Manager Marketing
Resume:
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Scott Magnus
References
MARKETING EXECUTIVE
(Superior)
Tammy Beil 9008 Stonybrook Blvd. h: 870-***-****
Sylvania, OH 43560
Vice President of Marketing
United States
FedEx
484-***-**** abo3gi@r.postjobfree.com
abo3gi@r.postjobfree.com
Scott is a high caliber performer who
utilized his classic brand management
Summary
training and diverse industry experiences
to develop/implement strategic marketing
Proven brand builder with progressive career in Fortune 100 companies. Diverse industry experiences
plans and promotional campaigns
and accomplished product portfolio management skills, including international markets, have resulted
resulting in exceptional ROI. He
in exceptional ROI. Proactive change agent with recognized leadership talents, consensus-building
successfully navigated his way through a
abilities and influencing capabilities. Astute business and financial acumen, as well as outstanding
matrix organization by capitalizing on his
communication and problem-solving skills. Thrives in fast-paced culture providing innovative strategies,
business acumen and ability to secure
fresh ideas, and insightful perspectives.
consensus. Scott s entrepreneurial
thinking led to numerous innovative go-
to-market strategies, creative
approaches and insightful perspectives.
CAREER HIGHLIGHTS
His greatest asset is growing and
managing a team. In addition, he has
2008 FedEx "Five Star" Winner the most Prestigious FedEx Annual Award.
produced outstanding results through
Led "National" rollout of Red Dog and Icehouse, 2 of Miller Brewing s most successful new
product life cycle management. He is a
brands.
change agent with demonstrated abilities
800% increase in Fisher Hamilton s "new" products by creating dynamic go-to-market
to increase revenue and market share in
strategy.
a declining industry through market
$1 million revenue growth (6 months) at FedEx through the creation of demand generation
segmentation, planning and execution.
program.
Scott would be a tremendous addition to
Business turnaround through analysis, differentiation, repositioning, and e-commerce
any customer-focused organization.
implementation.
(Peer)
Jack Parker
Senior Manager, Field Marketing
FedEx
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Scott and I were peers on the FedEx
Work History
marketing team. He is a savvy marketer
who can quickly build consensus within
FedEx Corporation
cross-functional work teams. Scott's
unique blend of B2B and B2C expertise
Harrison, AR, United States May 2007 - Apr 2009
allowed him to transfer winning
Sr. Manager, Product Management
marketing strategies from his diverse
background. Because of his strong
Managed and developed a team od six marketing managers within a matrix organization that
analytical skills and understanding of the
optimized products at FedEx Freight through their product life cycle, and collaborated with FedEx
customer, he successfully developed/
companies to successfully market all freight products throughout North America. Grew revenue,
implemented actionable marketing plans
profits and market share by creating innovative programming to enhance market leadership
and promotional campaigns that
position, in a declining industry. Selected to lead key Cross-OpCo projects such as U.S. Domestic
delivered exceptional ROI. Scott is a
Freight Product Rationalization Core Team. Reported to VP of Marketing. Held P&L responsibilities.
natural leader that generates
Generated $68 million in revenue, an $8 million (13%) YOY increase - developed
engagement and commitment from those
Marketing Plan focused on driving employee engagement through enhanced
around him. He forms strong
measurement and reporting tools.
relationships easily, making him a
Produced $11 million in incremental revenue on the FedEx National LTL and Canada
consummate team player and an asset
campaigns through account segmentation, "ground breaking" customer offers and
to any organization.
dynamic print and web e-marketing.
Launched cohesive go-to-market strategy led US Domestic Freight Product
(Peer)
Brian Anderson Rationalization Cross-OpCo Project Team. Integrated web and off-line applications.
Conducted competitive assessment, trend identification, SWOT, product positioning,
Senior Manager, Marketing segmentation, services gaps/overlaps, profitability/market share analysis.
Communications
Common Website drove the creation of a single on-line face to enhance the customer
FedEx
experience for both FedEx Freight and FedEx National LTL.
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Winner of the "Best of the Best" and "Peer" Awards for outstanding marketing
leadership and excellence.
abo3gi@r.postjobfree.com
Scott is great to work with, drawing from
his broad background in marketing to
enhance the value of any project at
hand. His in-depth understanding of
printing and MarCom were a great help
as his Product Management team
Harrison, AR, United States May 2006 - Apr 2007
collaborated with us to drive revenue-
generating programs and promotions.
