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Marketing Manager

Location:
Spokane, WA
Posted:
October 10, 2012

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Resume:

Bruce Felt

Email: abo4ch@r.postjobfree.com

Address: **** ***** **** **

City: Spokane

State: WA

Zip: 99223

Country: USA

Phone: 509-***-****

Skill Level: Management

Salary Range: 40

Primary Skills/Experience:

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Educational Background:

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Job History / Details:

Bruce Felt

4718 South Napa Street 509-***-****

Spokane, WA 99223 abo4ch@r.postjobfree.com

SummaryAccomplished marketing executive with broad scope experience in online and video marketing with an emphasis in the manufacturing industry. Drive market penetration through overall creative campaign branding and innovative video productions. Support internal and external communication for businesses through website, trade shows, sales and marketing departments while highlighting video marketing.

Summary of Skills: Management/Leadership Copywriting Campaign Development/Execution Branding Strategic Planning Research Analysis Content Management SEO Media Buying Multi-Media Campaigns Television Producer/Director Videography/Editing Client Relations Website Design Graphic Design-Photoshop MS Office

Accomplishments: Founded promotions/marketing department from concept to fully operational system in 8 months for KIDK-TV in Idaho Falls. Member of Executive Committee of National MDA Telethon for three years, providing leadership and training for 300 stations nationwide. Seamlessly integrated Public Service and Promotions Departments under one department as Promotions Manager at KREM-TV. Oversaw the launch of three television networks in Spokane using multi-media outlets, non-traditional marketing and within budget for UPN, WB and CW networks on KSKN-TV. Consulted and supported launch of True Seals Gaskets new website and marketing strategy. Leadership role in updating and expanding the marketing of SME248, Spokane Chapter that has gained national organization attention. Produced video for start-up company, Minds-I to market their STEM education initiative through robotics for middle school students that has become their main online marketing tool. Produced event profile video for FIRST Robotics Regional Competition that has become the flagship video in explaining STEM education nationally. Marketing consultant for SpringTools in the development and launch of their new website and product management e-commerce initiative.

Professional Experience

Owner/Operator 09/2011 - PresentVideo Marketing Solutions, LLC - Spokane, WA Provide creative marketing strategies consistent with their core values and goals through website development and video marketing. Website content marketing and design capabilities. Video marketing that includes concept, writing, shooting and editing to final product.

Loan Originator 01/2010 08/2011

Inland Mortgage Home Loans - Spokane, WA Provided home loan services to customers that included consulting, processing and securing of loans from multiple lending institutions.

Promotions Manager 06/1998 04/2009

KREM-TV/KSKN-TV - Spokane, WA Managed seven person department while overseeing two television stations. Responsible for research analysis, strategic planning and campaign development of stations direction. Marketing leader for multiple campaigns including sales, news, station image, public service campaigns. Copywriting, producing, directing and editing on regular basis.

Public Service Director 01/1991 06/1998

KREM-TV - Spokane, WA Managed three person department. Responsible for identifying sponsorship opportunities that connected agencies with local businesses as well as station image. Producer for local MDA Telethon for seven years. Coordinated and led multiple station campaigns that created or grew station revenue through sponsorships. Maintained FCC Licensing File to ensure compliance. Acted as liaison between station and public. Regularly proactive in developing relationships with multiple non-profit agencies to support their initiatives.

Education Central Washington University - Bachelor of Arts Degree in Mass Communications. L.H.Bates Technical College - FCC First Class License and Certification

References available upon request.



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