Sales Marketing
Resume:
View My VisualCV Online: http://www.visualcv.com/alansee
Alan See 2008 SD West
SENIOR EXECUTIVE - ASSOCIATE FACULTY
Interview
CMO and Vice President
Alan See interviewed at
MindLeaders
SD West 2008
2461 Rosina Dr w: 937-***-****
Miamisburg, OH 45342 m: 937-***-****
United States
*******@*******.***
Alan See, the Vice President of
Alan See: http://www.alansee.com/ Marketing for Seapine Software
Twitter: http://twitter.com/AlanSee discusses the Quality-Ready
LinkedIn Profile: http://www.linkedin.com/in/alansee Assessment (QRA)
Summary
Alan See, Detailed
Alan See, CMO and Vice President at MindLeaders is a senior marketing and sales executive with the
CV
rare ability to speak Web 2.0 and Sales 101 in the same sentence. He also serves as an associate
faculty member at the University of Phoenix where he facilitates courses in Marketing, eBusiness and
Alan See_Detailed CV
Management Theory. Alan has 25 years of industry experience helping companies develop marketing
strategies and sales initiatives that power profitable growth. He has performed in senior marketing, Marketing & Sales Executive.
senior analyst, management consulting, and sales management roles at AT&T, Seapine Software, PDF version
AberdeenGroup, Teradata, SAS Institute, Cap Gemini Ernst & Young, and NCR Corporation. He holds
BBA and MBA degrees from Abilene Christian University.
Seapine Letter of
ooo MARKETING & SALES EXECUTIVE CONSULTANT - FACULTY ooo
Recommendation
>>> Evaluating / Revitalizing Social Media Marketing Strategies in B-To-B Software, Hardware &
Services Environments.
>>> Developing Content-Based Marketing Assets, Initiatives and Processes That Accelerate Complex
Solution Sales Motions and Improve Sales and Marketing Efficiency and Effectiveness.
Strategic thinker with documented P&L accountability and success formulating competitive and
differentiated marketing strategies and sales initiatives that advance a company s brand, while
profitably growing revenue. Strategic alliance and team builder known for uniting internal and external
organizations to achieve aggressive business goals. Reputation as a visionary leader who can
communicate the need for cultural change to support profitable growth via collaborative and cross-
functional efforts.
~~~ CORE COMPETENCIES ~~~
Rick Riccetti, CEO
** Go-to-Market Strategic Planning
** Published Thought Leader and Presenter
** Change Agent
** Brand Builder and Educator
** Growth and Bottom-line Performance
~~ Generating Sales Leads Masterful use of Web-based surveys and high level assessments to
create thought-leadership point of view documents, white papers, articles and executive reports that
establish credibility and create interest. Adept leadership skills, working effectively in highly matrixed
environments to bring marketing and sales together producing measurable results.
~~ Revenue and Market Share Growth through Channels Advanced skills in selling complex
solutions by leveraging alliance channels including: VARs, ISVs and SIs. Excellent ability to translate
complex information into common terms and stories to promote understanding and gain consensus.
Ability to develop learning organizations that focus on both current realities and the desired state in
order to execute channel strategies that deliver sustainable success.
~~ Go-to-Market Strategy Strengths in analyzing and quickly improving complex solution selling
processes. Deft skills in viewing the market through the voice of the customer (including the channel
partner) and designing go-to-market strategies to generate interest, leads, sales and enhanced
profitability.
Page 1 of 6
View My VisualCV Online: http://www.visualcv.com/alansee
Cap Gemini Letter of
~~ Market Research Ability to conduct comprehensive data analysis and translate key findings into
new business strategies. Insightful understanding and ability to illuminate links, relationships and Recommendation
patterns between different ideas and data sources.
Work History
Berry Network Inc., an AT&T Company
Dayton, OH, United States Mar 2009 - Oct 2011
Vice President & CMO
* Responsible for the company's national marketing organization, including: social media marketing,
product marketing, market research, advertising, creative services, public and analyst relations, and
corporate communications.
* Member of AT&T Social Media Council and AT&T Twitter Ambassador Group.
Scott Walters, Senior Manager
* Designed and implemented the Berry Network Social-Ready Assessment
NCR Letter of
(http://www.berrynetwork.com/marketing_socialready.aspx). The SRA is a high-level assessment
tool that creates credibility, generates interest and provides better access to senior-level decision
Recommendation
makers.
* Designed and implemented the Berry Network Amplifying Media Performance (AMP) Assessment.
The AMP Assessment is a high-level measurement tool that provides a comprehensive view of how
well an organization is marketing across the four stages (Awareness - Search - Evaluation -
Purchase & After Sales Support) of the consumer buying process.
* Designed and implemented the Berry Network YP Deals (Daily Deals) program on Twitter through
funding secured through the AT&T Innovation Pipeline process.
