*nd Cheryl Floyed Marketing-Web-SEO-Social Media

Marketing, Web Design, Digital Marketing, SEO and Social Media

Location

Houston, Texas Area

Industry

Marketing and Advertising

Overview

Current

Marketing Manager at Remedial Construction Services, L.P.

Marketing Director - Specializing in SEO, social media, web design, digital marketing at

Tech Therapy, Inc

.

Past

Manager - Marketing & Communications at Excelerate Energy

Director of Marketing at Stone Mountain Properties

Investor Relations at Saracen Energy

Investor Relations at Treasury Management Services, Inc.

Owner, web design and marketing at Talica Designs

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Education

Houston Community College

Flatonia

Recommendations

15 people have recommended Cheryl

Connections

500+ connections

Websites

Tech Therapy

InHouston

Public Profile

http://www.linkedin.com/in/cherylfloyed

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Summary

Yes! I am a LION!

I am your outsourced marketing director! Best of all, I come with a team of IT,

marketing, SEO, social media, sales and communication professionals to handle your support

services and development so you can run your business.

Developing and managing marketing and promotional efforts including web and marketing

design oversight for promotional materials, SEO (search engine optimization), social

media, printed materials, advertisements, press releases, articles, website, videos,

conferences, trade shows and other business marketing, promotional and media activities.

Marketing, with a focus on digital marketing, has been my passion for over 20 years. I

grew up in the newspaper business and was fascinated by impact that could be made with

words and images. Once computers became available, I began doing web design and quickly

realized that without SEO, web design was useless. A few years later, the social media

channels took off and I was hooked.

Today I'm the Marketing Director for Tech Therapy (www.techtherapy.com). The company

started as a flat-fee based IT support firm but we launched the marketing house in 2010

with a focus on digital marketing utilizing the same win/win concept. Our marketing

strategies focus on digital marketing utilizing "green" technologies where appropriate.

With a team of IT and marketing experts our marketing services include SEO (search engine

optimization), social media marketing, web design, email marketing, hosting and domain

registration, radio, video, sales training, advertising and print based collateral. We

understand that marketing is most effective and cost efficient when strategically managed,

targeting both your long and short term sales, marketing and revenue objectives.

Speaking:

I am available on a limited basis to give presentations on social media, SEO (search

engine optimzation), web design best practices and the power of marketing.

You can reach me at abo1ab@r.postjobfree.com!

Specialties

SEO (search engine optimization, SEM (search engine marketing), social media marketing,

web design with integrated social media and an SEO emphasis, print marketing and media and

marketing strategy.

Skills & Expertise

Social Media Marketing

Online Marketing

SEO

Digital Marketing

Marketing Strategy

Marketing

Web Design

Web Analytics

Internet StrategyExperience

Marketing Manager

Remedial Construction Services, L.P.

Privately Held; 201-500 employees; Construction industry

August 2011Present (9 months) Houston, Texas Area

Marketing Director - Specializing in SEO, social media, web design, digital marketing

Tech Therapy, Inc.

Privately Held; 1-10 employees; Information Technology and Services industry

November 2010 Present (1 year 6 months)

Reduce cost - Increase efficiency - Drive revenue

Full service marketing - Internet marketing, SEO (search engine optimization), web

design, graphic design, sales training, digital marketing, "green" marketing and social

media marketing.

We are the answer many small and mid-sized business owners have been needing. With both a

comprehensive flat fee tech support and managed marketing departments, we handle your

technical and digital needs from all sides.

Our marketing department's focus is on "green" marketing specializing in comprehensive

digital marketing with web design, social media, SEO, radio, video marketing and email

marketing while utilizing print based marketing strategies when appropriate. We understand

that marketing is most effective and cost efficient when strategically managed, targeting

both your long and short term sales, marketing and revenue objectives.

Tech Therapy's tech support department delivers Enterprise-level IT support and services

to small and medium sized companies at a flat rate to reduce cost, increase productivity,

and eliminate downtime. We provide companies with 24x7 network and server monitoring to

proactively prevent problems as well as unliimited onsite visits. To ensure rapid response

times, we can remote control any desktop, laptop, or server anywhere in the world to

eliminate downtime and get you back to running your business.

