Chair of Best Practices Committee, leading cross-team body in evaluating and establishing company-wide production, web design, SEO, and workflow manuals.Editor-in-ChiefAustin, TX

Mar 2008 - May 2009Austin.com

-- Editor for content-driven website with 30,000 unique visitors monthly, more than

doubling traffic and tripling page views during tenure.

-- Oversaw eight main sections with 25 sub-sections requiring fresh content daily.

-- Coordinated staff of freelancers, assigning and editing all material.

-- Published all content to web; edited photos, formatted article layouts.

-- Tracked traffic, SEO performance, and user patterns to develop site strategies.Senior Copywriter / ProducerAustin, TX

Jul 2004 - Apr 2008Lee Tilford Agency

-- Created effective marketing campaigns and copywriting in every medium including radio, TV, print, interactive, in-store, on-hold, direct mail, newsletters, etc.

-- Assisted with media production, art direction, and studio recordings. Selected TV and radio talent; directed talent and studio engineers.

-- Assisted account executives by communicating directly with clients.

-- Leadership duties included project management, as well as hiring new creative team employees.Freelance Copywriter / Consultant / Features WriterAustin, TX & Durango, CO

Aug 2000 - PresentSelf

-- Feature writer for consumer and trade magazines, newsweeklies, and websites.

-- Freelance copywriter and marketing consultant for advertising agencies and individual businesses. Write brochures, print ads, radio, TV, websites, press releases, etc.

-- Abbreviated list of clients includes Whole Foods Market, Sprint (regional),

Gitanjali USA, Scott & White Healthcare, CHRISTUS Santa Rosa Healthcare, Simon Malls, City of New Braunfels

-- Features and editorial writer. Abbreviated publication list includes Texas Highways, Chicago Reader, Gambit Weekly, KUT-FM, The OnionEditorAustin, TX

May 2006 - Dec 2007Austin Music Magazine

-- Sole editor for glossy, bi-monthly magazine with distribution of 20,000.

-- Coordinated staff of freelance writers and photographers.

-- Conceived, scheduled, and assigned all articles; wrote department pieces.

-- Edited and fact-checked entire magazine. Proofed design layouts.Copywriter / ConsultantAustin, TX

- PresentPro Bono

-- At discretion, waive fees while performing copywriter and marketing consultant duties for non-profits, fundraisers, and start-up sole proprietorships.

-- Wrote monthly newsletter (10/09 - 10/10) for Texas Green Network, a chamber of commerce of Texas businesses committed to sustainable practices.

-- Hill Country Ride for AIDS (12/07 - 4/08): Helped develop and implement grassroots and guerilla marketing campaigns to increase awareness, raise more money, and attract new riders for the HCRA.

EducationB.A., English Communications, History minorDurango, CO

Aug 1998 - Dec 2000Fort Lewis College

-- National English Honors Society.

-- Graduated with a 4.0 at FLC while working full time to pay own tuition and living expenses.Pittsburgh, PA

University of Pittsburgh

Engineering major. Excelled in coursework, but decided engineering wasn t my bag.

View Dante's Portfolio for work samples. abo8n0@r.postjobfree.com 512-***-**** mobile

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