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Marketing Manager

Location:
Fort Wayne, IN
Posted:
October 17, 2012

Contact this candidate

Resume:

View My VisualCV Online: http://www.visualcv.com/ajuliano

Anthony Juliano Upcoming

Presentations and

**** **** ***** ***** *: 260-***-****

Classes

Fort Wayne, IN 46804

United States

Corporate Training Event -

abo40q@r.postjobfree.com

Blogging

Dec. 14, 2011

"Social Media Mythbusters:

Summary Three Common Misconceptions

That Can Hold You Back."

Northeast Indiana Chapter of PMI

Jan. 25, 2012

I am a highly-skilled professional with proven expertise in marketing strategy, writing, public speaking

and training. I balance a highly energetic and creative approach with a pragmatic understanding of

From Source to Mouth:

budgets, timelines, and desired outcomes.

Managing Media Relations

Mighty River, Deep and Wide:

The Association of Lutheran

Experience Development Executives 2012

Annual International

Educational Conference

Marketing Strategy Minneapolis, Minnesota

I have more than ten years of marketing strategy experience on both the agency and client side, Feb. 8, 2012

working with a diverse group of successful organizations like Ivy Tech Community College, Do it

Best Corp., Parkview Health, Barnes & Thornburg LLP, Eddie Merlot s, Elkhart General Hospital, Charting a Course: Developing

and Manchester College. My understanding of the changes in the industry that are affecting both old Your Public Relations/

and new media allows me to provide relevant, actionable recommendations that elicit a response from Marketing Plan

the target audience. I have a firm understanding of the different facets of marketing, including Mighty River, Deep and Wide:

advertising, public relations, promotion, and product development, and experience in deploying The Association of Lutheran

integrated strategies that leverage the appropriate tools and resources. In today s crowded, chaotic Development Executives 2012

media environment, an idea needs to stand out in order to get noticed. The strategies I develop are Annual International

designed to do just that. Educational Conference

Minneapolis, Minnesota

Writing Feb. 8, 2012

I began my career as a writer, and writing remains one of my strongest skills. I begin by understanding

the purpose of any given piece, and the audience and medium for which it is intended, and execute Past presentations

accordingly. I believe my conversational, unique writing style allows my work to cut through the clutter.

My goal is to be as concise as possible, while providing the precise meaning needed to convey an Get Organized!: How to Stay

idea. It s writing designed to be read--and acted upon. Productive in Today's Fast-

Paced,

Public Speaking and Training Hyperconnected World

Presenting in front of a group, in a classroom or elsewhere, is one of my true passions. It s also an with Emily Fitzgerald and Emily

opportunity that I approach with respect for the audience s needs and diligence in making sure the Osburn Bermes

experience is rewarding for everyone in the room. I have presented in the classroom at Indiana Tech Greater Fort Wayne Chamber

and Indiana University - Purdue University Fort Wayne (IPFW), as a guest speaker at Taylor of Commerce

University, as a panelist for the Northeast Indiana Chapter of the Association of Fundraising Oct. 2011

Professionals, as a session facilitator at the Young Leaders of Northeast Indiana Leadership

Institute and for Leadership Kokomo, and at events hosted by the Advertising Federation of Fort LinkedIn for Professional

Wayne, the Fort Wayne Area Association of REALTORS, the Greater Fort Wayne Chamber of Development

Commerce, Ivy Tech Community College and Do it Best Corp. I come to my presentations Indiana University - Purdue

prepared, with a great deal of energy, and with a desire to facilitate an interactive conversation, instead University Fort Wayne

of just delivering a monologue. I also understand the potential of PowerPoint and the Internet as Sep. 2011

presentation media, going well beyond templates to design visuals that are truly engaging. (See

column at right for a complete list of my past presentation topics.) Doing the Math on Google Plus:

An Overview

Cancer Services of Northeast

Work History Indiana

Sep. 2011

Asher Agency

Doing the Math on Google Plus:

Fort Wayne, IN, United States 2004 - Present An Overview

Allen County Public Library

Sep. 2011

Page 1 of 9

View My VisualCV Online: http://www.visualcv.com/ajuliano

Account Supervisor/PR Manager

"3 Unassailable Social Media

I'm a marketing and social media strategist, helping my clients find an audience, craft a message,

Truths"

and then connect the two. I'm not beholden to one strategy: my goal is to find the best solution,

Rotary Club of New Albany

whether that's a Facebook page, a news release, or a TV spot. I'm also a writer, working on

Aug., 2011

everything from six-word billboard headlines to 6,000 word feature articles. The industries in which I

View slides

have the most expertise include higher education, healthcare, and professional services.

