Dale Luckwitz
Sales/Communications/Instructional Technology
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Dale Luckwitz resume
Dale J. Luckwitz
luckwitz@gmail.com13205 Woodcrest Lane, Chesterland, Ohio 44026 216-***-****
http://www.linkedin.com/in/dluckwitz
Educational Technology authority with focus in communications including sales, editorial,
writing, social media and training.
PR Newswire
08/2003PresentSenior Editor/corporate wiki strategist
PR Newswire is a global leader in news and information distribution for financial
disclosure, consumer branding, crisis communication and news outreach.
Manage timing, editing and targeting of news copy for Fortune 50 companies. Coordinated
time-sensitive press releases for automakers and banks during economic bailout and relief
agencies during Hurricane Katrina.
Counsel and educate clients in niche distribution options to reach corporate social
responsibility, multicultural, international and trade-specific targets.
Upsell appropriate and effective information products to increase media/consumer
exposure.
Teach onsite editorial platform demonstrations to companies including The J.M. Smucker
Company and offsite classes for interactive marketing firm Rosetta.
Coordinate newsroom rollout through individual training sessions of proprietary cloud-
based XHTML-based tagging for online rendering of tabular data.
Created best practices through testing and research as member of steering committee for
launch of Clearspace-based corporate wiki. First in editorial to utilize platform by
providing resources for PR Newswire Features Desk, including documentation files and blog.
The Bradfield Company07/2009PresentEducational Technologist (consultant - remote)
BradField is the company behind the award-winning interactive novel Inanimate Alice,
being used in educational settings globally.
Launched Inanimate Alice Facebook page and designed other social media strategies
positioning Inanimate Alice as a learning tool.
Built global network of key educators/corporate sponsors for Inanimate Alice through
LinkedIn, Twitter, educational wikis and online communities and email outreach programs.
Interviewed by Canada's TEACH magazine on the role of Inanimate Alice and other
interactive fiction in public education.
Bowne & Co, Inc. 01/200112/200Proofreader
Proofread financial documents for accuracy and consistency for filing into the U.S.
Security and Exchange Commission's EDGAR database; coordinated documents with on-site
typesetters.
Thomson/Responsive Database Services (RDS) 10/199405/2001Editorial Analyst
Summarized biotechnology/medical trade articles into easy-to-understand abstracts for
subscriber-based business database, R&D Database.
Designed, created and maintained system to input publication corrections.
Wrote content for online databases, including Women's Issues database, R&D Business
database, and Tables database.
ADDITIONAL EMPLOYMENT
Creative Writing Instructor - Lakeland College's College for Kids program, Kirkland, Ohio
Gardening Sales - various independent greenhouses, Ohio
Platemaker/Darkroom Technician, Perlmuter Printing, Cleveland, Ohio
Editor/Writer, ALDON Communications/New York Hotel Magazine, New York City, NY
English Teacher, Computer Tutor - Bel Air Senior High School - Bel Air, Maryland
EDUCATION
Ashford University Graduated March 2008
Master of Arts in Teaching and Learning with Technology
Specialized in:
Effective navigation of task group and teams in project development
Instructional design & delivery
Inclusion and diversity
Project-based design, facilitation, and evaluation of instruction
Integrating technology into learning and corporate environments
Kent State University Graduated May 1987
Bachelor of Science in Education: Communications - English concentration: minors in
speech and journalism
CERTIFICATIONS & INITIATIVES
Ohio teaching certification in communications current
Member of ISTE (International Society for Technology in Education
Member of MERLOT (Multimedia Educational Resource for Learning and Online Teaching)
Follow business trends by attending live events (The Future of Mobile, Social Media
Marketing, etc.) and webinars (on Google Wave, SMART interactive whiteboards, etc.)
Performance-Based Interviewing training for hiring managers 12/06/2007
Charter member of Diversity Initiative, Gale Group 2000/2001
KEY SKILLS AND ACCOMPLISHMENTS
Thinking on feet and maintaining a patient, calm demeanor; skilled at diffusing
conflicts.
Adept at a variety of technology platforms: Microsoft Word; Excel; social media platforms
such as Facebook, LinkedIn, Twitter, Tweetdeck, YouTube; educational technology including
Moodle and Blackboard; basic XHTML and CSS; Search Engine Optimization (SEO); information
sharing platforms including wikis, Google Documents, Delicious; news technology such as PR
Newswire for Journalists (PRNJ) and Publish2.
Selling PR Newswire products including MEDIAatlas, ProfNet, MultiVu multimedia products
such as Multimedia News Releases (MNRs) and online photo distributions, press releases,
and multicultural newslines.
Balancing interaction with clients and coworkers between being concise and efficient and
yet patient and empathetic.
Explaining products and processes in easy-to-understand language that is simple yet not
insulting.
Integrating creative solutions into workflow, organization, sales and design.
Maintaining "big picture" view to anticipate and avoid pitfalls.
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