*rd Daniel Sampson

Manager of Interactive Services at CBS Outdoor

Location

New York, New York

Industry

Internet

Overview

Current

Manager of Interactive Services at CBS Outdoor

Contributing Writer at CultureMob.com, HighbrowMagazine.com

Manager, Content Strategy at SapientNitro

Past

Manager, Content Management Group at Marriott International

Associate Director, Web Services at Corporate Executive Board

Education

University of London

Connections

130 connections

Public Profile

http://www.linkedin.com/pub/daniel-sampson/9/9a6/499

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Summary

Specialties

Deep background in all aspects of web content operations, from digital strategy to

content development to staff management

Extensive experience with Content Management Systems (Vignette, Interwoven, Tridion)

Exceptional writing and editing skills

In-depth knowledge of HTML, CSS, Adobe Creative Suite, Taxonomy construction, MS Office

suite

Able to manage multiple, concurrent projects

Able to explain complex technical propositions to non-technical staffExperience

Manager of Interactive Services

CBS OutdoorJanuary 2012Present (5 months) New York City

Contributing WriterCultureMob.com, HighbrowMagazine.comApril 2010Present (2 years 2 months)

As a contributing writer for a number of online publications, I regularly post articles

on a variety of topics from book reviews to politics and current affairs. In this role I

am responsible for the full lifecycle of a story, from inception to final publishing. This

process includes ideation, research, fact checking, writing, editing, and publishing

through a dedicated content management system.

Manager, Content Strategy

SapientNitro

Public Company; 5001-10,000 employees; SAPE; Marketing and Advertising industry

March 2010 Present (2 years 3 months) New York City

Key responsibilities:

Developing and implementing digital strategy for large and small organizations

Writing and editing web content for small (-150 page) and large (+5000 page) websites

Identifying and implementing best-in-class solutions for web content structure and

format

Advising clients on social media strategies for optimum customer engagement and product

exposure

Creating and implementing editorial standards, controlled vocabularies, and CMS

publishing workflows for client websites

Managing the content track for multiple projects simultaneously

Ensuring web projects are completed on time and within budget

Evaluating front and back-end web content organization via inventories and content

matrices

Developing enterprise taxonomies

Recent successes include the redesign and relaunch of JohnDeere.com, AChildinGrief.com

(New York Life), FairPoint.com, and SallieMae.com

Manager, Content Management Group

Marriott International

Public Company; 10,001+ employees; MAR; Hospitality industry

June 2007March 2010 (2 years 10 months) Bethesda, MD

Key responsibilities:

Lead the content track for the following website projects:

- Redesign of search function and results display

- Redesign of reservation confirmation emails

- Expanded personalization for worldwide Marriott Rewards members

- Seasonal promotions/offers for global user base

- Reorganization and establishment of user standards for the company s Vignette content

management system

Developed complex content modeling documents that served as the basis for all new

content entry and design

Managed a remote team of eight content producers; responsible for resource allocation,

project management guidance, and professional development

Conducted training sessions for new content management system users

Advised business units on product positioning on Marriott.com

Worked with marketing teams on multi-variate testing (MVT) projects

Advised project stakeholders on content management issues related to project evolution

Created and implemented editorial and publishing workflows for distributed content

teams

Business lead for all upgrades of enterprise CMS (Vignette

)

Associate Director, Web Services

Corporate Executive Board

Public Company; 1001-5000 employees; EXBD; Management Consulting industry

November 2004June 2007 (2 years 8 months) Washington, DC

Key Responsibilities:

Managed two junior content producers

Participant in the rebuilding and relaunch of all program websites across all of CEB s

practices

Strategic partner to the research, member service and marketing teams to assist them in

positioning the Web in their interactions with members

Maintain daily operation of the member websites

Designed and built topic-focused Decision Support Centers to pool and promote

research content

Education

University of London

Earned a Bachelor of Arts, Communication Studies with Information Technology

1994 1997

Additional Information

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