Manager, Marketing Communications
His affable demeanor and insightful
Designed strategic IMC plans and messaging platforms aligned with business objectives.
guidance were continually appreciated
Developed communication strategies to enhance corporate brand image. Managed and coordinated
as we navigated change. Scott's ability in
relationships with ad agencies, vendors and all print resources. Reported to Senior Manager,
both strategic development and tactical
Marketing Communications.
implementation would be an asset
Generated $4.3 million (143%) increase in incremental revenue in the Cross-OpCo
anywhere.
FedEx First and Goal program - developed/executed comprehensive Integrated
Marketing Communication (IMC) plan that included full integration of the sales channel.
Brian Raniewicz Launched FedEx Freight brand into Canada spearheaded development of electronic
and print communication pieces, collateral and transit maps. Recognized with an Extra
(Professional)
Mile Award.
Sr. Director, Business Development
Initiated small business "value proposition" creation secured small business
Meridian One Corporation
funding for freight centric customer research - Fred Smith (Chairman) identified this
abo3gi@r.postjobfree.com
segment a key priority for the global enterprise.
"Scott s experience in marketing and
business development would make him a
tremendous asset to any organization
seeking profitable organic growth
through market expansion, product
development or customer acquisition.
Scott and his team were responsible for
the successful on-time launch of a major
Fisher Scientific International Inc.
multi-million dollar joint venture between
our respective companies. He is an
Two Rivers, WI, United States Dec 2004 - Jan 2006
excellent strategist, collaborator and
project manager; he effectively motivates
Marketing Manager
and manages teams. Scott would be a
Managed all dynamics of marketing mix for Fisher Hamilton, the world s leading manufacturer of
great addition to any company interested
laboratory furniture and airflow products. Responsible for development of strategic marketing plans
in a marketing professional with a proven
including select international markets. Managed a $20 million budget and agency relationships.
track record of delivering results!
Reported to VP of Marketing.
Increased revenues 17% in declining market with the successful roll out of new
David Richards products.
Generated 37% cost savings implemented comprehensive cost-benefit analysis.
(Professional)
Grew incremental sales 41% in underdeveloped channel via creative web-based
Principal
direct marketing campaign.
Burnham Richards Agency
abo3gi@r.postjobfree.com
Burnham Richards had worked with
Fisher Scientific on a year-long project.
Great Lakes Graphics
When Scott was hired and took charge,
Green Bay, WI, United States Aug 1995 - Aug 2004
he had it completed within weeks. His
decision-making and management skills
General Manager / Principal
sped up the process while keeping
Responsibilities spanned all aspects of business acumen including strategic planning, marketing,
everything on brand strategy. He is a
product development, marketing research operations management, technology research, sales
smart marketer with a no-nonsense
management, vendor negotiations, and personnel development. Supervised team of 10 +
approach to getting things done and
individuals. Full P&L accountability.
done right.
Ignited sales 300% and profits 170% while reducing costs 26% over 8 years,
despite declining market.
(Superior)
Michael Pearl Improved productivity and efficiency drove repositioning strategy, developed
creative marketing plans, aligned focus on cost containment, and managed aggressive
Director, Marketing Communications
vendor negotiations.
FedEx
Increased referrals by 32% developed effective Customer Loyalty Program.
abo3gi@r.postjobfree.com Generated 26% increase in "new" customers targeted campaign including direct
mail / e-mail.
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Grew e-commerce business to 17% of total sales over 3 years aggressively drove
e-marketing initiatives (search engine optimization, e-zines and banner ads).
While at Fed Ex, I had the opportunity to
hire and manage Scott Magnus. First of
all, Scott is certainly one of the best hires
that I have made in my career. Scott is a
extremely disciplined Marketing
Professional with tremendous strategic
Miller Brewing Company
skills and insight. Scott's leadership
ability, proactive mindset and even Milwaukee, WI, United States Aug 1995 - Jan 1993
temperament make him a great asset to
Associate Brand Manager
any organization.
Designed creative marketing plans that drove brand awareness and volume and share growth in a
6-state region. Accountable for new brand/package introductions, local media creative development,
strategic pricing, volume forecasting, consumer promotional overlays, sponsorship opportunities,
and direct marketing. Provided strategic direction to the promotional and advertising agencies.
Managed 2 pricing analysts and an assistant brand manager; held dotted-line authority over 2 Sales
& Marketing Planners.
Spearheaded roll out of 2 of the most successful introductions in company's
Small Business
history - attained 5.4% market share on Red Dog and 22% market share on Icehouse,
Campaign versus brands' national shares of 2.1 and 10.7.
Grew premium brands in supermarkets, c-stores, drug store and mass
merchandising channels by 23% through leveraging existing properties through
custom point-of-sale, packaging and radio and outdoor.
Increased premium volume 15% versus 6% - segmented key packages in targeted
channels.
