Marketing Management Software
Resume:
Michael McKinney
Email: *********@********.***
Address: **** ****** **
City: Natrona Heights
State: PA
Zip: 15065
Country: USA
Phone: 724-***-****
Skill Level: Experienced
Salary Range: 50
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
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Michael R. McKinney
2610 Meadow St aa Natrona Heights, PA 15065 aa 724-***-****
*********@********.*** aa www.mrmwebmax.com
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Professional Objective
aa Webmaster and marketing communications position that will leverage my knowledge and experience with website development and SEO, PPC campaigns, email newsletters, social media, web analytics, planning and budegting marketing programs, advertisment and marketing collateral creation, and ROI analysis.
Professional Experience
aa II-VI Incorporated aaa 9/1999 to present
(Marketing communications aaa corporate branding, market research, website development, SEO, printed marketing materials development, more)
aa develop and maintain II-VI Infrared division website, including SEO: www.iiviinfrared.com
aa create and maintain corporate portal site to division/subsidiary sites: www.ii-vi.com
aa create and manage PPC campaigns for II-VI Infrared division
aa create and manage online banner advertisements for II-VI Infrared division
aa create and manage email newsletter campaigns for II-VI Infrared division
aa manage and analyze Google Analytics for II-VI Infrared division
aa create promotional videos for II-VI Infrared division, including scripting, 2D and 3D computer animation, original music, and all post-production
aa develop and maintain PRM subsidiary website, including SEO: www.prsmetals.com
aa develop and implement a $200,000+ yearly advertising budget for II-VI Infrared division
aa coordinate ROI analysis of II-VI Infrared division marketing efforts
aa develop and implement advertising placement strategy, including lead tracking
aa design and coordinate publication of all II-VI Infrared division and subsidiary journal advertisements
aa design and coordinate production of brochures, product catalogs, trade show displays, and trade show giveaways
aa design and coordinate production of special memento items for members of the United States Congress, members of the II-VI Board of Directors, and others
aa Fuzion Technologies aaa 2/2008 to present
(Marketing communicationsaaa market research, website development, SEO, printed marketing materials development, more)
aa develop and maintain Fuzion Technologies website: www.fuziontechnologies.us
aa design and coordinate production of printed product brochures
aa E.L. Smith, LLC aaa 2/2012 to present
(Website development, including e-commerce, social media integration, and SEO)
aa create website for clientaaas Badass Pads motorcyle pillion pad business: www.badasspads.com
aa create website for clientaaas other businesses
aa Orphans of the Storm No-Kill Animal Shelter aaa 2/2012 to present
(Website development)
aa create website for charity concert benefitting the shelter: www.raiseyourpawandyell.org
aa update the website as future benefit concerts are planned
aa FABCanada magazine aaa 6/2002
(Freelance writer, photographer, and graphic artist)
aa wrote feature article with accompanying photography and 3D computer graphics: aaAAll About Industrial Lasers,aa
June 2002 issue
aa Laser Focus World magazine aaa 10/2001
(Freelance writer, photographer, and graphic artist)
aa wrote feature article with accompanying photography and 3D computer graphics: aaAThe Many Facets of Diamond Turning,aa
October 2001 issue, pp. S9-S11
aa oe Magazine aaa 5/2001
(Freelance writer and photographer)
aa ghostwrote feature essay for II-VI Incorporatedaaas President and COO, with accompanying photography: aaAThe Future in a Cell Phone,aa
May 2001 issue, p. 14
aa USX Engineers & Consultants, Inc. (UEC); a subsidiary of USX, Inc. aaa 11/1996 to 3/2000
(Marketing communications aaa project planning, copywriting, graphics, page layout, photography, 3D animation, video)
aa designed and coordinated production of advertisements and brochures for six UEC divisions
aa designed and coordinated production of trade show displays for three UEC divisions
aa designed, wrote, and produced an original 3D computer animated trade show backdrop for one UEC division
aa designed and coordinated production of brochures for joint UEC/Hylsa (Mexico mini-mill) venture
aa designed technical graphics for UEC/Indonesian project
aa designed cover graphics for UEC/Australian investor proposal
aa Working from Home magazine aaa Spring 1998
(Freelance writer)
aa featured excerpts from my Cat Fancy article (see below): aaACat and Mouse Maneuvers,aa
Spring 1998 issue, p. 14
aa Cat Fancy magazine aaa 7/1997
(Freelance writer, photographer, and graphic artist)
aa wrote feature article with accompanying photography and 3D computer graphics: aaACat-Proofing in the Computer Age,aa
July 1997 issue, pp. 22-28
aa Bayer Corporation aaa 5/1997
(Graphic communications consultant aaa trade show display)
aa designed a trade show display
aa Process Associates aaa 2/1995 to 11/1995
(Computer programmer and technical writer)
aa created an original Macintosh application (coded in Think C), and illustrated user guide
aa CompuServe Incorporated aaa 1/1993 to 7/1994
(Technical writer)
aa created in-house and user documentation for the Information Services Division, Forum Product Management Team
aa Miami University (Oxford, Ohio) aaa 5/1991 to 12/1992
(Graphics consultant, composition instructor, and graduate student employee for graphics and Mac support)
aa created newsletters and flyers for the Office of Alumni and Parent Programs
aa created a newsletter for the Art Museum
aa created magazine page layout for the Department of English (Oxford Magazine)
aa taught first-year Composition and Composition and Literature courses for the Department of English
aa created user guides and newsletters for the Department of Libraries
aa worked as a reference librarian for the Department of Libraries
aa created brochures, literature folders, and Excel spreadsheets for the Department of Recreational Sports
aa created newsletters and booklets for the Minority Professional Leadership Program
aa Other Clients and Employers aaa 6/1988 to 8/1997
(Graphic communications consultant aaa print projects)
aa created brochures and student award certificates for The Boston Conservatory
aa created brochures for Moody-Tottrup International Inc.
aa created screen printing graphics for Moonshine Screen Printing (Oxford, Ohio)
aa created newspaper ads and flyers for The Oxford Wine Cellar
aa created brochures for the Pittsburgh Applied Research Corporation
aa created CD liner graphics for Southeast Missouri State University
aa Westmoreland County Data Processing Center aaa 5/1985 to 8/1985
(Computer programmer)
aa created original data management software and updated existing data management software (COBOL)
Computer Proficiency
aa Website Development and SEO
aa Drupal open-source PHP/MySQL content management system (CMS)
aa Other CMS: Joomla!, WordPress
aa Adobe Dreamweaver
aa Adobe Flash
aa Artisteer
aa hand-coding as needed (PHP, HTML, CSS)
aa Graphics
aa Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Flash, Acrobat)
aa Animation and Video
aa Cinema 4D (3D modeling and animation)
aa Apple Final Cut Pro X (video and audio post-production)
Education
aa Clarion University of Pennsylvania aaa 8/1985 to 12/1987
aa BA, English
aa Miami University of Ohio aaa 8/1989 to 12/1992
aa Masteraaas education, Technical and Scientific Communication
aa Masteraaas education, English/Creative Writing
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