Management Software

Marius Florin Niculescu

Curriculum Vitae (updated May 19, 2012)

College of Management, Georgia Institute of Technology

*** *. ********* **. **, Atlanta, GA 30308

******.*********@***.******.***

EDUCATION

Ph.D. June 2009. Stanford Graduate School of Business. Operations, Information and

Technology.

o Dissertation: Essays on the Management and Diffusion of Information Technology Products

and

Services (Advisor: Seungjin Whang)

M.S. June 2007. Stanford University. Financial Mathematics.

B.A. March 2004. Harvard University. Applied Mathematics (Computer Science as field of

application).

o Magna Cum Laude with Highest Honors

o Senior Thesis: Mathematical Methods for Rank Aggregation (Advisor: Michael

Mitzenmacher)

EMPLOYMENT

2009-presentGeorgia Institute of Technology. College of Management. Atlanta, GA.

Assistant Professor

of IT Management.

2005-2009Stanford University. Graduate School of Business. Stanford, CA.

Course co-developer and guest lecturer, teaching assistant, grader

2001-2003Harvard University. Cambridge, MA.

Course assistant,

peer tutor

2001,

2002 National Bureau of Economic Research. Cambridge. MA.

Research Assistant. Behavioral economics (Supervisor: David Laibson)

2000 PriceWaterhouseCoopers Romania, Audit division. Summer Internship.

th

199940 International Mathematics Olympiad. Bucharest. Romania.

Member of the Organizing Committee, database operator, publications editor

.

TEACHING EXPERIENCE

Georgia Institute of Technology. College of Manangement.

o PhD:

- MGT 8803 Special Topics in IT Management

? Spring 2012 student evaluations 5.0/5.0

o Undergraduate:

- MGT 2200 (core) - Information Technology (Intro to MIS)

? Spring 2012 student evaluations (2 sections): {4.7, 4.7} / 5.0

? Spring 2011 student evaluations (3 sections): {4.6, 4.7, 4.7} / 5.0

? Spring 2010 student evaluations (2 sections): {4.4, 4.6} / 5.0

Stanford University. Graduate School of Business.

o PhD:

- OIT 601 (core) - Intro to Theory of Operations - OIT 601 - Fall 2007

Course co-developer. Lecturer for one of the modules.

RESEARCH INTERESTS

Economics of IS, software freemium and seeding business models, management and diffusion

of IT products and

services, dynamics and evolution of digital goods markets, software versioning, software

pricing and quality

management, network economics, software release time, hardware-software synergies, cloud

computing services

PUBLICATIONS AND WORKING PAPERS

Underlying Consumer Heterogeneity in Markets for Subscription-Based IT Services with

Network Effects, with H.

Shin and S. Whang, forthcoming in Information Systems Research

Codiffusion of Wireless Voice and Data Services: An Empirical Analysis of the Japanese

Mobile

Telecommunications Market, with S. Whang, Information Systems Research, 2012, Vol. 23, No

1, p. 260-279

Software Adoption under Network Effects: Optimal Seeding, Sequencing, and Pricing, with

Y. Dou and D. J. Wu,

nd

in Proceedings of the 32 International Conference on Information Systems (ICIS 2011 Dec

4-7), Shanghai,

China

The Influence of Software Process Maturity and Customer Error Reporting on Software

Release and Pricing,

with T. August, under revision

When Should Software Firms Commercialize New Products via Freemium Business Models?, with

D. J. Wu,

under revision

Cloud Computing: Implications on Software Network Structure and Security Risks, with T.

August and H. Shin,

under revision

Engineering Optimal Network Effects via Social Media Features and Seeding in Digital

Goods Markets, with Y.

Dou and D. J. Wu, under revision

OTHER RESEARCH AND PUBLICATIONS

Harvard College Research Project. Supervisor: M. Mitzenmacher

o Methods for Rank Aggregation 2003

o Web Graphs, Error Correcting Codes Summer 2002

National Bureau of Economic Research. Cambridge. MA. Supervisor: D. Laibson

o Behavioral patterns in contributions to retirement plans - Summer 2002

o Dutch Books/Bids various arbitrage schemes in the presence of asymmetric information -

Summer 2001

A Problem of Minimum in Graph Theory, with R. S. Niculescu Mathematical Reports, Vol.

2(52), July-

September 2000, Publishing House of the Romanian Academy

GRANTS / AWARDS

Jul 2011 NET Institute research grant Project: Optimal Consumer Network Structure

Formation under

Network Effects: Seeds Controllability and Visibility - with Y. Dou and D. J. Wu $3000

May 2011Georgia Tech Center for International Business Education& Research summer

research award

with Y. Dou and D. J. Wu $2000

Mar 2011 Rich Foundation Grant for incorporating business ethics topics in the

curriculum $7000

Jan 2010 REEI Roadmap for an Entrepreneurial Economy Initiative Grant supported by

Kauffman

Foundation and GRA Project: Freemium - A Model of Software Innovation Diffusion

with D. J. Wu.