Milwaukee, WI, United States Jan 1990 - Jan 1993
Assistant Brand Manager
Implemented key brand/media strategies and creative marketing plans to grow a relatively new
Targeted campaign to increase share-of-
brand to become a nationally recognized top 10 brand. Responsible for entire marketing mix
wallet, build awareness and stimulate trial
including brand analysis, pricing, new brand package rollout, design changes, channel specific
among prospects.
P.O.S., and directing outside agencies and vendors. Managed a $90 million budget to within +/-5%.
Responsible for a Pricing Analyst and a college intern.
Strong call-to-action - weekly gas cards
Grew portfolio of brands from a 5.1 to a 13.3 share of market despite declining
and "free" shipping grand prize.
market.
Secured 50,000 new accounts drove a Nationwide Concentration Day distributor
Multi-touch tactics - search engine
incentive supported by a motivational sales video, customized P.O.S., and market-
optimization and marketing, banner ads,
specific sell sheets.
direct mail, e-Mail and landing page. Social
Secured improved supermarket share from 17.7 to 23.6 by initiating core packaging
Media tools (podcasts,webinars, rss feeds
re-design.
and downloadable white paper).
Improved brand awareness 43% over 3 years targeted creative initiatives across all
media.
Results: $2 million incremental revenue
and 200,000 additional shipments. 3000
new customers secured.
Education
University of Wisconsin - Eau Claire
FedEx National LTL Eau Claire, WI, United States
Growth Campaign Bachelors of Business Administration, Marketing
Major campaign was developed and
launched in 4-weeks, normal planning
Florida Institute of Technology
cycle 12-weeks.
Melbourne, FL, United States Present
Targeted shippers in hub groups not
M.B.A., Marketing
currently shipping from East Coast to West
Coast. - incentivized with compelling $65
multi-use coupon.
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Skills
Created and implemented conventional
Specialties:
and non-tradditional vehicles - tactics (Expert)
included social media toos and search
10+ Years Experience, (Last Used
engine marketing.
Areas of Expertise:
Results:
Business-to-Business (B2B) and Business-to-Consumer (B2C) Experience
Generated $9 million incremental revenue
Entrepreneurial Skills and Abilities
and increased average daily shipments
New Product Development (Ideation - Commercialization)
23% over goal. Activated over 5000 new
Marketplace Analysis and Trend Identification
customers.
Broad-Based Business and Financial Acumen
Profit and Loss Management
Integrated Communication and Promotion Plans
Market Strategy and Planning
Global Brand Portfolio Management
Search Engine Marketing and Optimization
Mexico Door-to-Door Social Media Integration
Campaign E-Commerce "Monitization"
Business Devlopment (on-line / off-line)
Major Campaign focused on encouraging
Aggressive Revenue and Market Share Growth
US southbound customers and prospects
Customer Acquisition and Retention "Loyalty"
currently shipping to the U.S. Mexican
Change Management
border to ship directly to their customer's
destination using the FedEx Door-to-Door
Service.
Objective
Compelling offer to stimulate trial and
adoption - up to 25% discount on the
Secure a marketing leadership position within a customer centric matrix organization where I can utilize
Mexican portion.
my diverse industry expertise, strategic and creative thinking, and entrepreneurial orientation and
abilities to drive profitable organic growth.
Integrated promotion utlizing direct mail, e-
mail, out-bound telemarketing, search
engine keyword, micro-site, webinar and
downloadable whitepaper.
Results:
Grew revenue 200% and shipments
145%Established pricing for 40% of non-
tariff customers and converted 60% of
targeted prospects. Enhanced marketing
data base by securing key decison maker
contact information from 6500 prospects.
FedEx First & Goal
Cross OpCo NFL themed campaign
targeting small/medium buisnesses.
Principal objective - secure larger share-of-
wallet from exicting customers - activate
targeted prospects.
Media schedule -banner ads, print ads,
televison and cable and field marketing
sponsorship events. Compelling weekly
and grand prize winners of trips and
branded merchadise to build and maitain
interest. Marketing tactics - direct mail, e-
mail, landing page, website, early
registration incentive, social media.
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Results:
Generated $4.3 million (143%), tonnage
(125%) and shipments (136%). Registered
over 50% of invitees - highest of any
OpCo.
2008 FedEx "Five
Star"Award
Congratulatory letter from FedEx Chief
Operating Officer on winning the
2008 FedEx "5-Star" Most Prestigious
Award (One of 88 out of 35,000 possible
nominees). Awarded for superior
leadership, creativity and results.
Marketing Team Meeting
Presentation developed for my
manager to deliver to FedEx
Senior Leadership.
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