"The Social Media Soundtrack:

IPFW 10 Great Songs That Remind

Us What's Most Important"

Fort Wayne, IN 2009 - Present Cancer Services of Northeast

Instructor Indiana

Aug., 2011

I've developed and taught Introduction to Social Media, LinkedIn for Professional Development, and

Social Media for Business classes. I've also taught IPFW's first Business Success and Strategy

The Who? What? When?

Seminar Marketing Component class. I'll be teaching the following classes in the Spring 2011

Where? & Why? of Social

semester:

Media: A CEO's Guide

Greater Fort Wayne Chamber

LinkedIn for Professional and Business Development - Feb. 9, 2011

of Commerce CEO Roundtable

Powerful Presentation Skills - Feb. 22 & Mar. 1, 2011

Jul., 2011

Getting Results with Social Media - Mar. 4, 2011

View slides

Professional Business Writing - Mar. 10, 2011

The Indispensable Advisor:

Leveraging Social Media to be

a Resource to Your Clients

(webinar)

Indiana Tech Indiana Small Business

Development Center

Fort Wayne, IN, United States 2005 - Present Jul., 2011

Adjunct Faculty, Business, Communication, and Writing

Asher Agency seminar (in

I teach Professional Communication and marketing classes. I'm tough, but fair. partnership with Barnes &

Thornburg LLP)

Social Media: Protecting Your

Barnes & Thornburg LLP Brand, Managing Risk

Greater Fort Wayne Chamber

Fort Wayne, IN, United States 2003 - 2004

of Commerce Chamber

Regional Marketing Manager Academy

Jul., 2011

Parkview Health Asher Agency seminar

"Social Marketing - Fitting the

Fort Wayne, IN, United States 1998 - 2003

Pieces Together"

Various - see below Whitley County Economic

Development Corporation

Summer Series: Strategic

Marketing/Community Relations Manager, 2002 - 2003

Leveraging for Your Business

Director of Community Relations, Parkview Huntington Hospital, 2001 - 2002

Jun., 2011

Community Relations Specialist, Whitley Memorial Hospital, 1998 - 2001

View slides

Asher Agency seminar

Education "Social Media Unplugged"

Jun., 2011

Indiana Tech Allen County Public Library

Fort Wayne, IN, United States

LinkedIn in Depth

Master of Business Administration Cancer Services of Northeast

Indiana

GPA: 4.0 on a 4.0 scale

Jun., 2011

2003 - 04 Outstanding Graduate

View slides

All the news that's fit to tweet:

Indiana University - Purdue University

how social media is changing

(IPFW)

Fort Wayne, IN, United States

Page 2 of 9

View My VisualCV Online: http://www.visualcv.com/ajuliano

Master of Arts, English news gathering and news

reporting

Fort Wayne Journal Gazette

GPA: 4.0 on a 4.0 scale

May 2011

1997 - 98 Sylvia E. Bowman Award for excellence in writing

View slides

LinkedIn for Human Resource

Salem State College Professionals

Northeast Indiana Human

Salem, MA, United States Resource Association Annual

Bachelor of Arts, English Conference

May, 2011

1992 - 93 Arts & Sciences Award recipient

View slides

"Accessibility: Fort Wayne's

Media/Interviews Competitive Advantage"

TEDx Fort Wayne

Reader interview: Bio on baseball legend Ted Williams a hit so far (profile) May 2011

Fort Wayne News-Sentinel Watch video

Nov. 12, 2011 View slides

What to look for when putting together your social media team "Your Worst Enemy, Your Best

