Sales Manager
Resume:
Russ Hodder
Email: abo0qz@r.postjobfree.com
Address: **** ******** **
City: Comstock Park
State: MI
Zip: 49321
Country: USA
Phone: 616-***-****
Skill Level: Management
Salary Range: 70
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Russell O. Hodder
5825 Rollaway Dr. NE
Comstock Park, MI 49321
Phone: 616-***-**** Direct
616-***-**** Cell
Email: abo0qz@r.postjobfree.com
Multiple Platform Marketing Expert
Profile
A Manager, coach and mentor with a strong background in Marketing and proven experience in the Digital arena.
My years of experience in working with corporations of all levels and in different factions, has given me a great deal of insight into how to interact with everyone from entry level to executive leadership.
Qualification Summary
* 12 plus years' experience working in Traditional Marketing.
* 9 plus years' experience working in Digital Marketing, Social Media, Mobile and New Technologies.
* 15 plus years' experience as management.
* Very accustomed to increasing revenue and opening new markets.
* Successfully implemented and executed many social media initiatives and marketing campaigns.
* Strong background in developing marketing plans, guidelines and control of brand image.
* Practiced at translating existing corporate brand positioning and messaging to online and mobile channels.
* Accomplished with conducting qualitative market analysis and relating it to marketing and digital initiatives.
* Created and planned numerous marketing campaigns ranging from single platform to multiple platforms.
* Versed in advertisement creation and copywriting.
* Adept at designing and deploying Public Relations initiatives.
* Vast experience with all Marketing Platforms
o Traditional:
Print, Television, Radio, Direct Mail.
o Digital:
Internet, Mobile, Social Media, E-Mail.
* Extensive knowledge of, and experience with PPC, SEO, SEM, re-targeting, ad words.
* Very familiar with creating and developing E-Commerce programs.
* Skilled at Tradeshow planning, marketing and management.
* Strong knowledge of and experience with most performance metrics, both Traditional and Digital:
o Google, Yahoo, Omniture, Webtrends, WorldNow, OWA, Piwik, MMA, Arbitron.
* A veteran of Web-site design, development and content management.
* Accustomed to adoption of New Technology.
* Skilled at CRM implementation and management.
* Experienced with Local, Regional, National and Global marketing.
* Very knowledgeable in Event Planning, Database management and Direct marketing.
* Expert with all Microsoft Office software.
* Very financially literate.
* Strong analytical, organizational and management skills.
* Demonstrated ability to communicate, influence and lead all levels in an organization, from entry level to executive leadership.
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Work History
Regional / National Digital Accounts July 2012 - Present
Townsquare Media www.wgrd.com
* Established and planned National / Regional marketing strategy for Townsquare Media local sites.
* Created marketing plan.
* Positioned Townsquare Media local sites on numerous National / Regional agency platforms.
* Able to secure National buys within the first 30 days.
* Increased CPM on National / Regional business to appropriate levels.
* Successful in winning large Regional buys.
* Trained staff in proper use of ad manager software.
* Instructed colleagues in transitioning ad sales from SOV to CPM.
Digital Marketing Manager June 2011 - May 2012
Tiara Yachts www.tiarayachts.com
* Managed all marketing aspects for the brand.
* Established, created and implemented marketing and digital marketing guidelines.
* Developed global marketing initiatives.
* Created, designed and executed multiple platform marketing campaigns.
* Controlled brand image.
* Designed the new website.
* Managed developers on performance and build out of the new website.
* Managed all agency interaction.
* Built the Mobile marketing platform.
* Implemented CRM system.
* Trained staff and dealers on use of the CRM system.
* Managed all Database interaction.
* Developed global marketing and Social Media outlets.
* Prepared and distributed Press Releases.
* Spearheaded all Public Relations.
* Established Social Media Marketing platform.
o Facebook, Twitter, Blog
Created new Social Media outlets to reinforce the Brand
Opened new Social Media opportunities.
Trained staff on full use of Social Media.
Created Social Media guidelines.
Managed and monitored all Social Media mentions.
Created, designed and deployed several Social Media Marketing campaigns.