Cheryl has 6 recommendations (2 co-workers, 1 client, 3 partners) including:

3rd Damian Duplechain, Owner, Center for Marriage & Family Relationships

3rd Stephanie Norwood, Director of Operations, Lofton Energy Services

Manager - Marketing & Communications

Excelerate Energy

Partnership; 11-50 employees; Maritime industry

March 2010 November 2010 (9 months)

Developing and managing the company's marketing and promotional efforts around the world

including marketing materials, printed marketing materials, advertisements, press

releases, articles, web design and website maintenance, SEO (search engine optimization),

marketing videos, conferences and other business marketing, promotional and media

activities.

Excelerate Energy is an importer of LNG, a provider of LNG storage and regasification

services and a developer of LNG transportation, regasification, and liquefaction

infrastructure worldwide. Excelerate leads the industry in the development of innovative,

flexible and less capital intensive floating LNG import and export solutions based on our

Energy Bridge shipboard regasification and liquefaction technologies.

Cheryl has 1 recommendation (1 co-worker) including:

3rd Ernest Ladkani, Manager - Regulatory Compliance, Excelerate Energy

Director of MarketingStone Mountain Properties

November 2008 September 2009 (11 months)

Led marketing of 9 multi-family residential and 4 commercial properties in Houston

o Increased occupancy by 15% between January and March despite trying times and low

budget

o Developed and implemented Internet marketing plans to include new website for a leading

property, social media and online advertising in addition to developing comprehensive

corporate site

o Developed and initiated standardized training for management and leasing professionals

Managed restoration and remodel of over 30 units within budget and on time

Reported to principals, 10 direct reports, over 50 employees and 40 contractors

Cheryl has 1 recommendation (1 partner) including:

GROUP Patricia Daly, Regional Sales Manager - NorthEast, CallSource

Investor Relations

Saracen Energy

Privately Held; 51-200 employees; Oil & Energy industry

May 2007April 2008 (1 year)

The voice and face of a $1.7B hedge fund for investors and prospective investors

o Addressed inquiries of current and potential investors

Grew investor base by 10% over 4 months

Created, deployed and managed:

o Complete policies and procedures to insure compliance with regulations

o Conversion from a largely paper-based to electronic records platform

o A comprehensive investor relations department site using SharePoint technology

o Intra and extranet websites with secure login and highly regulated public site

Supervised and trained personnel on investor relations administrative duties

Coordinated inquiries, projects and objectives with CEO, legal department, controller,

and external fund administration team

Reported to Chief Legal Counsel, 1 direct report

Cheryl has 1 recommendation (1 manager) including:

3rd Kristin Galik, Investor Relations, Saracen Energy

Investor Relations

Treasury Management Services, Inc.

October 2005March 2007 (1 year 6 months)

Responsible for marketing efforts that led to 15% increase in investor base

Developed, implemented and managed:

o Website for current investor information and related database using secure login

o An updated investor database to support marketing and investor relations initiatives

o A highly customized implementation of ACT!

Provided investor relations support for three commodity pools of energy, Forex, and

managed futures

Gained client trust through exceptional follow-up with current and prospective

investors

Collaborated with CEO to create and oversee distribution of all marketing materials and

periodic investor communications including email distribution and daily website

maintenance

Proven track record of accurately completing research, reporting, information

management, marketing, staff- and business-development efforts within budget requirements

Directly responsible for coordinating and maintaining compliance with numerous

regulatory agencies

Owner, web design and marketing

Talica Designs19972006 (9 years)

Marketing and web design for a huge variety of industries both service and product. B2B

marketing as well as B2C marketing and web design. Houston leader in search engine

optimization, internet marketing and web design. Taught courses in SEO (search engine

optimization) and web design.

Partnered with clients to develop comprehensive marketing plan to include dynamic

websites, social media outreach, presentations, mass mailings, email distributions and pay-

per-click advertising

Developed and managed highly successful Web-based marketing tools focused on highly

satisfying guest experiences, proven by successful transaction ratios

Inspired clients to embrace unique ways to analyze and identify needs, target markets,

to implement marketing strategies that increase revenues at lower costs

Created comprehensive tracking and usage reports to optimize use, create revenue

building opportunities and demonstrate daily successes

Proven ability to obtain high search engine placement through extensive optimization

plan, key phrase development, and target marketing resulting in increased revenue for

clients

Managed and improved marketing plans from cradle to rebirth

Cheryl has 6 recommendations (2 clients, 4 partners) including:

3rd Daniel Crews, Senior Software support analyst, GC Services

3rd Mary Frances Blatchley, CEO / Bridge Marketing Consultant, forBri, Inc.

