Company Marketing
Resume:
Email address
abo1fw@r.postjobfree.com
First Name Middle Last Name Suffix Maiden Name
Eoin M Comerford
N/A
Work Phone & Ext Toll Free Phone Fax Phone Home Phone
Cell Phone Pager Personal Web Site Address
Secondary E-mail
Address City, State
Zip
30115 Ardmore Drive Farmington Hills MI 48334
Month/Year Hired Month/Year Left Total Years with Company
Oct 1993Aug 1999 6
Office Division Title
Detroit Consulting Senior Manager
Country Other Employment Details
(Previous positions, duties, or fun info)
United States
Automotive strategy and operational consulting practice
Company Name Position
AJ Prindle & Co President & COO
Company Web Site
http://www.ajprindle.com
Company Size (employees) Est. Company Revenue Industry
1-10 $5,000,001 to $10,000,000 Automotive
Do you hold any professional certifications?
(Separate with commas)
Other Current Employment Details
(Description of Position)
Birthday Marital Status Spouse's Name Anniversary
Jan 19 Married Liz
Children's Names & Ages
c Copyright Andersen Alumni Association 2012. All Rights Reserved.
EMC resume 08-08.doc
Eoin M. Comerford
30115 Ardmore Drive ( Farmington Hills, MI 48334 ( cell: 248-***-**** ( email:
abo1fw@r.postjobfree.com
OBJECTIVE
Secure an executive position with a forward-thinking company where I can use my broad
range of skills in strategy, marketing, and operations to make a major positive impact on
company performance.
EXECUTIVE SUMMARY
I am currently the President & COO of AJ Prindle & Co., a multi-channel retailer and
promotional marketing company. I am a dynamic, creative, and strategic leader that has
taken AJ Prindle from a business concept, through an ownership change and to
profitability. I actively lead all aspects of the company, including strategy, marketing,
merchandising, business development, IT, operations and finance.
My experience with AJ Prindle, along with my years in management consulting, have given
me a wide range of skills and experiences across multiple business segments and functions.
I have learned to quickly take in a large amount of information and come up with new
perspectives and cohesive solutions.
WORK EXPERIENCE
AJ Prindle & Co., LLC, President & COOJul 2000Present
AJ Prindle & Co. is a company started by Ford Motor Company to help consumers outfit
their vehicles to fit their lifestyle soccer moms, commuters, tailgaters, road trippers,
mobile professionals, etc. The company started as a mail order catalog and web store
www.ajprindle.com and later expanded to offer promotional marketing services to
automotive companies. The company was acquired by private investors in 2002 and a
strategic investor in 2007.
Set the overall strategic direction for the company. Recognized early that at a B2C web-
only business would not be sustainable and moved to create a mail-order catalog channel
and a corporate sales channel.
Hired the talented team needed to rapidly grow the business and put in place bonus plans,
recognition awards, and meeting structures to keep the team motivated, unified, and
informed.
Worked with employees, contractors, and vendors to build an infrastructure that
integrated operations, financials, webstore, fulfillment center, and call center.
Directed a rapid evolution of the catalog and web site based on sales results, focus
groups, and team insights. Grew revenue an annualize rate of over 50% from 2003-2007 and
was recognized as one of The Top 200 Catalogs in 2006 and 2007 by Catalog Success
Magazine.
Secured and implemented AJ Prindle s first major corporate program: the 2002 Ford
Explorer. AJ Prindle sourced and fulfilled over 10,000 incentive gifts to spur vehicle
test drives and purchases. The program was extremely successful, generating 360% ROI for
Ford and $1.1 million in revenue for AJ Prindle.
Subsequently grew the corporate business channel to a $9 million business unit by
expanding to other vehicle manufacturers and regional and dealer-level business.
Managed the process to find new investors in 2002 and 2007. Key roles included developing
the business plan, organizing search efforts, contacting potential investors, responding
to due diligence, and working with attorneys on term sheets, purchase agreements, and
operating agreements.
After the company was acquired in 2002, restructured for rapid profitability by cutting
fixed operating costs by over 70% and focusing on the more profitable corporate business.
Included layoffs, moving facilities, and migrating to new vendors for fulfillment, call
center, web hosting and catalog creative services.
Successfully achieved first month of profitability in August 2002, only four months into
restructuring and sixteen months after launch. Generated over $300,000 in positive cash
flow at the end of 2002.
Drove internet marketing efforts: developing email campaigns; retaining and managing
agency for search engine marketing; and directing developer on site upgrades to improve
conversion rates.
Implemented a successful marketing program with Amazon that generated over $400,000 in 12
months at a return on ad spend (ROAS) of 800%.
Led the company through a brand review including developing an online survey and working
with an agency to conduct customer interviews. Analyzed results to drive new, more
defendable brand position.
Ford Unlimited, Director of New Venture Development Aug 1999Jul 2000
Ford Unlimited was a business incubator started by Ford Motor Company. The group was
established by Jac Nasser, then CEO of Ford, to develop new consumer businesses that would
help Ford become the leading automotive consumer products company.
Developed the process for Ford Unlimited to transform new business ideas into thriving
start-up companies.
Worked with a talented team to develop the initial idea for AJ Prindle. The business idea
was based on the realization that over 66 million drivers don t feel their vehicle it
outfitted to meet their needs, and many of these drivers don t know where to find the
products to outfit their vehicles.
Led the team to develop the business case and launch plan for AJ Prindle. Gained funding
approval from Ford senior management in April 2000.
Arthur Andersen Business ConsultingOct 1993Aug 1999
Arthur Andersen Business Consulting was the multi-billion dollar consulting arm of Arthur
Andersen, a leading professional services company.
Senior ManagerMay 1999Aug 1999
Led the Detroit Revenue Enhancement Practice, which included Strategic Planning, Product
Development and Customer Relationship Management (CRM). (Role began in January 1998.)
Recognized as a respected automotive industry expert, quoted in many publications,
including The Wall Street Journal, Automotive News, Business 2.0, and the Detroit Free
Press.
ManagerMay 1996May 1999
Advised multi-billion dollar tier one automotive suppliers on strategic planning.
Developed strategic plans and put in place the processes to ensure ongoing implementation
and follow-up.
Developed a World Class Quoting framework to allow automotive suppliers to deal with the
rigors of the automotive quoting process. Assisted suppliers with implementation of the
framework.
Co-founded and led the Automotive Best Practices Forum, a network of suppliers and OEMs
that addressed critical business issues. Authored many of its monthly articles, ranging
from Cost Reduction to Strategic Planning, which were distributed to more than 1,200
automotive executives.
Authored The Impact of Internet Buying on Vehicle Manufacturers and Suppliers, a well-
regarded study which predicted the future of Internet vehicle buying and provided specific
opportunities, obstacles and strategies for automotive manufacturers and suppliers.
Senior ConsultantMay 1996May 1999
Assisted with the development of a two-year study of the best practices of leading
automotive manufacturers, focusing on Toyota.
Advised Ford Motor Company during its two-year global reorganization. Specific projects
included a reengineered corporate business planning process, integrated product
development metrics system, process improvement project planning system, and corporate
meeting framework.
Dow Plastics, Material Engineering Center, EngineerJan 1992Oct 1993
Worked with Dow Plastics customers or prospects to develop applications for Dow s
engineered thermoplastics to replace traditional materials such as steel, aluminum or
wood. The studies included requirements analysis, engineering feasibility analysis,
computer modeling (Finite Element Analysis), and economic feasibility assessment.
EDUCATION
Graduated Summa Cum Laude with a BS in Mechanical Engineering from the University of
Michigan in December 1991.
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