$10,000.

CONFERENCE PRESENTATIONS

WISE, Shanghai, Dec. 8-9, 2011. The Influence of Software Process Maturity and Customer

Error Reporting on

Software Release and Pricing. with T. August.

WISE, Shanghai, Dec. 8-9, 2011. Optimal Consumer Network Structure Formation under

Network Effects: Seeds

Controllability and Visibility. with Y. Dou and D.J. Wu. Presented by Y. Dou.

WISE, Shanghai, Dec. 8-9, 2011. Measuring the Value of Cloud Scalability and Technical

Support, with S.

Narasimhan, G. Retana, and D.J. Wu. Poster presentation by G. Retana.

ICIS, Shanghai, Dec 4-7, 2001. Software Adoption under Network Effects: Optimal Seeding,

Sequencing, and

Pricing, with Y. Dou and D.J. Wu. Presented by Y. Dou.

INFORMS, Charlotte, NC, Nov. 13-16, 2011. The Influence of Software Process Maturity and

Customer Error

Reporting on Software Release and Pricing. with T. August.

WISE, St. Louis, MO, Dec. 11-12, 2010. When Should Software Firms Commercialize New

Products via

Freemium Business Models?, with D.J. Wu.

INFORMS, Austin, TX, Nov. 7-10, 2010. When Should Software Firms Commercialize New

Products via

Freemium Business Models?, with D.J. Wu.

INFORMS, Austin, TX, Nov. 7-10, 2010. Underlying Consumer Heterogeneity in Markets for

Information

Technology Services with Network Effects, with H. Shin and S. Whang. Presented by H.

Shin.

WISE, Phoenix, AZ, Dec. 14-15, 2009. Codiffusion of Wireless Voice and Data Services: The

Case of the

Japanese Market, with S. Whang.

INFORMS, San Diego, CA, Oct. 11-14, 2009. Codiffusion of Wireless Voice and Data

Services: The Case of the

Japanese Market, with S. Whang.

INFORMS, Washington DC, Oct. 12-15, 2008. Consumer Rationality Embedded in Diffusion

Models for

Subscription-Based Services under Network Effects, with S. Whang.

INVITED RESEARCH SEMINARS

Dec 2011 - The Influence of Software Process Maturity and Customer Error Reporting on

Software Release and

Pricing. Tsinghua University, School of Economics and Management

Nov 2011 - The Influence of Software Process Maturity and Customer Error Reporting on

Software Release and

Pricing. Northwestern University, Kellogg School of Management

Nov 2011 - The Influence of Software Process Maturity and Customer Error Reporting on

Software Release and

Pricing. University of Minnesota, Carlson School of Management

Sep 2011 - When Should Software Firms Commercialize New Products via Freemium Business

Models?, UC San

Diego, Rady School of Management

Apr 2010 - Co-diffusion of Wireless Voice and Data Services: An Empirical Analysis of the

Japanese Mobile

Telecommunications. Emory University, Goizueta Business School

Apr 2010 - Freemium: An Innovation Diffusion Model. Georgia Institute of Technology,

College of Management

Faculty Seminar Series

Jan-Feb 2009 - Strategic Release and Pricing of Software in the Presence of Bugs and

Quality Sensitive

Consumers

o Stanford University. Graduate School of Business.

o University of North Carolina at Chapel Hill. Kenan-Flagler Business School.

o University of Michigan at Ann Arbor. Stephen M. Ross School of Business.

o London Business School.

o INSEAD.

o Singapore Management University. Lee Kong Chian School of Business.

o Hong Kong University of Science and Technology. Business School.

o Georgia Institute of Technology. College of Management.

o University of Texas at Dallas. School of Management.

o University of Southern California. Marshall School of Business.

GRADUATE STUDENTS

Dissertation co-advisor to German Retana - PhD candidate - ITM Area, Georgia Tech College

of Management

ACADEMIC AFFILIATION AND SERVICE

Member:

Referee:

Management Science, Information Systems Research, Production and Operations Management,

International

Conference on Information Systems, Manufacturing and Service Operations Management,

Management

Information Systems Quarterly

Associate Editor:

ICIS 2012, Track 3 (Digital and Social Networks)

ICIS 2011, Track 5 (Economics and Value of IS)

Conference Track/Cluster Chair:

INFORMS 2012 E-Business Cluster

Session Chair:

INFORMS 2011 (E-Business Cluster)

WISE 2011

Discussant:

Theory in Economics of Information Systems Workshop 2011

OTHER AWARDS AND HONORS

Harvard University - John Harvard Scholarship and Detur Prize for the recognition of

academic achievement of

the highest distinction (1999-2000)

National Romanian Math Olympiad (USAMO equivalent) - Gold Medal (1996, 1998), Silver

Medal (1994, 1997),

Bronze Medal (1993, 1995)

The First International Math Project Competition Kocaeli, Turkey - Silver Medal (1997)

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