Babette Honore

Email: abo5lh@r.postjobfree.com

Address: **** * *********** *****

City: Brown Deer

State: WI

Zip: 53223

Country: USA

Phone: 414-***-****

Skill Level: Director

Salary Range: 100

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

BABETTE A. HONOR

9160 N. Brandy Brook Trail

Brown Deer, Wisconsin 53223

414-***-**** Home

414-***-**** Mobile

abo5lh@r.postjobfree.com

SENIOR EXECUTIVE LEADER

Senior marketing, communications and training professional with over 25 years experience in the financial services and insurance industry. Proven ability to lead start-up and turnaround marketing organizations to achieve growth and profitability.

Particular expertise in -

* Creative marketing and business development strategies

* Strategic and tactical planning

* New product development and launch

* Sales management, motivating field force

* Training

* Recruiting and diversity

* Building high performance cross-functional teams

Professional Experience

2007 to present: March of Dimes, Wisconsin State Chapter

Statewide arm of a national not-for-profit organization investing $27 million annually in research to reduce premature birth and birth defects and ensure all babies are born healthy.

State Director: Highest ranking state officer. Responsible for the strategic plan, hiring and managing staff to ensure excellence in tactical implementation of all fundraising campaigns, program development, public affairs, finance and operations.

Accomplishments:

* Established new direction, vision. Spearheaded design and development of statewide reorganization strategic plan.

Result: Achieved financial stability milestone goal of 105% profitability.

* Secured multi year major financial donor to fund program found highly successful in other states.

Result: First statewide initiative addressing Native American community with projected impact in reducing disparities.

* Orchestrated first media initiative in major market through collaboration with major donor.

Results: Increased online fundraising in major market by 33%.

* Recruited, cultivated and activated high impact, high level volunteers to serve as State Board of Directors and committee chairs.

Result: Composition of Board includes CEO of Children`s Hospital and Senior Vice President of major hospital system, increasing financial contributions by 50%.

2000 to 2007: Northwestern Mutual Life Insurance Co.

Fortune 200 company headquartered in Milwaukee, Wis.; a mutual company owned by its policyowners offering life insurance and financial services; $145 billion in assets and $20 billion in annual revenues; and, consistently recognized as -Most Admired- in its industry.

Assistant Director, Market Development: Responsible for directing and implementing strategic multicultural/emerging marketing programs including community partnerships and outreach.

Accomplishments:

* Led cross-functional team from 17 department functions to create and implement strategy for entering Affluent African American market.

Result: Exceeded total premium goal by 38% in first year.

* Led development of strategic business and professional community alliances in partnership with 5 other departments accountable for diversity.

Result: Increased Financial Representatives` production by 30%

* Collaborated with recruiting division to recruit and retain multicultural Financial Representatives.

Result: Increased number of African American Financial Representatives by 8%.

* Orchestrated process for marketing material translation process to be more responsive for field representatives.

Result: Improved Financial Representative efficiency by streamlining process to be more user friendly.

* Developed and delivered target market training to arm field representatives with improved ability to market in diverse populations.

Result: Completed training of 74 representatives with 94% course satisfaction, exceeding goal of 60%.

1995 to 2000: American Family Insurance Co.

A mutual life, property and casualty insurer headquartered in Madison, Wis., with $15 billion in assets and $5 billion in policyholder equity.

Emerging Market Development Manager (1998-2000): Responsible for emerging market research, strategic planning, marketing, and recruiting strategies. Led staff of 2 with annual budget of $650,000. Directly reported to Vice President, Sales.

Accomplishments:

* Established department vision, mission, and new direction and instituted measurement process.

Result: Increased diversity representation in field sales force to 24%.

* Spearheaded strategic community partnerships with creative solutions for community outreach. Result: Increased market share by 3% in target markets.

* Developed media relations and served as public relations spokesperson for company to build image in the African American community.

Result: Positive media response and increased visibility in community of corporate ongoing commitment to this community.

* Led team in creating streamlined event management process including tracking mechanism and financial assessment.

Results: Generated 300 leads over 20 events with 50% sales agent participation.

Field Development Manager (1995 to 1998): Worked with the Director of Field Training to establish the first instructional design department.

* Developed business case for staffing, and recruited, hired and deployed instructional design staff of 12.

Result: Built highly effective team that designed comprehensive training curriculum for 5 year increase in agent recruitment.

* Directed instructional design team in defining and developing new training process for agents.

Result: Introduced new agent training within 90 days.

* Selected to lead sales technology division, developed business case and obtained approval to implement Customer Relationship Management (CRM) system.

Result: Improved agent efficiency and streamlined access to customer information.

1979 to 1995: Blue Cross & Blue Shield System - United of Wisconsin

An independently operated member company of Blue Cross and Blue Shield Association providing health insurance to members across the state of Wisconsin.

Marketing Manager (1991 to 1995): Responsible for product design and development, market research, and incentive marketing. Led staff of 11 and reported to President of Group Health Lines.

* Developed first strategic marketing plan for group health products lines.

Result: Exceeded 100% vs. department goal of 85% for brand development.

* Oversaw creation and implementation of a new brand identity advertising campaign.

Result: Completed transformation from prior brand and established new brand to demonstrate major progressive future in the health insurance industry.

* Established new product development function and process.

Result: Reduced product development time and launched 4 new products in the first year of new process.

Various positions of increasing responsibility (1979 to 1991): Manager of Marketing Training, Consultant in Systemwide Training, Director of Sales, Assistant Regional Manager and Account Executive.

Education:

Bachelor of Arts Degree, Speech and Interpersonal Communications, Marquette University, Milwaukee, Wisconsin

Certifications:

Certified Instructor for Career Architect and Voices 360 Feedback competency models

Certified Targeted Selection interview and selection program

Community Involvement & Memberships:

Project Equality, past Board Member and Vice President

Marquette University Ethnic Alumni Association, past Board Member and Vice President

Milwaukee Women`s Center, past Board Member

Black Achiever in Business & Industry YMCA of Metropolitan Milwaukee

Central Branch YMCA Partners in Pride Chairperson`s Achievement and Pacesetter Award

LIMRA International Diversity Committee Member

Honorary Chairperson for NAACP Annual Freedom Fund Dinner

March of Dimes Chapter Program Leadership Award

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