Matthew McNeill
Email: abo0po@r.postjobfree.com
Address: *** *. *** ****** #****
City: Minneapolis
State: MN
Zip: 55423
Country: USA
Phone: 952-***-****
Skill Level: Management
Salary Range: 60
Willing to Relocate
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
MATTHEW MCNEILL 401 S. 1ST Street aaiii Minneapolis, Minnesota 55401 Phone: 952-***-**** aaiii E-Mail: abo0po@r.postjobfree.com
aaiaaiaaiaaiaaiaaiaaiaaiaaiaaiaaiaai
Career Summary & Strengths
Objective and driven professional focused on strategy, collaboration and long-term sustainability.
Strategic Planning Sales Strategy Staff Development
Business Development Brand Management Public and Media Relations
Advocacy Product Development Strategic Partnerships
Experience
Walker Methodist aaiaii Corporate Director of Marketing July 2007 aaiaii October 2012
Walker Methodist, one of the largest senior health care and housing providers in Minnesota, provides seniors in the Twin Cities access to transitional care, skilled nursing, assisted living, independent living, a Continuing Care Retirement Community and home and community- based services.
aai Lead repositioning of organization through primary and secondary customer research leading to new brand architecture, mission, values and visual identity.
aai Guided corporate strategy development, product and marketing planning. Including the development and launch of a sub-acute delirium program adding net revenue of $1,259,473 in year one.
aai Collaborated with business units to assure integrated message consistency, relevancy, timeliness and engagement that align with cash flow and occupancy targets.
aai Evaluated Walker Methodistaaiais largest product with a three-year history of revenue decline and reposition, through targeted market segmentation, using existing customer insights to develop new marketing programs and targeted sales strategies exceeding revenue goals by 3%.
aai Directed quarterly site based marketing planning and execution.
aai Lead a diverse team of sales professionals and front-line staff.
aai Served as interim site leadership during staff transitions.
aai Created a culture around respect, imagination and collaboration.
StoneArch Creative aaiaii Account Manager January 2006 aaiaii July 2007
StoneArch Creative, a full-service and integrated advertising agency, which provides clients expertise in the health care, medical device and safety industries. Clients included: United Health Care, Medtronic CRDM, Disetronic Medical Systems, Possis, Gyrus ACMI, Abbott Northwestern Hospital, and Phillips Eye Institute.
aai Conducted primary research and evaluated secondary research to clearly understand market place, new opportunities and threats.
aai Developed robust business analysis and marketing plans.
aai Delivered new strategies and tactics to clients that activated clinicians, payors, and consumers in the health care buying process.
University of Chicago Hospitals- Marketing Specialist May 2004 aaiaii January 2006
The University of Chicago Hospitals, a leading academic medical center, provides primary and specialized care to patients from throughout the world.
aai Acted as strategic partner with key service lines on multi-channel, multi-message marketing initiatives; scheduled, executed and partnered for success.
aai Developed and produced integrated campaign to launch new childrenaaiais hospital, increasing awareness for childrenaaiais brand by 5.1 points.
aai Evaluated profitability of targeting Hispanic customers within certain service lines, while evaluating operational weaknesses to meet customer needs.
aai Researched and provided market and competitive data to senior leadership.
Aurora Health Care aaiaii Business Development April 2002 aaiaii May 2004
Aurora Health Care, Wisconsinaaiais largest community health care provider, delivers primary and specialized care in more than 250 locations in 75 communities throughout eastern Wisconsin.
aai Evaluated opportunities for growth of chiropractic care, acupuncture and massage therapy through primary care throughout the system developing a consultation model for implementation.
aai Consulted with employers on implementation of on-site wellness programs to improve population health and productivity.
aai Developed and maintained internal and external physician relationships.
aai Accountable for planning, budgeting and quarterly volume targets.
Civic Leadership
RiverWest Homeowners Association (415 Unit Residential Common Interest Community) aaiaii President
Minnesota Creative Arts and Aging Network aaiaii Governing Board Member
Downtown YMCA aaiaii Community Board Member
Team Ortho aaiaii Race Volunteer
Education
Bachelor of Arts in Public Relations with a minor in Marketing, Marquette University