* Constructed and managed E-Commerce program.
o The Tiara Collection
Procured agreement with new supplier
Designed and managed construction of new site
Outlined, developed and implemented program.
* Planned, Designed and Managed all Tradeshow marketing and appearances.
o Company shows as well as Dealer shows.
Designed marketing and show calendar.
Produced all marketing material. Pre-show, in-show and post-show.
Worked with sales management on design layout.
Controlled all CRM use.
Prepared analytics reports.
Managed booth at the shows.
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Digital Marketing Manager June 2011 - April 2012 Continued
Tiara Yachts www.tiarayachts.com
* Enhanced and developed Direct Marketing program
o Post Purchase program
Took program from paper oriented to digital.
Created surveys.
Managed Database for analytics.
o Direct Mail and E-mail programs.
Created, developed and produced all Direct Mail and E-mail campaigns.
Designed and built all Direct Mail and E-mail pieces.
Selected and procured lists.
Managed rollout.
Analyzed data and prepared reports for sales.
Freelance Marketing September 2009 - June 2011
The Grand Rapids Press www.MLive.com, Revue www.revuewm.com, Tulip Time www.tuliptime.com,
Forest Hills Fine Arts Center www.fhfineartscenter.com, Citadel Broadcasting www.wlav.com.
* Created Marketing platform.
* Educated clients on New Technology opportunities.
* Opened up Digital Markets.
* Developed Digital ideas for top tier clients.
* Created and developed Digital sales platform.
* Built and Marketed Social Media platform.
* Established local, regional and national advertising and marketing agency sales.
* Grew sales to many top tier clients.
* Trained sales force.
* Developed, planned and produced events.
o Tulip Time Tulipalooza
Planned battle of the bands.
Created Social Media outlets.
Managed band submissions.
Monitored voting.
* Created and developed Social Media platforms.
o The Grand Rapids Press
Designed and consulted on Social Media platforms.
Outlined strategy for Social and Digital marketing.
o Forest Hills Fine Arts Center
o Tulip Time
Designed and created all Social Media pages.
Planned and implemented Social Media marketing campaigns.
Set up Direct marketing pieces.
Performed day of the event marketing
* Designed, created, implemented and managed Digital and Social products.
o Revue Magazine
o Citadel broadcasting
Created and implemented Digital entertainment guide.
Designed web-site and content management.
Incorporated cross-platform marketing.
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National / Regional Internet Specialists January 2009 - August 2009
WOOD TV www.woodtv.com
* Created sales and marketing strategy for the National and Regional markets.
* Devised budget based on experience and knowledge of the markets.
* Developed sales and marketing plan to reach proposed budget.
* Established and developed relationships with advertising and marketing agencies on the local, regional and national levels.
* Conceived and developed multi-platform campaigns in conjunction with National and Regional Television Representatives.
* Ran profitable campaigns for clients such as: Applebee's, AT&T, Consumer Energy, General Motors and many other top tier clients.
* Exceeded projected budget by 175%.
* Created a state-wide platform for Digital Advertising - Achieve Michigan.
o Increased the Digital coverage footprint of the NBC affiliates.
o Obtained agreements with all the NBC affiliate stations in Michigan.
o Outlined pricing and product.
o Successfully presented completed product to Digital agencies nationwide.
Internet Sales Manager January 2005 - December 2008
WOOD TV www.woodtv.com
* Increased Internet sales 350%
* Developed the Internet Sales department at WOOD TV. The #1 Station in the 39th largest TV Market.
* Designed and successfully marketed Mobile advertising platform.
* Introduced, Created and Developed Social Media platform.
* Trained sales force on the ability to sell the Internet.
* Introduced first "Internet Only" sales force.
* Established annual budgets.
* Outlined plan to obtain annual budgets.
* Built tools and systems to track sales, reporting and ad implementation process.
* Transitioned sales from Share of Voice to Impression base, then beyond..
* Created, implemented and marketed successful Digital and Convergence products such as:
o Find Your Car - local automotive search product.
Increased local automotive dealer participation to over 25 rooftops.
Trained sales force and dealerships on use of product.
Worked with design and programming team on troubleshooting.