Reading List by Amazon

Recommendations For Cheryl

Marketing Director - Specializing in SEO, social media, web design, digital marketing

Tech Therapy, Inc.

In our brief time working together, Cheryl impressed me with her high degree of

intelligence, emotional as well as rational, and general strength as a powerful woman.

April 3, 2012

3rd Damian Duplechain, Owner, Center for Marriage & Family Relationships

worked directly with Cheryl at Tech Therapy, Inc.

Cheryl is extremely creative and talented - a dedicated and focused professional. April

29, 2011

3rd Stephanie Norwood, Director of Operations, Lofton Energy Services

was with another company when working with Cheryl at Tech Therapy, Inc.

It is my pleasure to recommend Cheryl Floyed to either prospective clients or employers.

My experience working with Ms. Floyed has been a positive one and she has been

instrumental in re-positioning my firm's business on the web.

If you are looking for a passionate, intelligent, hard working, creative individual you

can trust, you should hire Cheryl Floyed. Do yourself a favor and make a great decision.

April 20, 2011

Top qualities: Great Results, High Integrity, Creative

3rd Darrell Steidley

hired Cheryl as a Graphic/Web Designer in 2010, and hired Cheryl more than once

Cheryl is a marketing professional who understands both sides of the equation inside

marketing director as well as a provider's point of view. This gives Sheryl management

incite as well as a real ability to deliver for her company. It also makes her easy to

work with. She is a professional, deeply committed to results. April 14, 2011

3rd Rob Neumann, Managing Principal and Client Guru, Newton Design & Marketing

was with another company when working with Cheryl at Tech Therapy, Inc.

I'm pleased to say I worked with Ms. Floyed in the LNG (natural gas) sector of the

energy business. Ms. Floyed has a talent for web design, digital marketing, SEO and social

media applications. I found Ms. Floyed to be pleasant to work with, energetic and

determined to produce.She is a good team-worker and an asset to her colleagues. April 13,

2011

3rd Captain Mark K. Lane, Senior Vice President - Operations, Excelerate Energy LP

managed Cheryl indirectly at Tech Therapy, Inc.

Cheryl in an extremely talented person, with a great eye for detail. Her designs are

extremely pleasing to the eye as well as eye catching!

It was a pleasure to work with her and look forward to working with her again. April 8,

2011

3rd Rebecca Fairchild, Claims Analyst, G&A Partners

was with another company when working with Cheryl at Tech Therapy, Inc.

Manager - Marketing & Communications

Excelerate Energy

I had the privilege of working with Cheryl in her capacity as Manager - Marketing with

Excelerate Energy. Cheryl demonstrated an exemplary work ethic and tenacity for production

of high-quality work. I would recommend Cheryl s marketing and design expertise to any

prospective client or employer. April 8, 2011

3rd Ernest Ladkani, Manager - Regulatory Compliance, Excelerate Energy

worked with Cheryl at Excelerate Energy

Director of Marketing

Stone Mountain Properties

I truly enjoyed working with Cheryl! Her expertise and enthusiasm to create a marketing

and train plan for her properties showed the dedication she had to results. In addition to

coming up with innovative ideas, she was very open to analysis and training. Cheryl is a

great addition to the Stone Mountain team and I'm sure they will benefit by having her

pathing the way. July 27, 2009

GROUP Patricia Daly, Regional Sales Manager - NorthEast, CallSource

was a consultant or contractor to Cheryl at Stone Mountain Properties

Investor Relations

Saracen Energy

Cheryl performs well in a creative environment and has superior communication skills

with investors and colleagues. She performed her job with attention to details. Cheryl

worked well as a team member and managed incredibly tight deadlines with great skill.

