Marketing Design

Graphic Design

Fashion

Bio

Clients

JACINE ARIAS

Bilingual Creative Director / Graphic Designer / Artist

abo6p6@r.postjobfree.com 405-***-****

PROFILE

Award-winning bilingual Creative Director with 13 years in-house and agency experience.

Have worked with well-known national retailers and brands to develop packaging, marketing

collateral and POP for product launches. Deep expertise in brand development and

sustainable marketing.

PROFESSIONAL SKILLS & CAPABILITIES

Bilingual (English & Spanish)

Brand Development

Marketing

Creative Direction

Corporate Communications

Cross-cultural Campaigns

Copy Writing (English & Spanish)

Web Development & Multimedia

Public Relations & Social Media

Promotions & Event Planning

Publishing

Photography

Photo Shoot Direction

Package Design

POP

Exhibit Design

Illustration

Pre-press & Production

Teaching/Training

Visual Merchandising

COMPUTER SKILLS

InDesign

Illustrator

Photoshop

Dreamweaver

Acrobat

MS Word

MS Power Point

MS Excel

Macintosh and PCWORK EXPERIENCE

Adjunct Professor-Graphic Design

2/2010presentArt Institute of Pittsburgh-Online Division Pittsburgh, PA

Develop instructional plans to meet course competencies.

Develop of activities which support lesson objectives.

Promote student success by exhibiting a passion for teaching and engaging students in the

learning process.

Marketing, Branding & Graphic Design Consultant10/2003presentRearViewImage Design Oklahoma City, OK

Redesigned and provide creative direction for the Oklahoma Zoological Society s

publication, ZOOSOUNDS. The redesign has resulted in increased awareness, readership and

increased enrollment in education programs.

Creation of new brand identity, marketing collateral and web site for Coles Garden

Wedding & Event Center.

Creation of new brand identity and marketing collateral for Volunteer For Animal

Welfare s annual Paws on Parade fund-raiser resulting in record-breaking attendance and T-

shirt sales in 2004.

Developed and managed the original Made in Oklahoma Coalition web site. The consumer

friendly site increased awareness about the Made in Oklahoma Coalition and served as an

informational porthole.

Created successful marketing and advertising campaigns for various projects to

effectively reach both the English and Hispanic market. Projects include Circulo de Amigos

Spanish Club, ARCO Festival, and Las Mujeres.

Director of VisualBranding & Communication

(

Creative Director)

10/200601/2012M-D Building Products Oklahoma City, OK

Responsible for managing the creative team to develop and design advertising and

marketing collateral with heavy emphasis on package design, catalog production, POP and

other promotional material.

Worked with product managers to translate marketing objectives into creative strategies

for big box retailers (Lowe s, The Home Depot, Ace, Westlake) & home improvement

distributors (Orgill, Orchard Supply).

Responsible for the creative development and rebranding of M-D packaging and label

system.

Creative development for DuPont Caulk brand. The product launch included packaging,

marketing collateral and POP. The award-winning packaging revolutionized the caulk

category by using photos and color coding, making the category easier to shop.

Director of Marketing & Creative Services (Creative Director)

8/20009/2006United Way of Central Oklahoma Oklahoma City, OK

Developed and implemented year-round public relations and marketing strategies.

Creative development and production of all marketing collateral including annual reports,

newsletters, PSAs for TV and radio, print ads, corporate video, web banners, outdoor

boards and multimedia.

Redesigned the image and brand resulting in the award winning PSA campaign, This is REAL

life. Help.

Led the marketing effort for The Horizon Circle, UWCO s young leaders association.

Through a unique web site, social events and volunteer activities, membership increased

and a new breed of dedicated United Way volunteers and donors evolved.

Redesigned and managed UWCO s web site. The user-friendly site increased donor awareness.

Created Reality Check, a flash-based donor education and solicitation tool distributed

by CD, e-mail, as a stand-alone executable program, and on the UWCO web site. Reality

Check increased traffic to the UWCO web site and was awarded an ADDY for best public

service multimedia presentation.

Graphic Designer03/199908/2000The Batista Group Advertising Agency Oklahoma City, OK

10/199803/1999Adnet Advertising Agency Oklahoma City, OK

Collaborated with the creative team to design and produce marketing collateral and

promotional material.

AWARDS

a ADDY Awards-Multiple award winning entries including Best Local Public Service

Campaign United Way

a 2004 Lowe Runkle Distinguished Service Award This is REAL life. Help. Campaign

United Way

CURRENT PROFESSIONAL AFFILIATIONS

a Big Brothers Big Sisters Board Member, Marketing & PR Committee

a American Institute of Graphic Arts (AIGA)

EDUCATION

Web Development 12/2011

Web Developer Online Program Francis Tuttle Technology Center Oklahoma City, OK

MFA Graphic Design 06/2009 Art Institute Miami International University of Art & Design

Miami, FL

Emphasis on sustainable design. View master s thesis at www.rethinkrecycleredesign.org.

AA Graphic Communications & Advertising 05/1999 Oklahoma City Community College

Oklahoma City, OK

MA Clothing Design/Industrial Pattern Drafting 02/1998 KROOM Moda Centro de Ensenanza

Madrid, Spain

BS Fashion Merchandising; Cum Laude 05/1992 University of Central Oklahoma Edmond, OK

REFERENCES

Available upon requestc 2012 JACINE ARIAS DESIGN. ALL RIGHTS RESERVED

Contact this candidate