Tom Johnson

Email: abo8ez@r.postjobfree.com

Address: ***** ******** **

City: Overland Park

State: KS

Zip: 66213

Country: USA

Phone: 913-***-****

Skill Level: Senior

Salary Range: $175,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Tom D. Johnson... LEADING COMPANIES TO NEW LEVELS OF PROFITABILITY

Dynamic Vice President of Marketing/Sales with an exemplary record of leadership within consumer product goods companies. Recognized for growing revenue in the top premier retailers nationally.

Acknowledged for building market share from 5% to a 68% in retail share during 10 years as

documented by AC Nielsen. Successful in identifying opportunities and introducing new strategies

and products that support changing consumer needs. Accomplished in developing high

performance mentors into top management roles, as well as building and directing talented sales

teams. Skilled in establishing collaborative relationships within C-level circles.

Specialized Skills that Produce Business Growth

Aaa Leading Sales Performance Through Top 100 US Retailers

Aaa Forecasting/Managing Pipelines (Domestically and with Direct Import)

Aaa Managing Multimillion Dollar Operational Budgets and P&L

Aaa Building Customized Business Plans/Strategies

Aaa Understanding Client Business Challenges/Industry Trends

Aaa Leading Sales Teams to Surpass Quotas

Aaa Infrastructure Value Propositions

Aaa Solution Selling, Upselling and Cross Selling

Strategies that Build Sales Revenue and Market Share

BECK INTERNATIONAL CORPORATION, Cincinnati, OH- A Greeting card/ social stationery firm focusing on stationery, gift wrap, seasonal dA(c)cor, candles and children educational furniture products.

Privately held firm with a presence in US, Canada, UK markets, generating annual sales in excess of $35M.

VICE PRESIDENT OF GLOBAL MARKETING 2011 aaa present

Manage P&L and all corporate marketing efforts to establish this brand on a national basis with major resellers.

Developed full product line of over 232 skuaaas in the first 9 month of 2011 from design concept phase into production.

Taught/coached/mentored entire firm, including the owner, toward moving from a OEM supplier position to a retail brand. Grew top line revenue by +22% over previous 12 months.

Accomplishments:

o Hired, Train and educated 43 independent manufacturer representatives to drive presentation and placement across USA, Canada, ad Mexico

o Implemented the only ethnocentric acculturation Hispanic linguistic greeting card program within 1,687 Wal-Mart stores, winning category leadership from Hallmark in share/ thought leadership collaborating with C-suite Walmart executive staff.

o Developed an launched globally an inventive inverted immersion in global logistics within greeting cards to drive down product acquisition cost of -87% over current competitors pricing.

o Developed a handmade greeting card line; ElspethA(c), to offer to upscale resellers; Costco, Walgreen, and Target placement in 2013.

o Grew sales by over +67% within the first 13 months, including seasonal greeting card business in 2,566 Walmart stores competitive wins vs. American Greetings and Hallmark.

High Energy aa Perceptive aa Enthusiastic aa Loyal

Tom D. Johnson Page 2

ACME UNITED CORPORATION, Fairfield, CT: A CPG firm focusing on cutting tools, hand tools, measuring and first-aid products.

Publicly held firm with a presence in US, Canada, Mexico, UK and EU markets, generating annual sales in excess of $65M.

VICE PRESIDENT OF RETAIL SALES 2007 aaa 2010

Manage P&L and divisional sales (national and international). Lead four direct and six indirect reports, as well as

independent manufacturer representatives. Took a declining market share and a deterioration of sales in mass

market channels, and an underperforming manufactureraaas representative organization and grew Nielsen share

from 5% to 68% over 7 years.

Accomplishments:

Aaa Redeployed marketing team/budget/focus to devise key competitive advantages of Acme United branding

to new brand of Westcott, including new promotions, retailer options strategies and brand account

management. Achieved #1 market share position at retail.

Aaa Increased divisional sales by over 13% in 2010, with gross profits up over 5% through 2010.