Greater Fort Wayne Business Weekly Friend: How Social Media Can

Nov. 11, 2011 Hinder--and Help--Your

Fundraising Efforts"

To Avoid Inbox Insanity, Start Treating Email More Like Postal Mail Indiana-Michigan Chapter of

Inside Indiana Business Inside Edge Association for Lutheran and

Oct. 11, 2011 Christian Development

Executives

Circle around to learn more about using Google Plus April 2011

Greater Fort Wayne Business Weekly

Oct. 7, 2011 "Social Media Tools and

Strategies: Proven Ways to

More Facebook changes on the way (interviewed) Maximize ROI"

News Channel 15/WANE-TV Greater Fort Wayne

Sep. 22, 2011 Chamber of Commerce

Chamber Academy Series

Doing the Math on Google Plus

April 2011

Greater Fort Wayne Business Weekly

Aug. 26, 2011

"What's Your Story?"

Leadership Fort Wayne

Being two-faced rarely works for businesses on Facebook

April 2011

Greater Fort Wayne Business Weekly

Aug. 5, 2011

"Putting Social Media to Work:

How to Drive Results and

3 important principles for getting the most out of LinkedIn

Connect with Your Audience"

Greater Fort Wayne Chamber of Commerce Emphasis magazine

Asher Agency seminar

August 2011

April 2011

Advertising's Place in Today's Marketing Environment

"Your Mama Don't Text and

Inside Indiana Business Inside Edge

Your Daddy Just Got Rick

July 27, 2011

Roll'd: Making Better Choices in

Today's Changing

"Top Talent May Be a Click Away: Three Ways to leverage LinkedIn for Recruiting"

Communication Environment"

Business People

Indiana Statewide Association

July 2011

of Rural Electric Cooperatives

April 2011

Social media isn t without its risks

View slides

Greater Fort Wayne Business Weekly

July 1, 2011

"LinkedIn In Depth"

Greater Fort Wayne

Successful social media is based on time-tested principles

Chamber of Commerce

Greater Fort Wayne Business Weekly

June 3, 2011 Brown Bag Lunch Series

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View My VisualCV Online: http://www.visualcv.com/ajuliano

Making social media work for you

March 2011

Greater Fort Wayne Business Weekly 2011 Small Business Success Guide

May 2011

"Social Media Tools and

Strategies: Proven Ways to

Location-based social media: where it's at

Maximize ROI"

Greater Fort Wayne Business Weekly

May 6, 2011 Greater Fort Wayne

Chamber of Commerce

Unheatlhy perception? (interviewed) Chamber Academy Series

Magazine again needles Fort Wayne in rankings, but the bigger problem may be the city's lack of March 2011

identity

Greater Fort Wayne Business Weekly

"The Net Impression: Using

Apr. 8, 2011

Social Media to Grow Your

Network"

Don t let internal skeptics derail your social media strategy

The Domino Effect of Whitley

Greater Fort Wayne Business Weekly

County

Apr. 1, 2011

March 2011

View slides

Midday Matters: Social Media (starts at 18:45)

WBOI-FM

Powerful Interpersonal

Mar. 29, 2011

Communication & Presentation

Skills

Reaction to "Citizens Square" (interviewed)

Young Leaders of Northeast

News Channel 15/WANE-TV

Indiana

Mar. 14, 2011

February 2011

You do have the time

"Putting Social Media to Work:

Greater Fort Wayne Business Weekly

How to Drive Results and

Mar. 4, 2011

Connect with Your Audience"

Asher Agency seminar

"'I get nervous when I don t get nervous': Great presentation advice from Beyonce"

February 2011

Business People

February 2011

"No one cares about your

mission statement: nonprofits,

Harry Baals a big hit (interviewed)

social media, and the rat's ass"

News Channel 15/WANE-TV

Association of Fundraising

Feb. 10, 2011

Professionals Northeast

Chapter

Get them talking

January 2011

Greater Fort Wayne Business Weekly

View slides

Feb. 4, 2011

"Plug in to Networking:

