Sales Marketing

Cindy (CJ) Johnson

Mobile: 720-***-****

e-mail: abo0hx@r.postjobfree.com

url: www.32imagedesigns.com

Marketing & Communications Manager Creative/Art Director Public Relations Specialist

Advertising & Promotions Developer Account Manager Business Developer

Visionary specializing in developing and directing creative marketing campaigns. Known for building well-balanced teams,

managing accounts, growing new business and driving success in the global market place.

Dynamic communicator with diverse experience in commercial marketing, communications and design arenas driving small to

large scale business initiatives with innovative processes and measurable ROIs. Demonstrated success in delivery of programs

from design inception to national launch, while driving the organizational relationships and business partnerships to their next

level. Intuitive, quickly assessing situations and implementing effective strategies. Solid performer, driving consistent brand

message through diverse marketing communications. Energetic and passionate towards building, mentoring and leading talented

teams in designing solutions that meet business s strategic and operational objectives.

Key Strengths:

Global Communications Creative Direction Process Improvement Change Management

Cross-functional Management Media Management Public Relations Event Management

Account Management Business Development Strategic Alliances & Partnerships Program Launch

PROFESSIONAL EXPERIENCE

Owner / Marketing & Communications Manager

Image Designs Denver, CO 1/00 - present

Drive creative strategies in developing and producing quality Marketing and Communications solutions to meet client s business

objectives by cultivating business relationships with internal teams, channel partners, and outside vendors. Creative mastermind

providing full-phase team direction including marketing and advertising initiatives (brand and product identity: direct mail; internet

presence; packaging and point-of-purchase displays; media kits; tradeshow exhibits and premium items). Direct research and

implement strategies to develop new business.

Client Portfolio: Bray Whaler International, Paragon Media Strategies, Media Mechanics, Journey to Me, Jones Radio Network,

Alpine Herbal Wellness, Earth Tech Energy Systems, Eye Catching Marketing, Old Greenwich Builders, Life Saving Solutions,

Worldwide Resources, Sun Microsystems, FirstData, Junior Achievement, Lucent Technologies, Lantz-Boggio Architects, Navidec,

Core Companies Inc., AthenStar, Western Athletic Conference, Designs by Chalice, High Country Video & Photography, etc.

Consulting Highlights:

Paragon Media Strategies Lakewood, CO

Consulted on marketing strategies and provided tactical and strategic recommendations for new business development and

line of revenue growth. Creative direction and hands-on development of media kits, advertising campaigns for print, web and

radio and marketing and sales collateral for national programs. Directed vendor negotiations.

Drove advertising strategies for trade magazines and radio promotions for national launch of Jack FM radio program.

Cultivated brand and marketing strategies and PR efforts for Annual Boulder Roots and Blues Summit 2011 and 2012.

Developed media kit pitch to HBO for Hollis Gillespie TV program. (under review)

Journey to Me Highlands Ranch, CO

Non profit organization committed to strengthen families and helping adopted children thrive, by providing quality post

adoption education and comprehensive resources, through a safe and supportive network.

Creative direction and development of re-branding efforts including print, all media and web initiatives.

Managed all promotional and advertising sales materials for annual fund raising events. Consulted on budget goals for

Development activities. Managed fund raising development campaigns including individuals, corporations and foundations.

Drove 30% increase in annual funding by expanding awareness in non-profit sector with new brand identity and presence.

Provided annual savings by hands-on creative of marketing collateral and negotiation of cost free production.

Media Mechanics NY, GA, CO, CA

Consulted on marketing multi-platform strategy and production (Radio/Internet/Mobile). Creative direction and hands-on

development of advertising programs and sales collateral for national media campaigns.

Expanded The Blues Mobile.com (Dan Aykroyd) market share through creative direction of print and web advertising.

Developed and produced national promotional materials under budget for the annual Non-Comvention music event 2011.

Alpine Herbal Wellness Cherry Creek, CO

Standardized presence and directed campaign development, vendor management and tactical execution of web and print

advertising campaigns. Built strategic alliances, yielding discounted or free.promotions. Consulted and developed PR events.

Drove annual savings by negotiating purchase contracts with media advertising vendors.

Increased market share 20% through developing outreach programs to drive public awareness.

Marketing & Communications Manager

BrayWhaler International Centennial, CO 1/07 6/10

Directed marketing strategies and design of all collateral for universal re-branding program. Identified vertical markets and

enhanced established relationships, driving new revenue. Orchestrated product value engineering to meet budgetary restraints

while maintaining design vision. Liaison between land development, architect, designer and general contractors to install all case

goods to meet budget requirements and occupancy deadlines. Developed and managed international contracts including: vendor

production, transportation, merchandise installation, inventory control and warehousing.

Drove measurable increase in business by upgrading marketing initiatives including web presence and public relations.

Reduced unit costs by value engineering product design and negotiating vendor costs for global production and transportation.

Successfully managed the FF&E portion ($23 million) of The Terranea Resort. Completed on schedule and under budget.