Aaa Initialized, hired, trained and mentored an outside field representative organization from seven reps to 149 in

ten yearaaas sales team contributing $29.5M in sales.

Aaa Built aaABest-in-Industryaa sales force from a severely broken sales team infrastructure.

Aaa Achieved 100% placement of cutting/measuring stationary SKUs in Supervalu, Kroger, Valu Merchandisers,

Wegmanaaas and Ahold in 2010.

Aaa Served as lead role in total aggregate sales of over $218M during tenure with Acme United.

Aaa Led divisional sales from 3% of companyaaas total sales to 48%.

VICE PRESIDENT OF MASS MARKETS 2004 aaa 2007

Focused revenue and targeted distribution included discount mass retailers, chain drug, supermarket and club

channels. Managed over 49 outside reps with assigned responsibility of Wal-Mart (US and Mexico), Target,

Samaaas,Costco, Kroger, K-mart, Walgreenaaas, CVS and Rite Aid. Additional responsibility included Office Max,

(US and Mexico) and Office Depot (Mexico, and & Central America).

Accomplishments:

Aaa Led Target stores replacement of Fiskars for back-to-school seasonal of over $953K.

Aaa Grew divisional sales from over $11M to over $24M in direct import revenue, with Target & Walmart/Samaaas.

Aaa Replaced Fiskars 100% at Samaaas in home office stationary department, resulting in annualized $2.6M in revenue.

Aaa Spearheaded new category product placement of I Point pencil sharpeners at Target, Meijers and Costco over

$4M in growth.

Aaa Orchestrated competitive takeover of Office Depot Mexico/Central America with direct import program

including 27 items, over $4M Mexican dollars in 2005.

High Energy aa Perceptive aa Enthusiastic aa Loyal

Tom D. Johnson Page 3

DIRECTOR OF SALES aaa RETAIL 2000 aaa 2004

Managed sales, P&L, three direct and two indirect reports plus 120 manufacturersaaa sales representatives.

Challenged with an extremely dysfunctional sales division, underperforming field team staff, and no relationships at

major customers, including Wal-Mart, who threatened to pull all business from ACU.

Accomplishments:

Aaa Rebuilt Wal-Martaaas confidence with our company, including internal realignment of clear-cut responsibility and

action plan required of Chairman, President and CEO of Acme United. Preserved the business at Wal-Mart, and

grew sales by over 43% in the first seven months, first year. Today: 26 SKUs are in six departments.

Aaa Increased gross profit 17.7% in 2004 at Wal-Mart in Home Office/Stationary Department.

Aaa Placed over $2M in new Clauss division (craft lines), forged scissor/cutlery product sales, within seven months of

Acmeaaas acquisition of Clauss, Inc. in Wal-Mart, in new Wal-Mart Category.

Aaa Reduced Acme United inventory by 9% in first six months.

Aaa Created seasonal scissors category, resulting in over $733K in sales to Target, Wal-Mart and Office Max.

PRIOR EMPLOYMENT

Aaa Raymond Geddes Corporation, Baltimore, MD aaa Senior Vice President of Sales

Aaa Z- International, North Kansas City, MO aaa National Sales Manager

Aaa American Greetings Corporation, Cleveland, Ohio aaa District Manager, District Merchandising Manager, Field

Manager and Sales Representative/Account Manager

Education

Friends University, Bachelor of Arts/Minor Business Administration

Center for Creative Leadership, Mentoring Development Program

Cornell University, Food Industry General Merchandise Field Study

University of Kansas, Confucius Institute Chinese Language, Mandarin (2009 aaa present)

Professional Affiliations

American Management Association-Member

Boy Scouts of America, International Committee-Chair

Heart of America BSA Council- J.West Endowment Committee Chair

National Greeting Card Association- Member

National Eagle Scout Association- Life Member

U.K. Scout Association- Gilwell Gold Fellow

SHOPA (Stationary, Home Office Products ) aaa Steering Committee

Craft and Hobby (CHA) Association aaa Member

NRHA North American Hardware Association Member

High Energy aa Perceptive aa Enthusiastic aa Loyal

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