University Of Phoenix
Cincinnati, OH, United States May 2002 - Oct 2011
Associate Faculty
Paula Hurd, General Manager
Associate Faculty
Alan See_Published
College of Undergraduate Business and Management / College of Graduate Business and
Management.
Articles and
Presentations
Certified to facilitate courses in Marketing, eBusiness, Management Theory, Critical Thinking and
Business Ethics.
Published articles, webinars,
presentations
* Authored and published thought- leadership articles and blogs focused on Marketing, Business
Intelligence, CRM Strategy & Transformation, and Software Quality through Application Lifecycle
CustomerThink - For
Management.
Customer-Centric
* Proven knowledge of adult education principles and practices, curriculum development, and
Business Strategy
academic content.
Seapine Software
Mason, OH, United States Oct 2007 - Oct 2008
Vice President, Marketing
## Key Initiative: One year consulting engagement reporting directly to the CEO & founder with the
express mission to develop and deliver a strategic marketing initiative capable of supporting a new
solution-based sales model. Challenged to create and launch a new social media marketing
program.
Overall Accountabilities / Strategic Challenges
Page 2 of 6
View My VisualCV Online: http://www.visualcv.com/alansee
Top 10 Author and Advisory
* Oversee the company's worldwide marketing (including $2M budget), advertising, public and
Council member
analyst relations, corporate communications and worldwide alliances.
Actions & Results
Follow me on Twitter
* Designed and implemented the Seapine Software Quality-Ready Assessment
(http://www.seapine.com/qualityready.php). The QRA is a high-level assessment tool that
creates credibility, generates interest and provides better access to senior-level decision makers.
Increased qualified sales leads 7% over 2007 results, while coming under budget by 24%.
Research data from the QRA provided material for content-based marketing programs through the
development of new thought-leadership white papers, articles and press releases.
QRA related press releases resulted in a 114% increase in media coverage over the previous
year.
Sales organization set three consecutive monthly sales records as well as three consecutive
quarter sales records during the campaign launch.
View my profile on LinkedIn
* Successfully implemented new social media marketing strategy.
Alan See interviewed by
Improved Search Engine Optimization (SEO) and Search Engine Marketing (SEM) results through
the use of social media; including, LinkedIn, Facebook, Twitter, corporate blogs and podcasts.
the American Marketing
Developed and launched the Seapine Software User Group on LinkedIn, Facebook and Twitter.
Association on
"Marketing Matters Live!"
Aberdeen Group, Inc.
United States May 2007 - Jul 2007
Senior Vice President & Research Director
Interview conducted in Sept 2005
## Key Initiative: Tapped by the CEO for a short-term consulting engagement to build a fact-based
related to the SAS Marketing-
research practice and solidify Aberdeen s presence in the Business Intelligence (BI) market space.
Ready Enterprise point-of-view
and research.
Overall Accountabilities / Strategic Challenges
* Orchestrate administrative and marketing aspects of launching the new research practice, while
developing new personnel. Document direction and construct processes for the BI practice by
creating the BI research agenda and programs. Led marketing and customer identification by
analyzing opportunities and targeting client development of medium-sized U.S.-based software
houses.
Actions & Results
* Secured quick ROI and market credibility by publishing first benchmark report within 90 days of
practice start-up. Acquired new company sponsors who had never before engaged in business with
Aberdeen.
Accelerated team development to realize fast revenue return on investment. Positioned the new
practice to produce benchmark reports in 90 day cycles.
Doubled industry sales presentation average (secured 40 vendor briefings within first 90-day
cycle) by leveraging personal reputation as industry expert and thought-leader. Guided business
development team and participated in >80% of client sales calls.
Pinpointed practice s vision by articulating type of topics to be researched for the BI market. Set
in place BI research agenda to continue practice s momentum for balance of the year.
Teradata Corporation, a division of NCR Corporation
Dayton, OH, United States May 2006 - May 2007
Senior Director - Global Alliances
## Key Initiative: Recruited back to NCR to leverage the alliance channel to increase sales of
Teradata solutions by introducing new partner applications that increase the size of data
warehouses. Create alliances with partner companies to bring solutions to market that convert
unstructured data into structured information.
Overall Accountabilities / Strategic Challenges
Page 3 of 6
View My VisualCV Online: http://www.visualcv.com/alansee
* Advance strategic Independent Software Vendor (ISV) program by integrating and managing
marketing and alliance activities. Coordinate partnership joint sales strategies after articulating the
rules of engagement and value proposition to the joint sales forces.
* Drive incremental revenue opportunities and solution portfolio offerings by identifying, evaluating
and tracking joint sales opportunities. Explained benefit to internal constituents to promote use of
joint technology solution with intended results of increasing the sales funnel value of partner initiated
sales opportunities.
Actions & Results
* Doubled sales funnel value of key partnership to $2M in 3-month time frame increased
Teradata s market awareness and coverage by linking complimentary technologies to boost value of
partner lead sales motions.
SAS Institute, Inc.