Art Director

Imperial Headwear Aurora, CO 3/03 - 12/05

Developed internal creative team to produce regional, national and international advertising campaigns, marketing and sales

collateral and presentations. Collaborated with product development director to design annual trend-setting product line and

managed launch promotions. Directed logistic management of tradeshow events, focus included; show floor exhibit, talent line up,

national media coverage, signage, promotional materials, DVD presentation and public relation activities. Managed sales

objectives and implemented standards, and performance criteria to continually improve sales quality, productivity and overall

growth. Developed and produced corporate training materials including electronic presentation, technical manuals and testing

programs. Produced product photography used in national marketing and advertising campaigns. Developed and implemented

public relation activities to support product promotions and launches of global marketing strategies.

Drove market share increase by 68 new national accounts at 2007 PGA Exhibition. Designed and developed prototype,

mass production standards and multi media product launch for latest technology embroidery and silkscreen designs.

Significantly reduced production costs, by cultivating the creative team and purchasing hardware and software to

internally produce marketing and sales collateral, web presence, and multi media for annual PGA exhibit.

Communications Director

Black Hawk Gaming & Development Company Blackhawk, CO 4/01 3/03

(The Lodge Casino, The Gilpin Casino, The Gold Dust West Casino)

Reorganized budgets, policies and cost overruns that optimized the vendor list, afforded personal growth and improved efficiencies

of the creative team. Developed and implemented marketing and communication standards and procedures. Directed all phases of

project management with internal and external creative teams for print, radio, web and on site events. Developed all content

including copywriting, as well as media selection for advertising campaigns. Initiated and maintained public relations alliances.

Developed 60+ corporate promotions and PR initiatives resulting in positive media messaging on TV, radio, and print.

Realigned vendor costs of advertising campaigns for national casinos to show immediate impact of 24% quarterly savings.

Excelled in developing marketing, live events and publicity to drive exposure and co-marketing opportunities.

Marketing & Communications Manager

Jones Radio Network - Englewood, CO 1/97 - 1/00

Directed strategic media planning, campaign development, vendor management and tactical execution of print, online and radio

advertising programs for the US and Canada. Built and directed in-house marketing and design team to escalate brand power, by

re-design, development and production of all marketing and sales promotional materials. Lead creative brainstorming sessions,

business strategy meetings, production evaluations, sales tactic reviews, product launches and tracking analysis. Managed all

phases of remote, live and special events, including; multi-media advertising, exhibit design, talent line up, event signage and

promotional brand items. Developed short and long-term strategies, which grew and maintained product branding, theme

development and national competitive positioning. Directed research and developed new markets for Jones products.

Drove measurable cost savings and increased market share by building strong partnerships with public relation agencies,

including "seeding" ideas for articles in industry publications and on-air promotions.

Developed national tradeshow exhibits under budget utilizing recycled components. Show involved live talent and

broadcasting and syndicated programming.

Art Director

MetLife - Denver, CO 7/94 - 1/97

Developed and implemented corporate identity and branding standards and procedures. Managed focus group testing and drove

re-design of marketing materials including; advertising campaigns, sales collateral and promotional items. Provided leadership and

creative direction to licensed partners regarding region or client specific marketing solutions. Created and maintained public

relation alliances with print and radio media in both local and national arenas. Directed internal corporate communications,

community outreach initiatives, and external public reports.

Reduced production costs 15% annually by transitioning production of all sales collateral for the Western states sales force

from New York to Denver. Developed and directed an in-house creative team, in-state print group and third party resources

to re-position and produce all marketing and sales collateral.

Incepted strategies to capture new marketing segments which significantly increased sales.

HIGHLIGHTED ACHIEVEMENTS

Awards: Imperial Headwear - Outstanding Product Photography, Metlife - Excellence in Leadership

Engagements & Exhibits: National Association of Broadcasters, Country Radio Seminar, High Country Video and Photography

National Events, The Fort Annual Photography Exhibitions, etc.

VOLUNTEER, FUND RAISING & MEMBERSHIP EFFORTS

Volunteer Efforts: Journey to Me, Produce Denver, RedLine Gallery, Paragon Media Strategies, Habitat for Humanity, Junior

Achievement, On-Going Marketing & Networking Strategies for Colorado Artists.

Fund Raising Events: Journey to Me 2011, RedLine Bacchanal 2011, Special Olympics Pub & Putt 200*-****-****,

AIDS Marathon 200*-****-****.

Memberships: Art Student League, RedLine Gallery.

SOFTWARE

Office Programs: Microsoft Office (Word, Excel, PowerPoint); Adobe Persuasion

Design Programs: Adobe Creative Suite (Photoshop, Illustrator, Freehand, Acrobat, InDesign), Quark XPress

Web/Social Media: Content development, animation and edit.

EDUCATION

Specialty Training: Design Production, Video Production, Design and Marketing Analysis, Online Marketing Strategies

B.A. Visual Communications: Kean University of New Jersey

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