Cheryl's primary skill remains her ability to creatively assess and design the best way to

organize information and data to help investors or co-workers understand complicated and

large quanitities of information. November 19, 2008

3rd Kristin Galik, Investor Relations, Saracen Energy

managed Cheryl at Saracen Energy

Owner, web design and marketing

Talica Designs

Cheryl is a highly skilled, driven professional. Her knowledge in SEO, web marketing,

and design is top notch. Highy recommended. May 25, 2011

3rd Daniel Crews, Senior Software support analyst, GC Services

was with another company when working with Cheryl at Talica Designs

Cheryl and I have had the opportunity to work on a few successful projects together. She

is extremely knowledge and definitely customer service driven. Her expertise and work

ethic definitely made my job easier, which created even happier clients. Looking forward

to collaborating in the future! May 19, 2011

3rd Mary Frances Blatchley, CEO / Bridge Marketing Consultant, forBri, Inc.

was with another company when working with Cheryl at Talica Designs

Cheryl helped me create a wonderful web site that showcased my business. She set up a

merchant account system that made possible a whole new stream of income. Really helped to

put me out on the net.

Totally Happy

MarVeena-Ghost Queen November 23, 2009

Top qualities: Great Results, Expert, Creative

3rd MarVeena Ghost Queen

hired Cheryl as a Graphic/Web Designer in 2000, and hired Cheryl more than once

Cheryl is very knowledgable and creative, and has done a great job at creating websites

for me, as well as driving traffic to my websites. Most of my business comes from my

websites. I don't know where I would be today, were it not for her help in marketing my

services. November 19, 2008

Top qualities: Great Results, Good Value, Creative

3rd Lois J Wetzel

hired Cheryl as a Graphic/Web Designer in 1998, and hired Cheryl more than once

Cheryl is a very good Business Manager. Cheryl is a top notch web designer. May 10,

2008

3rd Mike Miller, President, Yomi Consulting

was with another company when working with Cheryl at Talica Designs

I have had the opportunity to work with Cheryl on a number of different initiatives and

am continually impressed with both her capabilities and her passion for work. Cheryl is

one of the rare people who is able to structure work in such a way so as to create energy

in those people needed to support the effort. I would recommend Cheryl for any endeavor

she wished to pursue without hesitation. February 26, 2008

3rd Praneet Franklin 713-***-****, Senior Business Developer, Velocity Global

was a consultant or contractor to Cheryl at Talica Designs

Additional Information

Websites:

Tech Therapy

InHouston

Facebook

Interests:

SEO, Search Engine Optimization, social media, blogging, technology, reading,

photography, networking,

Groups and Associations:

Inbound Marketers - For Marketing Professionals, Innovative Marketing, PR, Sales, Word-of-

Mouth & Buzz Innovators, Social Media Marketing, eMarketing Association Network, HNN

(Houston Networking News), InHouston, Brand Management - new opportunities,

AMA Houston - The Marketing Connection Join

AMA Houston Interactive Marketing SIG Join

Brand Management - new opportunities Join

Digital Marketing Already a member

ESIG - Entrepreneurs Strategic Interest Group Join

Energy Industry Social Network Join

Engineers of Houston Join

Greater Houston Builders Association Sales and Marketing Council Join

HNN (Houston Networking News) Join

HOUSTON Open Networkers Join

Happy To Connect - ONA Join

HiMA Join

Houston Business Professionals Join

Houston Energy Corridor Connections Join

Houston Jobs Join

IABC Houston Join

InHouston Join

Inbound Marketers - For Marketing Professionals Join

Indeed.com Join

Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by

Gerald Haman Join

Invites (The OFFICIAL group for Open Networkers) Join

LION Network Join

Linked Strategies Join

LinkedPros: Top Recommended Professionals Join

Lionesses - the Women's Global Network Join

Marketing Director Support Group Join

ONA ~ Open Networkers Alliance Join

Oil & Gas Gathering Join

Online marketing Already a member

Only in Houston Join

OpenNetworker.com Join

PILING,DIAPHRAGM WALL,SHORING,ANCHORING,TOP DOWN CONSTRUCTION&GROUTING Join

SEMPO Institute Join

SMEI - Sales and Marketing Executives of Houston Join

Social Media & SEO Join

Social Media Marketing Join

Society for Marketing Professional Services (SMPS) Houston Join

TRUE Open Networking Join

The Art of SEO Join

The Job Seeker Group by JobsDirectUSA.com Join

Top Recommended People Join

TopLinked.com (Open Networkers) Join

West Houston newcomer and relocation professionals Join

eMarketing Association Network Join

Education

Houston Community College

Internet Technologies

1996 1998

Activities and Societies: Phi Theta Kappa

Flatonia

1977 1983

Personal Information

Birthday:

July 23

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