Marketing Executive
Resume:
Tanya M. Howard
Chesapeake, Va. 23320
abo3ji@r.postjobfree.com
SUMMARY
Communications leader and strategist with demonstrated success handling high-impact,
diversified opportunities and challenges for major businesses across multiple industries. Adept at
translating corporate vision and objectives into actionable brand-aligned communications for
accelerated business growth. Creative, smart, and integrated brand communications, corporate
communications, public relations, public affairs, marketing communications, media relations,
community relations, and thought leadership campaigns employing innovative methods to
engage internal and external stakeholders with award-winning results. Energetic, proactive,
progressive professional in fast-paced, demanding environments who delivers dynamic market
introduction and sustainability initiatives throughout fluid economic, political, and consumer
climates. A former Associated Press reporter with news stories featured in media outlets across
the globe.
SPECIALITIES INCLUDE
Strategic Planning Public Relations Brand
Management
Reputation Management Public Affairs Change
Management
Crisis/Issues Management Executive Communications
Stakeholder Engagement
Media Relations Thought Leadership Community
Relations
PROFESSIONAL EXPERIENCE
TMH COMMUNICATIONS – Chesapeake, Virginia. 2011 -
Present
President
• Provide communications counsel to clients.
• Provide media analysis to assess opportunities and offer communications solutions.
• Develop communications collateral.
PORTFOLIO RECOVERY ASSOCIATES, INC. (PRA) – Norfolk, Virginia. 2010 - 2011
Vice President, Corporate Communications
• As member of Executive Team, developed and implemented strategic, comprehensive brand, internal and external communications
for industry-leading financial services firm at corporate headquarters, as well as all subsidiary locations across 10 states
nationwide.
• Served as executive member of PRA Charitable Giving Committee to identify grant and corporate sponsorship recipients, while
spearheading efforts to increase relationship building and public relations throughout local markets, resulting in more favorable
coverage in national, local and trade media.
• Built the newly created Corporate Communications Department, including standardizing policies/practices and establishing
infrastructure for all communications and media relations, significantly increasing efficiency and effectiveness.
• Implemented brand-aligned communications for internal and external audiences to enhance corporate reputation, building pride,
morale and line of sight for employees and increasing positive engagement with media and investor analysts.
• Enacted messaging initiatives for company, e.g. creating social media presence and implementing SEO strategy to mitigate online
reputation issues.
• Transitioned annual report and quarterly earnings communications to elevate and target messaging for investment community.
• Acted as lead corporate spokesperson and media strategist, providing public relations counsel to PRA Executive Team.
• Managed budget and in-house staff, multiple agencies and vendors.
CHASE CARD SERVICES – Wilmington, Delaware. 2006 - 2010
First Vice President, External Affairs (2007- 2010)
• Directed development and implementation of strategic, integrated, national communications initiatives for Fortune 10
firm, including first-to-market Chase Freedom, the most successful proprietary rewards card in Chase history, garnering
media impressions in excess of 500 million, in addition to breakthrough impression results for Chase Sapphire and Ink from
Chase.
• Partnered with Fortune 500 companies to develop and execute provocative consumer public relations to drive media
results in support of co-branded credit card launches, e.g. Disney, Amazon, Continental, Southwest Airlines, and Office
Depot, meeting or exceeding public relations objectives for mutual parties.
• Spearheaded multiple, progressive and innovative public relations, media relations and marketing communications
practices that extended traditional media reach, including brand integration, product placement and social media, to increase
buzz among target audiences.
• Provided media and public relations counsel on industry issues to JPMC and LOB executive and senior leadership.
• Led communications support for Mid-Atlantic Community Relations team, including event planning and public
relations.
• Managed staff, including Vice Presidents and Assistant Vice Presidents.
• Managed public relations agency and $3MM budget.
• Served as corporate spokesperson daily on complex reactive and proactive media issues with top-tier, national
mainstream and financial services trade media.
Vice President, External Affairs (2006 – 2007)
THE MADISON GROUP – Columbus, Ohio. 2001 - 2006
Principal
• Provided public relations counsel to a variety of clients in the private, public and non-profit sectors.
• Developed communications strategies and marketing collateral, including comprehensive, grand opening, special event plan
for $2.1 million community center, candidacy packages for political officials, and marketing proposal for client to win portion of
$500 million construction/renovation funding for Columbus Public School district school revitalization plan.
• Developed and implemented communications strategy for annual cultural festival in Columbus, attracting 300,000 visitors
from across the U.S.
• Managed sub-contract and freelance staff of writers and graphic designers.
THE MAZER CORPORATION – Dayton, Ohio. 2000 - 2001
Director, Corporate Communications (2001)
• Directed all internal and external communications efforts for privately held, leading textbook manufacturer.
• Developed and led implementation of integrated communications plans, solidifying company’s strong reputation, increasing
customer and media interest in company, and increasing number of sales leads.
• Successfully launched employee communications campaign to support company’s organizational change, leading to
significant improvement in employee morale, productivity and organizational effectiveness.
• Served on the community relations team to review and fulfill grant and sponsorship requests, participate in community
activities and represent company at multiple charitable events.
• Managed marketing communications budget.
• Supervised direct staff and interdisciplinary teams.
• Provided communications counsel to executive leadership team throughout four states.
• Served as chief corporate spokesperson.
Manager, Marketing Communications (2000 – 2001)
AMERICAN ELECTRIC POWER (AEP) – Columbus, Ohio. 1994 - 2000
Communications Consultant (FTE) (1998 – 2000)
• Led all internal communications initiatives for corporate university of Fortune 200 energy provider.
• Developed strategic, integrated communications plan for the AEP Institute, which dramatically increased awareness of the
business unit and its service menu.
• Served on the Change Management team to identify, coordinate and implement organizational communications efforts for
acquisition of another company.
• Developed, planned and directed multiple, concurrent breakout sessions for 300 participants at annual executive summits.
• Proposed and directed rollout of market research study to identify and measure operational and communications
performance gaps and recommended corrective strategies.
• Provided communications for community involvement efforts, participated in development of annual community
involvement strategies, and represented company at numerous corporate and charitable events.
• Supervised staff in matrix environment.
Training Facilitator (1997 – 1998)
Media Representative – Subsidiary & Corporate (1994 – 1997)
EARLY CAREER
OHIO DEPARTMENT OF ADMINISTRATIVE SERVICES – Assistant Chief of Communications, 6 Years
ASSOCIATED PRESS – Reporter, 1 Year
EDUCATION
Antioch University - Yellow Springs, Ohio. The Ohio State University – Columbus, Ohio.
The McGregor School Department of Journalism – News/Editorial Sequence
Master of Arts in Management, 3.9 GPA Bachelor of Arts
HONORS
2010 – PRSA Silver Anvil Award, Marketing Consumer Services, Introduction of Chase Sapphire
2010 – PRSA Silver Anvil Award of Excellence, Marketing Business to Business, Introduction of Ink from Chase
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