Manager Marketing
Resume:
Maribeth Patterson
Contact: abo55c@r.postjobfree.com
Street: **** ********** **
City: Cincinnati
State: Ohio
Country: United States
Zip: 45209
Years of Work Experience: 20+
Current Employer:
LUCRUM Inc
Current Title: Marketing Manager
Current Salary: 50K to 74K
Current Duties: Long-range marketing strategy, brand recognition, media relations,
advertising and PR, marketing collateral
Looking for: Marketing Manager
Maximum Travel: 25
Position Type: Permanent
College Attended: Xavier University
Highest Degree Attained: Masters
Available Start Date: 2005-03-17
Cover Letter
Not introduced.
Resume
MARIBETH PATTERSON
4514 Camberwell Road
Cincinnati, Ohio 45209
abo55c@r.postjobfree.com
CAREER SUMMARY
I am an experienced marketing professional whose background offers a unique blend of
marketing expertise; strategic planning skills; promotional, PR, AV, and event savvy; and
Internet positioning. With corporate, nonprofit and agency credentials, I have worked
extensively with consumer, corporate, public, industrial and service clients. NO SALES.
STRENGTHS
Marketing management, communications, public relations, creative development, video
creative and production, website development, event planning, advertising.
PROFESSIONAL EMPLOYMENT
LUCRUM INCORPORATED, Cincinnati, Ohio, 2004-March 2005: Marketing Manager.
? Hired to develop and execute marketing, branding and public relations strategy for
small technology consulting firm.
? Developed viable marketing plan, including detailed budget and strategies for branding,
positioning, new collateral, media campaign, presentations to executives
? Company reversed marketing direction and eliminated position.
UNION CENTRAL LIFE INSURANCE, Cincinnati, Ohio, 2000-2004: Marketing Manager.
? Fully responsible for marketing strategy, budget, planning and creation of all
marketing for insurance company s Annuity product line, including a number of award-
winning pieces.
? Responsible for wholesaling support for inside sales staff. Included product line of
two variable annuities, two single premium fixed annuities, and a flexible index annuity.
? Website marketing manager for initiatives to enhance producer and client access and
improve corporate e-business position. Responsible for marketing of e-business initiatives
under Ease of Doing Business umbrella.
? Increased marketing presence/helped increase 2003 sales to $237 million, with 2004 goal
(on target) for $210 million.
GREAT AMERICAN LIFE INSURANCE, Cincinnati, Ohio, 1995-2000: Senior Marketing
Communications Specialist.
? In charge of marketing communications for family of variable annuities (the first for
the company). Developed marketing plan and campaign, as well as all advertising and
marketing materials for five products, including several award-winning pieces. Responsible
for all variable annuity marketing materials; redesigned presentation and packaging of
product line.
? Designed and implemented AV for polished convention meetings (not done in the past).
? Developed product and promotional materials for fixed annuity arm of the company.
? Helped develop variable annuity web site; wrote all copy for site.
? Developed advertising and special product materials for agents, regional vice
presidents, human resources, and various departments within the company.
? Managed junior marketing communications specialist hired to assist in production of
variable annuity marketing materials.
? Series 6 licensed.
WESTERN-SOUTHERN LIFE INSURANCE, Cincinnati, Ohio, 1985-1995
1990-1995. Manager, Special Promotions. Responsible for company incentive programs, all
videos and AV, advertising, special sales promotions, meeting AV planning and
coordination, electronic presentations, speaker support, speeches and scripts, supervision
of administrative assistant. Created and implemented company s first cooperative
advertising program for 4,000 agent field force; created and wrote entire benefits program
for home office and field force.
1988-1990. Manager, Field Communications. Responsible for monthly and quarterly
publications for sales force, speeches and scripts, supervision of editor and marketing
communications specialist
1985-1988. Marketing Communications Specialist. Creative work for sales promotions,
incentive programs, company publications, meetings.
CEREBRAL PALSY SERVICES CENTER, Cincinnati, Ohio, 1982-1984.
Resource Development Director. Responsible for all public relations and fund raising for
nonprofit United Way agency, including quarterly newsletter, special events, grant
proposals, membership drives, television/radio public service announcements. Created and
ran 1983 Central Trust Tennis Championships and began Bengals cookbook as fund raisers.
KIRCHER, HELTON AND COLLETT, INC., Dayton, Ohio, 1980-1982.
Public Relations Account Executive. Began and directed public relations department for
major advertising agency. Responsible for all PR for agency and all clients, new business,
campaign planning, all creative work, including year-long grand opening of Dayton Marriott
Hotel.
SPECIAL VOLUNTEER PROJECTS
? WCET (CET 48) ACTION AUCTION, Cincinnati, Ohio. 1997-2004. Community chairperson for
Cincinnati s largest fund-raising event, including securing underwriting and donated
items. Chair follows years of general volunteering for the Auction.
CINCINNATI 2012, INC., Cincinnati, Ohio. 1999. Co-chairman for Printing and Silent
Auction for Cincinnati 2012 Olympic Bid fund raiser at Sawyer Point, May 22, 1999.
SUMMERFAIR, INC., Cincinnati, Ohio. 1997-1998. Co-chairman, Pre-Fair Exhibitor
Relations, working with exhibitors at annual nonprofit event.
NATIONAL CONVENTIONS, Cincinnati, Ohio. 1988-1992. Worked with press for annual
conventions of National Governors Association, National Association of Counties,
International Association of Film Commissions.
1987WORLD FIGURE SKATING CHAMPIONSHIPS, Cincinnati, Ohio. 1985-1987. Handbook
Chairman: wrote, designed, produced 48-page information handbook on Macintosh desktop.
Wrote feature stories, news releases, newsletter articles. Worked with
national/international media.
EDUCATION
? XAVIER UNIVERSITY, Cincinnati, Ohio. MBA Marketing concentration.
? SERIES 6 license.
? VANDERBILT UNIVERSITY, Nashville, Tennessee. Bachelor s Degree in Psychology, minors in
Fine Arts and English.
? PROFESSIONAL SEMINARS, 1995-2004. PR, fund raising, video production,
leadership/management, PowerPoint seminars, Cincinnati, Ohio, 1985-1998. Variable
annuities: marketing, NAVA, and NASD national conferences.
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