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Sales High School

Location:
Chesterland, OH
Posted:
October 10, 2012

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Resume:

Dale Luckwitz

Sales/Communications/Instructional Technology

References

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Dale Luckwitz resume

Dale J. Luckwitz

luckwitz@gmail.com13205 Woodcrest Lane, Chesterland, Ohio 44026 216-***-****

http://www.linkedin.com/in/dluckwitz

Educational Technology authority with focus in communications including sales, editorial,

writing, social media and training.

PR Newswire

08/2003PresentSenior Editor/corporate wiki strategist

PR Newswire is a global leader in news and information distribution for financial

disclosure, consumer branding, crisis communication and news outreach.

Manage timing, editing and targeting of news copy for Fortune 50 companies. Coordinated

time-sensitive press releases for automakers and banks during economic bailout and relief

agencies during Hurricane Katrina.

Counsel and educate clients in niche distribution options to reach corporate social

responsibility, multicultural, international and trade-specific targets.

Upsell appropriate and effective information products to increase media/consumer

exposure.

Teach onsite editorial platform demonstrations to companies including The J.M. Smucker

Company and offsite classes for interactive marketing firm Rosetta.

Coordinate newsroom rollout through individual training sessions of proprietary cloud-

based XHTML-based tagging for online rendering of tabular data.

Created best practices through testing and research as member of steering committee for

launch of Clearspace-based corporate wiki. First in editorial to utilize platform by

providing resources for PR Newswire Features Desk, including documentation files and blog.

The Bradfield Company07/2009PresentEducational Technologist (consultant - remote)

BradField is the company behind the award-winning interactive novel Inanimate Alice,

being used in educational settings globally.

Launched Inanimate Alice Facebook page and designed other social media strategies

positioning Inanimate Alice as a learning tool.

Built global network of key educators/corporate sponsors for Inanimate Alice through

LinkedIn, Twitter, educational wikis and online communities and email outreach programs.

Interviewed by Canada's TEACH magazine on the role of Inanimate Alice and other

interactive fiction in public education.

Bowne & Co, Inc. 01/200112/200Proofreader

Proofread financial documents for accuracy and consistency for filing into the U.S.

Security and Exchange Commission's EDGAR database; coordinated documents with on-site

typesetters.

Thomson/Responsive Database Services (RDS) 10/199405/2001Editorial Analyst

Summarized biotechnology/medical trade articles into easy-to-understand abstracts for

subscriber-based business database, R&D Database.

Designed, created and maintained system to input publication corrections.

Wrote content for online databases, including Women's Issues database, R&D Business

database, and Tables database.

ADDITIONAL EMPLOYMENT

Creative Writing Instructor - Lakeland College's College for Kids program, Kirkland, Ohio

Gardening Sales - various independent greenhouses, Ohio

Platemaker/Darkroom Technician, Perlmuter Printing, Cleveland, Ohio

Editor/Writer, ALDON Communications/New York Hotel Magazine, New York City, NY

English Teacher, Computer Tutor - Bel Air Senior High School - Bel Air, Maryland

EDUCATION

Ashford University Graduated March 2008

Master of Arts in Teaching and Learning with Technology

Specialized in:

Effective navigation of task group and teams in project development

Instructional design & delivery

Inclusion and diversity

Project-based design, facilitation, and evaluation of instruction

Integrating technology into learning and corporate environments

Kent State University Graduated May 1987

Bachelor of Science in Education: Communications - English concentration: minors in

speech and journalism

CERTIFICATIONS & INITIATIVES

Ohio teaching certification in communications current

Member of ISTE (International Society for Technology in Education

Member of MERLOT (Multimedia Educational Resource for Learning and Online Teaching)

Follow business trends by attending live events (The Future of Mobile, Social Media

Marketing, etc.) and webinars (on Google Wave, SMART interactive whiteboards, etc.)

Performance-Based Interviewing training for hiring managers 12/06/2007

Charter member of Diversity Initiative, Gale Group 2000/2001

KEY SKILLS AND ACCOMPLISHMENTS

Thinking on feet and maintaining a patient, calm demeanor; skilled at diffusing

conflicts.

Adept at a variety of technology platforms: Microsoft Word; Excel; social media platforms

such as Facebook, LinkedIn, Twitter, Tweetdeck, YouTube; educational technology including

Moodle and Blackboard; basic XHTML and CSS; Search Engine Optimization (SEO); information

sharing platforms including wikis, Google Documents, Delicious; news technology such as PR

Newswire for Journalists (PRNJ) and Publish2.

Selling PR Newswire products including MEDIAatlas, ProfNet, MultiVu multimedia products

such as Multimedia News Releases (MNRs) and online photo distributions, press releases,

and multicultural newslines.

Balancing interaction with clients and coworkers between being concise and efficient and

yet patient and empathetic.

Explaining products and processes in easy-to-understand language that is simple yet not

insulting.

Integrating creative solutions into workflow, organization, sales and design.

Maintaining "big picture" view to anticipate and avoid pitfalls.

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