Cincinnati, OH, United States May 2003 - May 2006
Marketing Director
## Key Initiative: Establish credibility and generate interest in SAS Customer Intelligence-related
solutions.
Overall Accountabilities / Strategic Challenges
* Drive SAS Customer Intelligence-related solutions by shaping and delivering marketing content
and by managing marketing and partnering strategies. Centering on the front-end of complex
solution sales cycle, deliver thought-leadership Webinars, byline articles, research benchmark
reports and conference presentations.
* Identify and evaluate partnerships to enhance new customer acquisition and solution offerings.
* Devise market segmentation and mapping strategy for SAS financial industry vertical market
coverage including mid-market segmentation and targeting strategy.
Actions & Results
* Conceptualized and launched The CMO s Strategic Agenda: Building the Marketing-Ready
Enterprise, which stimulated interest and demand for SAS Customer Intelligence solutions.
Initiated Customer Intelligence sales motions at key accounts by using the new Marketing-Ready
Enterprise assessment tool.
* Surpassed revenue objective by 15% resulting in $16M in sales after successfully increasing
collaboration between financial industry direct sales force and alliance partners.
Capgemini U.S. LLC
Cincinnati, OH, United States Aug 2000 - Nov 2002
Management Consultant
## Key Initiative: Identify improvement opportunities in client Customer Relationship Management
(CRM) capabilities.
Overall Accountabilities / Strategic Challenges
* Evaluate and assess processes culminating in the design of new customer insight strategy
capability.
* Develop business strategies channel management and go-to-market strategies for diverse
consulting projects in functional areas including; sales, sales management, strategic alliance
(Partner Relationship Management), product management, product marketing and sales process
improvement.
Actions & Results
Page 4 of 6
View My VisualCV Online: http://www.visualcv.com/alansee
* Generated $1M in consulting revenue after developing thought-leadership point of view (POV)
Intelligent Customer Growth. Infused life into the POV by leveraging Business Intelligence
technology through strategic partnership with Hyperion.
* Achieved steady pace of incremental growth totaling >$1M in sales after launching and managing
CGE&Y CRM Index campaign (CRM maturity model) for company s High Growth consulting
business unit.
NCR Corporation
Dayton, OH, United States Jan 1987 - Aug 2000
Senior Director
## Key Initiative: Create strategic plan and robust P&L for the Payment Solutions Value Added
Reseller (VAR) channel.
Overall Accountabilities / Strategic Challenges
* Promote strengths and benefits of the VAR channel through close interaction with the NCR field
sales organization and the VAR sales organization. Provide market intelligence while managing
direct reports throughout the U.S. and Brazil.
* Focused on winning mindshare at all levels within VAR partner organizations.
Actions & Results
* Boosted sales of VAR channel to reach >50% of key product sales worldwide, garnering annual
revenues of $65M.
Additional NCR Corporation Career Progression
>> Senior Director Product Marketing and Management, 1997
National Sales Director, 1996, Marketing Director, 1993 to 1996, Executive Account Manager, 1987
to 1993
Selected Results (1987 to 1997)
* Demonstrated keen insight in identifying and capturing opportunities. One result: delivered new
business development strategy that structured strategic OEM relationship with 5-year business plan
projection of >$350M. Spearheaded the go-to-market strategy for the new solution by engaging in
productive collaboration with the software and hardware development groups, and product
marketing teams.
* Achieved 132% of quota (based on $13M annual objective) during pilot period of new Financial
Sales Center. Recruited and trained high-performance sales team to aggressively manage VAR
relationships and seamlessly integrate existing outside sales organization to successfully sell
complex technology solutions to financial services industry.
* Skyrocketed sales 276% in 1996 (versus 1993 sales) on $52M in orders as Marketing Director.
Selected for NCR Great Performance Recognition Program.
* Surpassed gross margin annual objective by 8.5% while propelling unit sales over 60% year over
year.
* Ranked as Top Performer with 140% average annual quota attainment. Earned NCR Century
Point Club recognition and NCR Consistent Achiever Award.
MindLeaders
Columbus, OH, United States Present
Chief Marketing Officer
Page 5 of 6
View My VisualCV Online: http://www.visualcv.com/alansee
Education
Abilene Christian University -
Undergraduate
United States 1981
BBA, General Business
Abilene Christian University - Graduate
United States 1986
MBA, General Business
Interests
Social Media Marketing and Networking, Digital Marketing, Directional Advertising, Go-to-Market
Strategic Planning, Marketing Strategy, Lead Generation, Published Thought Leader and Conference
Speaker, Change Agent, Sales Management, Strategic Alliances and Business Development, Channel
Development, Product Marketing and Product Management. Budgeting, P&L Accountability, Customer
Relationship Management, Business Intelligence, Data Warehousing and Application Lifecycle
Management Expertise
This next-generation resume was created using VisualCV
Page 6 of 6
Contact this candidate