Established use of Video for product.
Took product from conception to over $200,000 in annual sales.
o Ask The Expert - local information / advice product.
Resurrected product from a client participation of only 3 to over 15.
Increased exposure for convergence side of product.
Transitioned product to include "Online Only" side.
Successfully marketed product to National and Regional clients.
Grew product to over $100,000 in annual sales.
o Reveal a New You - local medical information / advice product.
Founding member of design team.
Established direction of product creation.
Managed all aspects of product formation and implementation.
Created marketing and sales material.
Guided sales force in successful launch of product.
Supervised design and programming team on troubleshooting.
Successfully established the product as one of the pillars in the WOODTV.COM arsenal, with over $200,000 in annual sales.
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President / General Manager April 2002 - January 2005
iNetShelves, LLC www.inetshelves.com
* Expanded product from Grocery to Multi Application Distribution model.
* Developed and Marketed e-commerce product.
* Created and managed e-commerce programs for numerous multi-channel clients.
* Created and developed Digital platforms for many multi-channel clients.
* Arranged financing.
* Managed development and implementation of software.
* Instrumental in transitioning software to open source.
* Created sales forecasting.
* Identified new markets.
* Designed all Sales and Marketing material.
* Planned and managed all Tradeshow appearances.
* Responsible for Accounts Payable and Receivable.
* Managed a staff of 15.
* Rolled product out to National audience.
* Successful in bringing product to market.
Associate Vice President July 1996 - September 2003
Financial Services, Fahnestock & Co.
* Specialized in Corporate Finance.
* Analyzed and evaluated corporate initiatives.
* Trained corporate staffs in sales and marketing effectiveness.
* Retirement Plans Specialists.
* Controlled over $125 Million in assets.
* In Top 50 of the firm for commissions and new accounts from 1998 on.
* Created all new account Marketing and Sales material.
Registered Representative December 1992 - June 1996
Olde & Co.
* Small Business Specialists.
* Controlled over $35 Million in assets.
* Lead branch in New Accounts.
* Advanced training in Corporate Finance and Retirement Plans.
Personal
Director of Youth Athletics (Volunteer) September 2008 - Present
Comstock Park Public Schools
* Able to contribute more than $7,000 to Comstock Park Public Schools Athletics through Youth Athletics.
* Introduced and established Youth Basketball program.
* Coordinated formation of teams, practice schedules, facility availability and game times.
* Introduced and established Youth Lacrosse program.
* Created and established High School Lacrosse program.
o Successful in marketing sport to Athletic department to obtain permission for formation of teams.
o Coordinated formation of teams, practice schedules, field to play on, preparation of field and equipment.
o Founding member of new Lacrosse league in West Michigan.
* Created action plan to save School system over $65,000 annually through Youth Athletics.
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Education
Ferris State University
* Advertising & Marketing
Grand Rapids Junior College
* Pre - Engineering, Computer Science
Skills
* Very experienced in use of all Adobe and Microsoft Office products.
* Accomplished in Accounting, Account management and CRM software.
* Extremely practiced in the creation, development and management of e-commerce programs.
* Vast knowledge in the use of traditional media, digital media, social media and new technologies for marketing and advertising.
* Expanded knowledge of computer hardware and software, including HTML, FBML, PHP, ASP.NET
Russell O. Hodder
5825 Rollaway Dr. NE
Comstock Park, MI 49321
Phone: 616-***-**** Direct
616-***-**** Cell
Email: abo0qz@r.postjobfree.com
References
Michelle Stonebrook IT Manager
TIARA Yachts
Jennifer Czekai Marketing Manager
Spartan Stores Corporate Office
John Gonzalez Entertainment Editor
Grand Rapids Press
Ann Marie Young Principal
Manager at WOOD TV Ad Audit Inc
Tom Oakes Vice President Investments
Manager at Fahnestock Royal Securities
Corey Wynsma Digital Specialists
Spartan Stores
Kris Murphy Internet Coordinator
WOOD TV
Bryan Meda Account Rep
WWMT TV
Jim McCloskey Personal Friend
Mike Messersmith Personal Friend
Pat Chartier Personal Friend
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