Marketing Sales
Resume:
View My VisualCV Online: http://www.visualcv.com/mahbles
Harvey H. Chang Stuff I've Done
#1
Clinic
Lahaina, HI 96761
United States
******.*****@*****.***
Check out this video from a golf
Summary clinic I ran for Buick's golf
program, back in 2004. We
wanted to increase awareness for
GOAL: create/execute amazing marketing programs that will take the Brand(s) to the next level while
Buick and the Buick Open so we
showing a very strong ROI; vertical mobility in the market place.
found a suitable location at
Oakland Univeristy's driving
Core Competencies:
range. We built bleachers and
Business and Strategy Leadership
added the Buick Golf look to it
Confidence
and brough Tiger in on a
Cross Boundary Collaboration
helicopter. As you'll see, the
Customer/Partner Connection
bleachers were packed with
Impact and Influence
spectators. Cars started arriving
Integrated Marketing Excellence
at 10AM for a clinic that started at
Interpersonal Awareness
2PM! Buick was very happy and
Market Analysis and Opportunity Identification
so were all the spectators!
Optimizing Return on Investment
Positioning, Branding and Messaging
VAE
Attached is a PDF of the Virtual
Work History Army Experience. I was hired to
build and operate it as a mobile
Nine5 Productions LLC/Kapalua Land Company marketing tour, featuring the
America's Army PC game. This
Lahaina, HI, United States Nov 2007 - Present was a tremendous effort to
Partner increase awareness for the
game, and to improve the public
Oversaw all operational aspects of Hyundai Tournament of Champions and perception of the US Army.
Kapalua LPGA Classic Needless to say, we wowed
Championed new technology such as Project Mentor to reduce spending and everyone and even the other
increased budget awareness and efficiency among events Armed Services were very
jealous of the Virtual Army
Cultivated new sponsors including FedEx, SAP, Anheuser-Busch and SBS by
Experience.
recommending sponsor packages through event metric tools that included
content evaluations and performance against marketing objectives
Reduced operational budget for SBS Championship by $400K as a result of Cadillac Escalade
economic downturn through event effectiveness scores and performance Launch Party
objectives
This event took place at the
Created opportunity to implement new media to increase awareness of event,
Fashion Show Mall in Las Vegas
including social media and direct marketing efforts
where we unveiled the all new
2006 Cadillac Escalade in the
theme of the Super Bowl ad,
Fashion Show. The participants
Ignited of this event were conquest
consumers in the luxury SUV
El Segundo, CA, United States Sep 2006 - Nov 2007 category and we took advantage
of the venue to recreate the
Director, Events + Exhibits
commercial spot, complete with
Oversaw a $17M budget to produce a 150 x150 mobile marketing tour for the fashion models and special
US Army s America s Army video game, delivered on time and under budget effects.
Educated 250,000 individuals in nine months and created individual, post-event
follow ups utilizing RFID technology
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Developed a process overview for evaluating and selecting events which
Recommendation
included asset evaluation versus sponsorship cost and generating demand for
the asset
Utilized social media to generate interest for pre and post event follow up to Recommendation Letter
continue awareness of America s Army program
Justified ROI through data collection metrics and advised touring schedule
based on event measurement initiatives and strategy
General Motors R*Works
Thousand Oaks, CA, United States Jun 2005 - Sep 2006
Experiential Marketing Supervisor
Oversaw accountability workflow for staff of three that negotiated, plan and
execute sales promotions for Hummer and Cadillac Motor Divisions in five
markets
Refined data collection plans by creating a relevant experience, establishing a
relationship and offering an exclusive premium
Composed RFQ to vendors to activate marketing directives for the launch of the
07 Hummer H3 and Cadillac Escalade
Advised dealers to use new media with internet click-through ads for geo-
targeted ads for events
Momentum World Wide
Birmingham, MI, United States May 2002 - Jun 2005
Operations Director
Tournament Operations Director:
Executed all operational aspects of Buick Invitational, Buick Open,
Buick Classic, Buick Scramble and the Buick Championship (formerly
the Greater Hartford Open).
Rebuilt budget infrastructure to better reflect spending in silos of
promotions, dealer activities and sponsorship
Evangelized data collection as a way to judge if elements required
refinement to leverage relationships with consumers
Account Manager:
Led a team of four on strategy and execution on four pop-up stores
for vehicle launch before tournament to generate excitement and
increase sales
Utilized strategic vendor and sourcing methods to maintain spending
and seek out synergies and economies of scale across multiple events
General Motors R*Works
Thousand Oaks, CA, United States Oct 2000 - May 2002
Experiential Marketing Coordinator
Assisted promotions for Buick, Oldsmobile and Cadillac Motor Divisions in all
areas of event management, event performance metrics and strategic approach
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Interfaced with procurement team to secure event management agencies and
vendors
Organized and tracked event budgets for six different markets monthly to
provide dealers instant access to available promotion and sponsorship dollars
Cal State Fullerton Athletics
Fullerton, CA, United States Jan 2000 - Oct 2000
Director of Promotions
Developed tools to map event performance objectives back to ticket sales
Planned and executed in-game activities and promotions for all CSUF sports
teams
Initiated networking programs involving local area businesses and schools to
sponsor and provide clinics for community-relation purposes
Boston Celtics
Boston, MA, United States Aug 1999 - Jan 2000
Marketing Intern
Managed strategic endorsements and placement of sponsorships throughout
athletic facilities
Planned and executed in-game activities and promotions for all CSUF sports
teams.
Initiated networking programs involving local area businesses and schools to
sponsor and provide clinics for community-relation purposes
Nine5 Productions LLC.
Lahaina, HI, United States Apr 2010 - Present
Partner
Partner
Oversee operations for 2011 SBS Championship for The Mark & Debi Rolfing Charitable
Foundation
Assist Maui Jim with corporate fitting events
Specialize in sponsorship evaluation and activation
Education
Boston University - School of Education
Boston, MA, United States Sep 1995 - Jan 2000
Bachelor of Science, Kinesiology
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