Sales Marketing

Honor Allison Lind

Email: ********@*****************.***

Address:

City: Statesboro

State: GA

Zip: 30458

Country: USA

Phone: 912-***-****

Skill Level: Any

Salary Range:

Primary Skills/Experience:

Well-qualified marketing professional adaptive to changing market conditions. Demonstrated ability to provide leadership to an organization with a focus on revenue and product longevity. Creative Marketing Manager with broad-based background in highly competitive and dynamic organizations. Recognized as a decisive leader and excellent team player.

Educational Background:

High School Dipolma from Georgia Southern University, Statesboro GA 1/2001 to 6/1992 (Communication Arts)

Job History / Details:

Career Focus

Well-qualified marketing professional adaptive to changing market conditions. Demonstrated ability to provide leadership to an organization with a focus on revenue and product longevity. Creative Marketing Manager with broad-based background in highly competitive and dynamic organizations. Recognized as a decisive leader and excellent team player.

Summary of Skills

Internet marketing

Advertising solution

Client acquisition

Value analysis

Data mining

Traffic analysis

Customer targeting

Strategic partnerships

Trade show management

Strategic event planning

Top-rated sales performance

Process development

Complex problem resolution

Needs assessments

Creative design

Strategic planning

Instructional design

Event management

Marketing materials development

Press release writing

Product management

Social media marketing

Social networking design/management

Media buying

Online marketing strategies

Campaign performance tracking

Customer targeting

Strategic partnerships

Operations analysis

Process development

Partnership accounting

Negotiation skills

Accomplishments

Process Improvement

Achieved revenue objective by implementing cost-cutting measures.

Sales and Marketing

Increased annual gross sales by 15 percentage .

Developed direct mass mailings which resulted in 8 percentage growth of customer base.

Sales and Promotion

Achieved status as one of the top 10 store sales performers in the region.

Assisted in planning and executing trunk-shows and in-store promotional events.

Organizational Development

Assessed accounting system structures and converted acquired company's accounting system to PeopleSoft.

Development and Fund-raising

Raised hundreds of thousands for Savannah Symphony Outreach Programs.

Raised thousands for March of Dimes Roanoke Virginia with the Creation of the Signature Chef fund-raising Galas.

Client Interface

Managed accounting close, accounts payable, and financial reporting for multiple clients.

Data Organization

Classified, recorded and summarized numerical and financial data to compile and keep financial records.

Data Verification

Checked figures, postings and documents for correct entry, mathematical accuracy and proper coding.

Client Interface

Worked in close collaboration with clients, providing accounting, payroll and taxation advice.

Branding

Designed and executed branding plan to rename and re-brand a $2.5 billion business unit.

Conducted studies to create messaging strategy.

Management

Directed marketing team of 12 direct reports

Supervised creation of marketing strategies/plans and ensured operations were within budget constraints.

Staff Training

Trained staff on basic FAS 109 concepts and computation construction.

Product Roll-Out

Responsible for marketing for product launch including public relations, direct mail pieces, trade shows, sales training and e-mail campaign.

Marketing Consulting

Advised and assisted major computer companies, small businesses and non-profit organizations in business startup, business plans, marketing, public relations and communications with a 95 percentage success rate.

Marketing Requirements

Worked with customers to define and develop business cases for new products

Wrote marketing requirements documents for future product development.

Product Development

Led team of 6 direct reports to determine packaging, positioning, pricing, advertising, sales forecasts and promotional aspects for successful new product launch.

Market Research

Defined industry segments and identified opportunities in domestic and international markets.

Consumer Research

Effectively executed new marketing outlines based on market research data collected to reflect consumer interest on both tactical and strategic levels.

Partner Development

Effectively raised $30,000 in sponsorship dollars for a nonprofit organization through effective networking and community involvement activities.

Email Marketing

Directed team to develop database of more than 1 million double opt-in members for weekly product update emails.

Online Media Buying

Managed team of three marketing associates in all online media buying.

Bought banner placement that profitably increased traffic to company website by 25 percentage .

Account Management

Managed over 70 large accounts for advertising agencies and brand advertisers.

Successfully grew advertiser budgets by 100 percentage and advertiser spending by 150 percentage in 1.5 years.

Professional Experience

Current

Madame Couture's Boutique Statesboro, GA

Merchandising Leader

Worked closely with company executives to identify new business opportunities and routinely participated in the sales process.

Worked with cross functional resources to implement direct marketing programs, reaching a 10 percentage increase in customer base.

Created solutions in the areas of inventory, sales reporting, distribution and product upgrades that led to system improvements and streamlined processes.

Communicated with customers, employees and other individuals to answer questions and explain information.

Implemented merchandising industry techniques to enhance product awareness.

Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.

March 2000 to Current

Honorworld Marketing and Productions Statesboro, GA

Owner

Completed and mailed bills, contracts, policies, invoices and checks.

Assigned tasks to associates, staffed projects, tracked progress and updated managers, partners and clients as necessary.

Performed heavy bank reconciliations and cash flow statements.

Developed media kits.

Created and executed marketing/PR campaigns, including new product introductions and existing product development.

Planned and executed events and marketing programs, producing five times target number of qualified leads.

Computed, recorded, and proofread data, records and reports.

Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.

Planned and executed special events and trade shows that assisted clients increased revenues and establishing community recognition.

Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.

Created solutions in the areas of inventory, sales reporting, distribution and product upgrades that led to system improvements and streamlined processes.

Created standard quarterly marketing collateral while ensuring all deadlines were met.

Managed team of three direct reports responsible for on-going product optimization, account management and ad placement on company website.

Supervised marketing department's monthly analysis of customer acquisition data and campaign performance.

Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.

August 2011 to Current

Working Student Towards Master's Program

Post Baccalaurate Degree Georgia Southern University, Studio Art

Working goals to obtain higher education to become a professor at the college level.

Education

1993 Georgia Southern University Statesboro, GA

Associate of Arts Communication Arts

Relevant coursework: Fundamentals of Communication, Strategic Sales, Retail Marketing

Very active in the theatre programs at GSU during this time.

Professional Affiliations

American Advertising Federation Virginia, March of Dimes Roanoke Virginia, Roanoke Children's Theatre, Chamber of Commerce Savannah, Tourisim and Leadership Council, Johnny Mercer Foundation, Savannah Children's Theatre, Savannah Symphony Youth Orchestra

Contact this candidate