Sales Marketing
Resume:
Debra Gasparini
Email: *********@********.***
Address: ** *********
City: Moraga
State: CA
Zip: 94556
Country: USA
Phone: 925-***-****
Skill Level: Management
Salary Range: $130,000
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
DEBBIE GASPARINI
10 Berkshire Place
Moraga, CA 94556
*********@********.***
Progressive, results-oriented marketing professional with 20-year track record of developing and implementing innovative integrated brand marketing and public relations campaigns. Focus on consumer lifestyle, with expertise in combining strategic brand-building and public relations principles with new media communications strategies. Broad range of successful work with world-class consumer brands, mid-sized companies and entrepreneurial start-ups.
SPECIALTIES:
Lifestyle, Youth and Fashion Industry Marketing
Food and Beverage Industry Marketing
Consumer/Trade PR and Advertising
Special Event and Trade Show Production
Product Launch Strategy and Activation
Retail Promotion Strategy and Activation
Experiential Strategy and Activation
MKTG INC.
SENIOR EVENT PRODUCER, BRAND MARKETING CONSULTANT
San Francisco, CA
7/11 - 12/11
Produced 200-store retail promotion in support of Levi`s Curve ID jeans.
Responsible for nationwide staffing, training, store routing, collateral design and production, agency and client reporting.
Program resulted in average 82% sales increase in activated stores.
F'REAL FOODS, LLC
DIRECTOR OF BRAND MARKETING AND PUBLIC RELATIONS
Orinda, CA
2006 - 2010
Drove brand repositioning, voice and personality, package design, corporate identity, POS design, sales/marketing collateral and trade advertising to ensure successful start-up`s long-term success in being relevant to retail customers and core target market of 18-24 year olds.
Directed brand-building efforts to support sales of F`real products to and through grocery and convenience stores, colleges and universities, and movie theaters, with the express goal of driving awareness, trial and loyalty.
Established the PR function, building strong relationships with key local media and industry trade media, ensuring ongoing, on-message editorial coverage for brand and products.
Creatively and cost effectively reached consumers and the trades through advertising and public relations, in-store sales support, out-of-store advertising, promotions, special events and community outreach.
Activated brand`s first grassroots marketing campaign, delivering a brand experience and product trial to college students across the US.
Oversaw annual brand marketing, advertising and PR budgets.
Contributed to growing the company by 2.5 times over three-year period.
GROW MARKETING AND PUBLIC RELATIONS AGENCY
ACCOUNT DIRECTOR
San Francisco, CA
2002-2006
Developed and directed program concept execution in support of marketing/sales strategies and objective of core clients Jamba Juice and Firefly Mobile.
Managed program development and execution, staffing, budget tracking and team member performance.
Provided PR program execution, counsel and executive media training to ensure targeted, accurate, on-message media coverage.
Oversaw team of event producers and project managers across US to maximize program success.
Ensured excellence in quality of all deliverables.
Tracked and analyzed program reach and effectiveness against agency and client goals.
Key Successes included:
Research, development and launch of Jamba Juice`s first grassroots cause-related marketing platform in support of keeping kids active. Program resulted in the Jamba brand winning the -Hero of the Cause- award at National PE Day on Capitol Hill, May 2005.
Award-winning national launch of Firefly Mobile, the first mobile phone targeted to -tweens- (8-13 year olds) and their parents. Program garnered more than 2 billion consumer and trade media impressions globally over nine-month period. Program success led to program partnerships with Major League Baseball, Nickelodeon, Scholastic and Loews Theaters.
LEVI STRAUSS & CO.
SENIOR PUBLIC RELATIONS ASSOCIATE, Presence & Publicity
San Francisco, CA
1981 - 1998
Managed award-winning public relations and marketing programs for the Levi`s and Dockers brands in support of the men`s, women`s and children`s divisions.
Charged with building a strong consumer media relations function for the company. Involved building strong relationships with key national media, resulting in ongoing national broadcast coverage on Oprah, Good Morning America and The Today Show, among others. Fashion and editorial coverage appeared regularly in publications including GQ, Elle, Harper`s Bazaar, Vogue, The New York Times, Wall Street Journal, USA Today, and many others. Local print and broadcast media relationships also included top DMA markets across U.S.
Developed and managed the company`s entertainment marketing function, placing Levi`s and Dockers products on key characters in movies and on television.
Co-managed the brand`s Hispanic advertising program, including both print and broadcast strategy and production. Also produced and art directed all editorial photo shoots.
Created the Levi`s brand`s first large-scale cause-related marketing effort, a five-year program in partnership with DIFFA (Design Industries Foundation for AIDS), Neiman Marcus and Barneys New York. The project raised $5M for AIDS research and care.
Developed and executed World AIDS Day awareness-raising events across the US in partnership with Magic Johnson Foundation.
Launched Levi`s Only Stores via celebrity appearances and special events, garnering extensive media coverage and increasing consumer awareness.
Produced all key industry trade shows.
EDUCATION
St. Mary`s College of California
BS, Psychology
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