Manager Marketing

Michael J McCoy

Email: abo2jl@r.postjobfree.com

Address:

City: St. Louis

State: MO

Zip: 63108

Country: USA

Phone: 202-***-****

Skill Level: Any

Salary Range:

Primary Skills/Experience:

MBA graduate searching for an Associate Brand Manager position in the fast moving consumer goods industry. Strong knowledge of marketing concepts and strategies with experience in Data Analysis using syndicated data. Highly Motivated with, almost 7 years of work experience in politics, government and marketing, working cross functionally with staff at multiple levels, led numerous marketing and administrative projects. Managed competing priorities and mitigated expenses and project redundancies.

Educational Background:

High School Dipolma from Washington University, Saint Louis MO 1/2001 to 5/2012 (Marketing)

High School Dipolma from American University, Saint Louis MO 1/2001 to 10/2012

High School Dipolma from American University, Saint Louis MO 1/2001 to 10/2012

Job History / Details:

Career Focus

MBA graduate searching for an Associate Brand Manager position in the fast moving consumer goods industry. Strong knowledge of marketing concepts and strategies with experience in Data Analysis using syndicated data. Highly Motivated with, almost 7 years of work experience in politics, government and marketing, working cross functionally with staff at multiple levels, led numerous marketing and administrative projects. Managed competing priorities and mitigated expenses and project redundancies.

Summary of Skills

Competitive analysis

Internet marketing

Traffic analysis

Customer targeting

Web-based reporting tools

SEO strategies

Online marketing strategies

Microsoft Office

Excellent written and Verbal Communication

Fluent in Spanish, Basic French

Accomplishments

Recipient of the 2012 Olin Business School Milford Bohm Prize in Marketing. Selected by faculty based on strongest academic achievement and most potential in the field of marketing.

Vice President, Olin Graduate Business School Student Association

Recipient of the U.S. Department of Commerce General Counsel's Award for Exceptional Support and Contribution

Granted Secret Clearance by U.S. Government

Professional Experience

May 2012 to Current

PURCHASE PARTNERS, LLC Saint Louis, MO

Marketing Consultant

Distribution Company that sells industrial tools and component parts to construction / maintenance & repair businesses and original equipment manufacturers. Report to the Vice President of Sales and Operations.

Increased online visibility through search engine optimization, social media strategy, and advertisement campaign.

Worked cross functionally with IT department, Operations department, Sales force, Counsel, and Consultants to develop a strong value proposition and unique selling point.

Analyzed and synthesized data and consumer insights to develop strategic plan that targets new customer segment.

August 2011 to December 2011

KIMBERLY-CLARK CORPORATION Saint Louis, MO

Brand Management Internship

FMCG Company focused on selling personal care and hygiene products. Reported to the GoodNites Brand Director.

Developed e-commerce business plan for the GoodNites brand.

Recommendations led to assessment of social media strategy, online value proposition, SKU rationalization, and virtual shelf.

June 2011 to July 2011

MARITZ REASERCH, LLC Saint Louis, MO

Market Research and Product Development Intern

Market Research Company that offers voice of the customer data and analytics. Reported to the Director, Product Development

Led secondary research efforts on the Enterprise Feedback Management industry, a competitive threat to Maritz.

Completed initial research on 33 companies to evaluate product offering and potential threat to Maritz.

Recommendations to senior management on product development and marketing strategies led to narrowing of project scope.

February 2009 to August 2010

NATIONAL OCEANIC AND ATMOSPHERIC ADMINISTRATION Silver Spring, MD

Executive Assistant

Federal Agency focused on monitoring the weather and maritime activities. Reported to the Director, Acquisition and Grants.

Provided administrative and logistical support to the Director, Deputy Director, and Chief of Staff

Designed the standard operating procedure used for daily management of administrative tasks

Strategically bid for and filled purchasing request, mitigating capital budget expenses

March 2007 to December 2008

United States Department of Commerce Washington, DC

Confidential Assistant

Cabinet Department focused on spurring economic growth and job creation. The department has 13 operating units including the US Patent and Trademark Office, Small Business Administration, Bureau of Economic Affairs and the International Trade Administration. Reported to the General Counsel and Acting Deputy Secretary (Acting COO).

Managed General Counsel's administrative and operational tasks ensuring office ran efficiently.

Created briefing books, memos, responded to requests, analyzed legal documents, drafted and edited documents.

Prepared and presented information for briefings with senior level government officials.

Assisted with special management projects including Freedom of Information Act requests, Congressional Response Group operations, special conference meetings, and attorney evaluation processes.

April 2004 to November 2006

REPUBLICAN NATIONAL COMMITTEE Washington, DC

Marketing Data Analyst

Political committee responsible for promoting the party's agenda, fundraising, and developing a national strategy.

Reported to the Deputy Directory, Strategy Division Advanced the RNC's media marketing strategy for the 2004 presidential campaign and the 2006 mid-term elections.

Conducted research on election results, voter registration and prepared data for computation and analysis to help deliver actionable insights.

Education

May 2012 Washington University St. Louis, MO

Master of Business Administration Marketing

Dec. 2006 American University Washington, DC

Master of Arts International Communication

Dec. 2004 American University Washington, DC

Bachelor of Arts International Studies

Additional Information

Student Manager at Jamba Juice and Auntie Anne's Pretzels, Bon Appetit catering, Washington DC, Jan. 02 May '04

Lived and studied in Switzerland, Hong Kong, Spain, Brazil, Puerto Rico gaining valuable cross-cultural skills

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