International Director

PAUL CUTLER MCCAULEY

**** **** ***** ***** ****

European Address: 42, rue du Nord

Berrien Springs, MI. 49103

B-1000 Bruxelles, Belgium

Home: +1-269-***-****

Cell: +1-269-***-****

***********@*****.**

www.linkedin.com/in/paulmccauley

CAREER SUMMARY

An International Sales and Marketing executive specializing in

international business development, international strategic planning,

international key account and category management including responsibility

for P&L, rebuilding export departments, creating international strategies,

reenergizing export teams and motivating boards of directors toward smart

investments in the international arena drawing on extensive experience in

Europe, Asia, Latin America and the US.

SPECIALTY

Fluent in written and spoken German, French, Italian and Spanish.

Passionate Brand Ambassador. Analyst in international business market

trends to identify potential leads, building bridges between international

opportunities and company needs.

PROFESSIONAL EXPERIENCE

EVENFLO COMPANY, Inc. Miamisburg, Ohio

2012

Director, International Sales

As international director of a dynamic team of 9 people with a focus on

Canada ($23M) and ROW export ($14M), our goal was to turn around an

underdeveloped business and solidly support a flat US business. Created

International Strategic Plan.

VITA-MIX CORPORATION, Cleveland, Ohio

2009 - 2012

International Business Development Manager

Led the household international department, increased Vita-Mix export sales

from $6.7M in 2009 to in 2011 to $15.9M, with a profit of $4.7M.

Implemented marketing, demonstration and PR programs, short term business

plan and long range strategy 2010-2015. Managed global launch of Vitamix

model 5200 including codes development, POS, packaging and POP support

materials, including the International Battle Book, a comprehensive Sales

and Marketing handbook for distributors.

Developed new business in new and existing key markets, as manager of a

dynamic international team.

Vitamix received May 18, 2010 the President's "E" award for export (one of

17 companies in the US).

WHIRLPOOL CORPORATION/ KitchenAid, Brussels, Belgium; Benton Harbor, MI

1992 - 2008

Senior Manager, KitchenAid Brand Marketing, Culinary, 2008

Developed KitchenAid /Jenn-Air appliance brand relationships through

various marketing activities, Food & Wine Shows, chef competitions, chef

endorsement and culinary events thereby increasing product placement and

brand preference with culinary professionals, students, cooking schools.

Created Company of Cooks Initiative to train in and incite culinary

interest and excitement internally among Whirlpool sales, design,

marketing, and engineering.

International Senior Sales & Marketing Manager, 2004 - 2008

Increased KitchenAid export sales (Latin America, Australia, Asia, Middle

East, Africa) from $5.6 million to $15.4 million from 2004-2008.

Implemented marketing programs, long range strategies 2006-2012. Managed

$400,000 budget, marketing allowances and exceeded corporate financial

goals with double digit sales growth (14%-18%) and gross profit objectives

(35%). Through convincing sales arguments managed, trained, coached, and

motivated key distributor sales teams, demonstrators and public relations

agencies.

Sales Manager Germany, European Key Accounts and European Distributors,

1994 - 2004

Successfully managed European team of sales reps, public relations

agencies, advertising agencies, demonstrators, repair centers increasing

sales from $0 to $25M contributing over 34% gross profit margin, recognized

for European Brand Creation. Managed Key Account Retailers (Les Galeries

Lafayette, Karstadt, Ka-De-We, Kaufhof, El Corte Ingl s, etc.) Initiated

product management projects and successfully developed variety of new

products. Developed strong brand presence at trade fairs in key markets

from booth design, cooking demos and print materials including sales

training courses for sales and demonstration teams as the KitchenAid Brand

Ambassador increasing brand equity.

Sales Manager KitchenAid European KitchenAid Household and Commercial

Accounts; Honigberg; 1992-1994

Successfully initiated the KitchenAid European business strategy and

business case for Whirlpool to launch the KitchenAid brand in Europe,

developed the first ever KitchenAid sales and marketing team including

pricing, marketing policies, budget.

Page 2

NEWARK ELECTRONICS CORPORATION. Chicago, IL.

1991 - 1992

European Sales Specialist

LEROY SOMER-EMERSON ELECTRIC, Palatine, IL.

1990 - 1991

Inside Sales / French Factory Liaison

JETSUN TECHNOLOGIES, Chicago, IL / Paris, France

1985 - 1990

US Sales and Technical Manager

BANNER PERSONNEL, Chicago, IL.

1984 - 1985

Staff Consultant

BELMONT MACHINERY, Strasbourg, France

1983 - 1984

Purchasing Agent

EDUCATION / TRAINING

Business Management, Exchange Program, Germanistik, History

1982 - 1983

Johann Wolfgang Goethe University, Frankfurt, Germany

BS, Business Administration, Minor German, History

1978 - 1982

Eastern Illinois University, Charleston, Illinois

Advanced Viennoiseries Pierre Zimmerman, Artisan and Traditional Breads

Didier Rosada 2007 - 2008

The French Pastry School, Chicago, IL

Napa Valley Discovery and Wine Tasting, Napa, CA

2007

Leadership Network and Leadership training

1992 & 2009-2011

Willow Creek Community Church, Vitamix Corporation

Barista training

2003

Universit del caff , Napoli, Italy

MEMBERSHIPS / AFFILIATIONS / INTERESTS

Habitat for Humanity, Benton Harbor Emergency Shelter, HECNA International

Housewares Association Board of Directors member 2011-2012, Promiseland

Band Willow Creek Community Church, triathlon, marathon, biking, soccer,

guitar, travel, foreign languages, food, wine, bread baking, cooking,

recycling, renewable energies.

2013

Paul McCauley, International Sales

2013

Paul McCauley, International Sales

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