Five predictions for 2011: What to expect in social media

Connecting With Others to

Greater Fort Wayne Business Weekly

Reach Your Goals"

Jan. 7, 2011

The Domino Effect of Whitley

County

"Fired over Facebook" (interviewed)

January 2011

News Channel 15/WANE-TV

View slides

Jan. 3, 2011

"New Year's Revolution: Putting

New Year's Revolution: Putting Social Media to Work in 2011

Social Media to Work in 2011"

Inside Indiana Business Inside Edge

Northeast Indiana Human

January 2011

Resource Association

January 2011

A social media Christmas

View slides

Greater Fort Wayne Business Weekly

Dec. 3, 2010

"Listen up and stand out: using

social media to connect with

Deputy mayor: City contract involves more than social media

your customers"

Greater Fort Wayne Business Weekly

Private business group

Nov. 19, 2010

November 2010

View slides

If Facebook isn t for you, there are other social media tools

Greater Fort Wayne Business Weekly

Oct. 29, 2010

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View My VisualCV Online: http://www.visualcv.com/ajuliano

Understand what Facebook can offer, or you might get burned

2nd annual panel

Greater Fort Wayne Business Weekly

discussion: Marketing 101

Oct. 1, 2010

Advertising Federation of Fort

Wayne

Avoiding Inbox Insanity: 3 tips to cut through the electronic clutter and communicate more clearly

Oct. 2010

Inside Indiana Business Inside Edge

September 10, 2010

"Creating a Virtual Community:

Using Social Media to Connect

"Stats make a compelling case for using social media"

with Students, Prospects and

Greater Fort Wayne Business Weekly

Alumni"

Sep. 3, 2010

National Council for Marketing

& Public Relations District 3

"Leveraging Goodwill: How Public Relations Can Boost Your Business" (interviewed)

Conference

Hardware Retailing

Oct. 2010

Sept. 2010

"Three Unassailable Social

"Getting started with social media: seven steps to a successful launch"

Media Truths"

Greater Fort Wayne Business Weekly 2010 Small Business Success Guide

Fort Wayne Chapter of the

Aug 2010

National Association of

Insurance & Financial Advisors

"Five Things You're Probably Not Doing on LinkedIn"

Sept. 2010

Greater Fort Wayne Business Weekly

Jul. 30, 2010

LinkedIn facilitator

Northeast Indiana Nonprofit

"The Net Impression: Social Networking and Your Personal Brand"

Alliance Excellence in Social

Greater Fort Wayne Business Weekly

Media Seminar

Jun. 25 - Jul 1, 2010

June 2010

"When Bad Things Happen to Good Organizations: Four Keys to Communicating in a Crisis"

"Creating a Virtual Community:

Inside Indiana Business Inside Edge

Using Social Media to Connect

June 23, 2010

With Distance Education

Students"

"Oh, what a tangled Web" (interviewed, website design and strategy)

Indiana College Network

Greater Fort Wayne Business Weekly

Coordinators Conference

Apr. 23-29, 2010

June 2010

View slides

"What's NOT New About New Media"

Inside Indiana Business Inside Edge

"Leveraging Social Media for

April 16, 2010

Business"

Northeast Indiana Human

Social hours: Some employers ban sites like Facebook because of productivity worries; others see

Resource Association

benefits in allowing access to social media (interviewed, social media in the workplace)

Greater Fort Wayne Business Weekly Annual Conference

Mar. 26 Apr. 1, 2010 May 2010

View slides

Social networking fever (on-camera interview, social media for business)

News Channel 15/WANE-TV

"LinkedIn In Depth"

Sep. 23, 2009

Fort Wayne Social Media

Breakfast

Keep speech clear, concise (feature, elevator speeches)

May 2010

Journal Gazette

View slides

Sep. 7, 2009

Have I Got News for You:

Personal Business: Career Path (profile)

Building Relationships with

Greater Fort Wayne Business Weekly

Your Local Media

Jan. 9 15, 2009

Do it Best May Market

May 2010

Productivity Tips for Every Hour of the Day

Greater Fort Wayne Business Weekly

Jun. 27 Jul 3, 2008 "Using Social Media to Connect

with Your Customers"

"Launching your brand" Do it Best May Market

Business People May 2010

May 2008

"Branding by Example"

Page 5 of 9

View My VisualCV Online: http://www.visualcv.com/ajuliano

Business People

"Social Media for Business"

April 2008

(co-presenter)

Ivy Tech Community

"Understanding Branding"

College Workforce and

Business People

Economic Development

March 2008

Professional Development

Conference

"Why You Should Use a Public Relations Advisor" (interviewed)

April 2010

Indiana Business Magazine

View slides

February 2008

Shrinking to Grow: Want to reach more people with your message? Focus on a smaller audience. When Bad Things Happen to

Business People Good Organizations: Crisis

Oct. 2007 Management Tools for Today s

Communication Environment

Top Stories and People of the Year Picks (contributor) Leadership Whitley County

Greater Fort Wayne Business Weekly April 2010

Jan. 2-8, 2006

"Less is More: Cutting Through

the Clutter in Today s Crowded

Communication Environment"

Indiana Statewide

Association of Rural Electric

Cooperatives

April 2010

View slides

"Social Media in Your Marketing

Plan"

Northeast Chapter of the

Indiana Society of Professional

Land Surveyors

April 2010

View slides

"Best Strategies for the

Evolving World of PR"

(panelist)

Hoosier Hospitality

Conference

March 2010

View slides

Powerful Interpersonal

Communication & Presentation

Skills

Young Leaders of Northeast

Indiana

March 2009

"The Net Impression: Social

Networking and Your

Personal Brand,"

Leadership Fort Wayne

January 2010

Less is More: Cutting

Through the Clutter in

Today s Crowded

Communication

Environment

Leadership Kokomo

Page 6 of 9

View My VisualCV Online: http://www.visualcv.com/ajuliano

November 2009

Less is More: Cutting

Through the Clutter in

Today s Crowded

Communication

Environment

Tri-State Medical Group

October 2009

Putting Social Media to

Work for Your Business: How

Connecting With Your

Customers Online Can Help

You Grow"

American Advertising

Federation 6th District

Conference

October 2009

View slides

Bridging the

Communication Gap: How to

Listen and Be Heard, from

Facebook to Face-to-Face

Indiana Economic

Development Association

Fall Conference

September 2009

View slides

Can You Hear Me Now?

How the Social Media

Revolution is Transforming

Communication--and Your

Business,"

Advertising Federation of

Fort Wayne

August 2009

View slides

"Social Networking for Real

Estate Professionals: How

LinkedIn, Facebook, Twitter,

and Other Tools Can Help

You Grow Your Business

Fort Wayne Area

Association of REALTORS

August 2009

View slides

Floor 'Em with a Great

Elevator Speech

Greater Fort Wayne

Chamber of Commerce

May 2009

View slides

Page 7 of 9

View My VisualCV Online: http://www.visualcv.com/ajuliano

Communication Skills for

Today s Young Leaders

Young Leaders of Northeast

Indiana

March 2009

Lessons from Today's

Great Brands

Women s Council of

REALTORS

February 2009

View slides

"Powerful Communication

and Presentation Skills"

Leadership Kokomo

November 2008

Communication Skills for

Today s Young Leaders

Young Leaders of Northeast

Indiana

March 2008

Marketing and Non-Profits

(panelist)

Association of Fundraising

Professionals Northeast

Chapter

October 2006

Have I Got News for You:

Building Relationships with

Your Local Media

Do it Best May Market

May 2005

Past Classes

Indiana University - Purdue

University Fort Wayne

- Introduction to Social Media

- Social Media for Business

- Business Success and

Strategy Seminar

Marketing component

- LinkedIn for Professional

Development

Indiana Tech

- Professional

Communication

- Marketing Research and

Decision Making

- Composition I and II

- MBA 6810: Communication

for Accountants

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View My VisualCV Online: http://www.visualcv.com/ajuliano

Ivy Tech Community College

- Connecting With Your

Audience on Facebook

This next-generation resume was created using VisualCV

Page 9 of 9



Contact this candidate